Email Marketing: A Street Level Analysis

email marketingBy Clay Morgan

When I served as publisher of a newspaper, we used email marketing, in the form of newsletters, to help highlight key stories and drive traffic.

The “top 5 stories” newsletter was our most popular.

It was sent out daily and contained the five most popular links of the day.

We also had email newsletters for sports, lifestyles, real estate, food, and a number of other topics. [Read more...]