#FunFriday: Best of the Web

And it’s Friday again. Where did the week go? If you’re like most of us, you’re deluged with data and information all week. We consume so much content daily, it’s nice to have a day off the serious topics, and on to something a little more fun. And so begins #FunFriday.

Fridays in the blogosphere are generally a bit more relaxed. Over at Spin Sucks, Gini Dietrich does her #FollowFriday recommendations, as well as the Gin and Topics series with the top five videos every week.

Geoff Livingston uses his Friday posts to talk about a subject important to him, the environment.

Ken Mueller is doing the Friday Blogging Experiment throughout 2013, where he turns Friday into his own personal sandbox.

Our #FunFriday will be a bit different as we’re going to switch it up weekly. Today is best of the web, next week might be our employees’ favorite music picks, the week after that…?

This week, we came across some great articles from the Interwebs – some fun and some newsworthy – so without further ado…

McDonald’s Egg McMuffin Brings Breakfast to the PM

Breakfast isn’t just a meal you eat in the morning, it’s something you can eat any time of day. How many times have you asked yourself, “Why doesn’t McDonald’s serve breakfast all day?” Whether or not you agree with McDonald’s business practices, their breakfast, specifically the Egg McMuffin, has been a favorite for 40 years so why not serve it all day? PRNewser does bring up a good point: Does McD’s run the risk that this increased availability might eventually equal McMuffin boredom?

How My Mom Thinks Search Engines Work

We’re so involved in our industries, we tend to think everyone knows how important they are, what we do all day long, and why. Of course, the reality couldn’t be more different. Ever asked your mom to explain what you do for a living? For Mother’s Day, Rob Toledo, contributor to SEOmoz, asked his mom a series of questions about what she believes his industry does, and how she thinks search engines function in general. It’s a fun conversation, but the gist is it’s valuable to remove yourself from your “echo chamber” and have a conversation with someone who has a minimal understanding of what your industry is all about.

How Your Business Can Use New Facebook Cover Photos

This isn’t news to those of us who use Facebook for business but this post from Social Media Examiner highlights what has changed and offers some great examples of how business are leveraging the new rules to boost their business. If there’s any that stand out to you, share them in the comments.

Really Bad Infographics

I realize this is a Pinterest board, but it is too good not to share. We live in an age where visual content gets a lot of traction. Infographics are a creative way to display your information in something other than a white paper or case study. When they’re good, they’re really, really good. However this isn’t about good infographics, this is about bad ones. Really, really bad ones.

If ‘Breaking Bad’ Was Made Into a LEGO Video Game

We’ve seen plenty of LEGO remakes, but this one is fantastic. When you combine these childhood building blocks with a hit television drama you get LEGO Breaking Bad: The Video Game. This video does contain spoilers from the show’s first four seasons so you have been warned! It’s amazing what you can do with a little time, effort, and some LEGO.

If you come across any good articles or funny videos, share them with us in the comments or drop them onto our Facebook page.

Happy Friday all and have a wonderful weekend.

Making the Most of FeedBlitz: Modified Feeds and AutoCast

Every second Thursday we’re going to be highlight some of the incredible ways that FeedBlitz can help you with your community building and sharing of content. Today, we follow up on Tuesday’s post on integrating third party content and walk you through creating category specific feeds. As well, we explore using AutoCast, an extension of FeedBlitz’s RSS feed management services for bloggers, podcasters and online publishers, to migrate your iTunes feeds to FeedBlitz without losing your audience.

Dicing Feeds with RSS Tag and Category Filters

One of the great things about a FeedBlitz RSS feed is that you can do more with it than simply share the feed URL. You can use filters to modify what the feed shows to subscribers. This enables you to create category-specific feeds automatically, which can then be used to create category-specific mailings.

You do this using path modifiers, /tag/ and /not/, to pick what you want in or out, respectively. If we use the FeedBlitz News RSS feed as an example (feeds.feedblitz.com/feedblitz), they could be used like this:

All posts tagged “FeedBlitz” only: feeds.feedblitz.com/feedblitz/tag/feedblitz

All posts except testimonials: feeds.feedblitz.com/feedblitz/not/testimonials

You can have multiple /tag/ and /not/ modifiers in a single feed URL. If you have multiple modifiers they are an OR, not an AND, i.e. All posts matching ANY of the selections will be included in the criteria.

Why is this useful? Because now you can use these feeds to create category specific content that can be served to a web site via an RSS widget, and create custom mailing content for niche audiences. Or, if you want to avoid syndicating some articles beyond your web site, you can restrict what’s publicly available via RSS.

These filters work on both your feed’s tags and categories, which FeedBlitz consolidates into a single “keyword” list, against which the filters are then applied. So a post will appear in RSS feed with the filter /tag/happy if it is either tagged “happy” or in the “happy” category.

