Marketing Insights: Start with the Social Media Department

social mediaTheir smartphones never leave their side.

They occasionally speak in hashtags.

They know what’s trending way before you.

I’m not talking about a group of high school kids.

This is the social media team. And today’s social media team is essential in developing successful marketing plans.

Social Media and Company Smarts

Social media extends beyond fans, followers, posts and customer service, to strategy, product development, content and the corner office. No part of the marketing department is more in tune with a brand’s customers than social media.

Not only does social hear complaints, comments and questions immediately as they occur, but the team also knows what content resonates best with the target audience. While customers still need to be able to access a brand’s customer service department through a variety of means, I find some of the customer feedback our team receives increasingly intriguing.

Our hotel clients have received requests for additional towels for their room through Facebook. We also receive questions from vacationers asking what the weather will be like for their trips, which are months away.

This shows how intrinsic social media has become to the consumer. It also shows how quickly consumers are expecting responses, especially in the case of the hotel towels.

Ask the Social Media Team for Marketing Insights

My 5 reasons why the c-level execs should talk to social media first when looking for marketing insights:

  1. The social media team is developing content monthly, weekly and daily for a brand. Creativity, insight and endless ideas are required to keep things fresh 365 days per year. The social team can provide evidence on whether your big idea for the year will flop or explode.
  2. Product development and social media need to be BFFs. Social is always doing polls and generating feedback from consumers. With fans saying you have to make this t-shirt in green or you have to come out with a line of bathing suits, your brand is getting new product ideas frequently and reliably. (Additional research can always be done to confirm these initial ideas.)
  3. “You’ve aged so well.” This is an easy one, but it can also be easily overlooked. Social data can tell you the demographics of your fans, and more importantly how they’re changing. If your fans are getting older or if they’re fleeing Facebook for Instagram, the brand may be in line for a serious strategy change.
  4. Data goes way beyond age. Way beyond. Facebook continually comes up with new ways to get data from its members. While users may not like it, brands should take full advantage. Through Audience Insights, brands can get aggregate info on lifestyle, location, types of pages people like and purchase activity.
  5. Content, content, content. If anyone in the marketing team needs an idea for content, look no further than the social media team. The team has endless ideas in this department, plus consumers are always giving them clues. In the case of the fans asking what the weather will be like months from now, write a blog about the beautiful weather year round, add a weather feature to the website and make a perfect weather video.

Social media isn’t going anywhere. It’s gone from the job given to a part-time, unpaid intern to the job given to a department full of specialists. Considering these teams are communicating with customers constantly, it’s a no-brainer they can provide endless insights into brands.

Talk to social media first and aim for #RecordProfits #totally #winning!

 

FeedBlitz: Rewind the Week – Robot Edition

FeedBlitzWhen I was a kid, I had a pretty clear vision of the future.

And all of my ideas about what the future would hold came directly from television and movies.

Perhaps I wasn’t a terribly imaginative child … but I digress.

I figured we’d all have flying cars, a la the Jetsons, by the time I was grown.

And I figured kids of the future would ride hover boards instead of boring old skateboards.

TV and movies also gave me the impression that we’d all have a lot more robots in our lives. I, personally, was looking forward to fewer chores thanks to my own Rosie.

While I haven’t heard much in the news lately about accessible, land-based hover board technology (water hover boards are cheating!), there’s still plenty of interesting news happening in the robot space—far beyond every cat’s favorite home robot.

So this week’s FeedBlitz: Rewind the Week, I thought we would take a look at a few robot-themed news items that caught my attention.

Here goes! [Read more...]

Need a FeedBlitz API Key? Permission Granted

FeedBlitz API key generation has now been made automatic; the prior manual approval process has been eliminated.

Meaning: You can use our API keys in third party integrations without delay.

Implication: More uses for FeedBlitz’s APIs are coming soon.

Access: Log in to your FeedBlitz account, it’s under My Account | API Keys in the left sidebar.

Restrictions: None beyond the requirement that you must be a premium FeedBlitz publisher.

By the way: If your current API key appplication was still pending under the prior policies, simply cancel it and then generate a new key.

How LinkedIn Works for Your Brand

LinkedInBy Serhat Pala

Most of us begin our days by checking for messages on Twitter, Facebook or Snapchat.

Then we end our days posting updates and catching up with friends and family on Facebook and the other social media networks.

Over 54 percent of Americans use social media on a daily basis. Some users check their accounts more than 10 times per day, according to data from Deloitte.

But social media is not just Facebook.

