CASL: The New Canadian Anti-Spam Legislation

CASLBy Hessie Jones

What’s going to turn the communications industry upside down in Canada and beyond?

CASL: The New Canadian Anti-Spam Legislation that takes effect July 1, 2014.

I’ve worked in the direct marketing industry since the early 90′s so I am aware of proper list building, proper opt-in, and disclosure on owned lists as well as purchased lists.

Then when email came along, permission marketing brought yet another level of complexity that marketers had to adhere to. [Read more...]