The most significant aspect of any business is its consumer base.
Without them, your business will not generate any income. But, if you have customers – chances are, you’ll also have unhappy customers. Unless you’re perfect. Which, let’s face it, no one is.
Unhappy customers (whether it is product related, price related or customer-service related) can be very challenging to handle, especially when they are active online.
But, just because they aren’t satisfied with your services does not necessarily mean that you can’t turn them around. Dissatisfied customers can be your most valuable assets.
Below, we’ll discuss how you can benefit from your discontented customers. [Read more...]