FeedBlitz AutoCast

FeedBlitz AutoCast is the extension of FeedBlitz’s RSS feed management services. Ideal for producers seeking a FeedBurner alternative, FeedBlitz’s AutoCast enables publishers using the old FeedBurner SmartCast service to switch. It also delivers value – metrics, monetization and migration – for new podcasters seeking to take advantage of content distribution from services and tools like Apple iTunes.

If you’re switching your podcast RSS to FeedBlitz, AutoCast has a vital feature to enable you to migrate your iTunes feeds to FeedBlitz without losing your audience. FeedBlitz’s AutoCast can optionally insert the iTunes <itunes:newfeed-url> tag to an RSS feed, redirecting iTunes to the podcast source’s new location. This enables simpler migration of iTunes subscriptions both to and from FeedBlitz, ensuring that you can be assured your audience won’t be “trapped” at FeedBlitz like they might have been before.

When FeedBlitz detects that the FeedBurner SmartCast service is active during a FeedBurner migration, FeedBlitz AutoCast is automatically enabled (since February 18, 2013). Moreover, any feed can be podcast-enabled from the FeedBlitz RSS feed’s settings page.

iTunes New Feed Tag Insertion

Possibly the most important function in FeedBlitz’s podcast feed capabilities, especially from a FeedBurner migration perspective, FeedBlitz AutoCast adds the required element to your podcast feed so iTunes can seamlessly transition all subscribers to the new feed source without having to lose a single audience member.

Podcast files are linked into RSS feeds using “enclosure” elements. When AutoCast is enabled, FeedBlitz tracks enclosure accesses separately from other links within the post, reporting them as downloads (D/Ls in the reports pages). It’s entirely possible, depending on the nature of the subscriber’s podcast app, that other links and tracking from the post will not be available to subscribers. Tracking downloads separately shows you the true reach of your content.

No Podcast?

No podcast? No problem! With AutoCast switched on, FeedBlitz will find any audio, video, or flash file that you link to in the post and create an enclosure from it if one isn’t already there.

AutoCast also allows you to set up to five iTunes category / subcategory combinations to be defined for the feed, making it more likely that iTunes and other podcast app users will find your podcast when searching for something new to follow.

There are many iTunes specific fields that can be optionally added to a podcast RSS feed. If they’re not already there, FeedBlitz will create them automatically from the other tags in your feed. This creates a richer subscriber experience when browsing your podcast.

Any RSS feed can be followed via email or in an RSS aggregator / reader – and that’s true for podcast feeds too. FeedBlitz now adds a relevant audio, video or other icon to the post’s content in RSS and email to highlight podcast elements that might otherwise be missed by a non-podcast feed subscriber.

And there you have it. With all the chatter lately about FeedBurner’s possible (future) demise, I hope we’ve shown you a few reasons why FeedBlitz could easily – and efficiently – become your community building and content sharing choice.

Introducing: The Wednesday Webinar Series

Change is good. That’s our theme this week, and it continues today with news about our upcoming Wednesday Webinar series. We’re really excited about this, as it gives us another opportunity to ensure you have the best resources available, resources you can easily access any time of the day with a simple click of a button. Miss a webinar? Need a FeedBlitz refresher or walk though? You’ll be able to come to the website and find what you need. Information about the webinars, and the completed webinars themselves, will also be posted on our Facebook page, so pop on over and give us a like so you don’t miss anything.

The series starts on the third Wednesday of every month, beginning in June, so be sure and mark your calendars!

Why Feedblitz?

Many publishers, bloggers and businesses make the migration to FeedBlitz because they need a professional, supported FeedBurner alternative. Here are some of the most frequently cited reasons people make the switch:

    • Prompt corporate support and ongoing development
    • Greater email design flexibility (e.g. add your own sponsorships to the mailing)
    • Multiple email scheduling options
    • Ability to send an email newsletter blast to your list without a blog or feed entry
    • Custom fields, personalization and segmentation
    • Auto responder capability for drip marketing or simple incentive mailings
    • Extensive email reports for click, bounce, open tracking and more
    • Automatic subscriber management, including automatic dual opt-in reminders
    • Better email deliverability to major US Internet service providers, such as AOL
    • Greater integration with social media
    • SSL support

Ok, so we do all of those things, and we do them pretty well, if I do say so myself. But ultimately we’re nothing without you – our users – and customer support and ease of transition is vitally important to us. That’s why our webinar series is going to start off with a step by step guide to migrating from FeedBurner to FeedBlitz.

We’ll address things like:

  • Creating feeds and email lists in FeedBlitz equivalent to your FeedBurner feeds and lists.
  • How to update your web site to use the new FeedBlitz feeds and lists.
  • Migrating FeedBurner RSS subscribers to FeedBlitz.
  • Optionally deleting your FeedBurner RSS feed.