While Facebook still rules the roost, social media comes in all shapes and sizes: From photo and video sharing sites to social bookmarking to instant messaging to social discovery to sharing posts and updates. [Read more...]

FeedBlitz: Rewind the Week – App Edition

FeedBlitzI had a realization while looking at photos taken on a recent cross-country road trip to Oregon.

There were typical “standing happily next to road sign” photos, some “standing looking not-so-happy next to cars loaded down with luggage” photos, and, I’m ashamed to admit, more than one photo of me and my 19-year-old niece standing (or sitting) side by side, both staring at our iPhones.

I guess you could say we’re both addicted.

I’m not rude about it—at least, I don’t think I am. I don’t keep my phone on the dinner table. I don’t glaze over and scroll through my phone when I’m hanging out with friends.

But waiting in line … or for the microwave … or for a commercial to be over? Yeah, I’m probably going to pick up my phone.

But it’s not my fault! There’s work. There’s fun. And really, there are just so many apps out there—new apps to suck up my time (and my phone’s battery) every day.

It’s in honor of this addiction that I pulled together this week’s FeedBlitz:Rewind the Week—it’s all about apps! [Read more...]

The Real Truth About SEO Success

SEOLet’s be honest, on the ladder of trustworthiness, search engine consultants fall somewhere between lawyers and members of Congress.

But nobody seeks us out at parties for our stories or makes Netflix shows set in the world of SEO.

No, instead you have two choices when it comes to SEO.

You’re either the nerdy Poindexter, sitting alone at his computer, muttering about meta descriptions and H1 tags, or worse, a snake oil salesman, promising the world that if you’ll just spend thousands of dollars on some magic formula that never quite seems to be finished, you’ll win the Internet. [Read more...]

FeedBlitz: Rewind the Week – Food Edition

FeedBlitz Rewind the WeekBy Eleanor Pierce

One of the things I find most exciting about this time of year is farmer’s markets.

See, I live in Central Oregon, where the High Desert climate limits the growing season, so these open air markets are really a summertime affair.

And from the first local strawberries to the last of the summer corn, they just make me happy.

And honestly, so do some of the other not-so-healthy foods of summer, from snow cones to burgers and brats. I guess I’m just an incorrigible foodie.

So naturally, while I was rounding up a few of my favorite news items for this week’s FeedBlitz: Rewind the Week, a couple of them jumped out at me, because they were about what I’m sure you can guess is one of my favorite topics: Food, glorious food! [Read more...]

Social Media Crisis: Stand Up to Your Critics

Social Media Crisis

By Ann Marie van den Hurk

When Honey Maid released an ad touting their #thisiswholesome campaign in mid-March 2014, they joined other brands such as Cheerios and Chevrolet in showing the diversity of American families today.

They also joined those brands in having to manage a social media crisis.

These brands are reflecting the changing face of American families.

Families which no longer resemble the ideal put forth in Norman Rockwell’s Thanksgiving paintings. [Read more...]

Feedblitz: Rewind the Week – July 4th Edition

FeedBlitzBy Lindsay Bell

What started out hopeful soon turned into a rough week for the good ol’ USA.

Americans are finally beginning to embrace the world’s most beautiful game, football (or soccer, depending on your land of birth!) but despite the newfound enthusiasm, and after a fight to the end against Belgium, the U.S. team was knocked out of the World Cup on Tuesday.

There have definitely been some sad faces around these parts, plus some hilariously creative and heartfelt online tributes to goalie Tim Howard, who played the game of a lifetime.

Fortunately, there’s a bright light at the end of this dark week.

More than a bright light, in fact. There’s the dazzling spectacle of today’s holiday, Independence Day!

So, as we Rewind the Week once again, we’re taking a look at some news related to the Fourth: Some of it sparkly and bright, some mouth-watering yet sad, and some a little sobering.

Let’s get started! [Read more...]

Four Essentials Your Social Strategy Needs to Succeed

Social StrategyBy Eleanor Pierce

So, you’re blogging away.

You’re building an audience.

You have great rapport with plenty of your readers, and now, you’ve even set up easy social sharing so every blog post goes straight to social.

So, are you done when it comes to social? Can you just clap the dust off your hands and call it a day?

Hardly.

There are a few more investments you’ll need to make in your social media strategy to gain anything out of a social presence — and that’s the point of participating, right?

There are benefits to spending your time on social media, but you can’t just ‘set it and forget it’. Which is actually a good segue to my first point about social media strategy… [Read more...]