If you don’t currently have a Feedblitz account, sign up and spend a bit of time exploring what we can do for you. Then watch for more details on our Wednesday Webinar series. We can’t wait to get started. In the meantime, if there’s anything you’d like to see on our blog, or addressed in one of our webinars, let us know here in the comments or leave us a note on our Facebook page. We appreciate your input.

Making the Most of FeedBlitz: Integrating Third Party Content

As I mentioned in yesterday’s post, my vacation – and what came before it – has helped me realize that it’s time for some changes. And change is good. We’re going to be introducing some new content here on the blog, including webinars, guest bloggers, and more. One thing I wanted to do is have a set day where we share some of the great insights from our guides and manuals. You can download them fully, but if you prefer, follow along every other Thursday for highlights.

Now, I recognize that today isn’t Thursday. It’s Tuesday. But in the spirit of change, we wanted to get you started with two installments this week. So come on back this Thursday, and every Thursday thereafter, to learn more about what Feedblitz can do for your organization.

So, you’ve either already switched to FeedBlitz, or are considering it. The big question will be – where to begin? And that is a question only you can answer, I’m afraid. You will know your audience, your site and your business much better than us, after all. We’re here to help facilitate your switch, and provide you with all the information you need to get started, and keep moving forward.

FeedBlitz Flexibility

One of the great things about FeedBlitz’s RSS feed functionality is how flexible it is. Which, of course, is one of the challenges: There’s a lot to figure out, and it can be daunting!

Which brings me to splicing and dicing (well, splicing actually – dicing is in the next chapter on). Splicing is the process of merging other content into your main feed so that what your subscribers end up with is more than just your source feed.

Accessed via the “Add Other Feeds” button from your RSS feed’s home page, you can add content from your other social media channels to your feed, or incorporate any other RSS feed into your posts. You can therefore enrich the RSS subscriber’s experience by merging multiple content feeds into one.

Merge and Cross-Promote

For social networks, all you have to do is identify your account. For example, my YouTube channel is at youtube.com/phollows. To include my YouTube channel’s feed into the FeedBlitz RSS feed, I simply enter “phollows” in the box next to the YouTube icon on that screen. It’s the same idea for all the other social networks too. For any arbitrary third party RSS feed, simply specify the RSS feed URL in the “Service ID” field on the form. It’s a great way to merge and cross-promote different blogs into a single feed, for example.

The drop down on the right tells you how you want the posts inserted into the main feed. A daily list that pulls all the content from the relevant feed, a daily summary that is a bulleted list of titles only, or by merging the third party content into your feed in chronological order.

Now, sometimes feeds can get very large. FeedBurner would simply give up when that happens, but instead FeedBlitz will include all new posts up to the RSS feed size limit we impose. If that content consists entirely of spliced in third party content, FeedBlitz extends the feed until at least one of the “main” feed’s posts has been included.

And that’s that! Watch this space on Thursday, and every other Thursday to come, for more on making the most of your FeedBlitz account.

Running to Stand Still

FeedBlitz as a business has been growing since we started. Successfully competing against organizations multiple orders of magnitude larger than we are. Passionate about what we do, how we do it and run with a business model that is making the company self-sustaining, even with ~60% year on year growth, over the long run.

But the challenges of building a business like this, even as it grows more or less steadily (and 60% year on year growth, over multiple years, is fast), and even though FeedBlitz is still pretty small by many standards, is that the change required to support that growth is distinctly non-linear.  The way it was run this time last year is not sustainable.  It hasn’t been for a while.

Only: I hadn’t fully grasped that fact. I was so busy dealing with the increase in business and concomitant work that I’d missed the warning signs. We couldn’t keep up with the dramatic increase in customer service.  The net result was that we all were running to stand still – and, despite our best efforts, ended up moving backwards anyway.

So it turns out that vacations are a good thing. Clearing my head gave me the time to recognize, realign and recommit.  To enable and empower the rest of the FeedBlitz team.

Last week from poolside, I decided to hire; it was in fact one of the easiest decisions I’ve ever made one I’d got my head out of, um, the sand, for long enough to see what needed to be done. Heather made it happen with a brilliant move in less than 24 hours. The metrics are already moving back in the right direction, and although we’ve much catching up to do, we will do so quickly, and we’re not going to let this happen again. We’re ready for the next step.

But the change required is not just about increasing resources, though. Parts – the most important parts for the long haul – are cultural and personal. The team now knows that heroics, while occasionally welcome and indeed sometimes necessary, shouldn’t have to be the daily modus operandi.  That’s incredibly unhealthy.  I’ve got to be a better enabler, too, and focus more on what lies ahead rather than reacting to what’s happening now. Done and done.

To those who didn’t get the response they needed quickly enough, the blame is mine alone; I’m sorry. I hope we can make this right for you.

Meanwhile, though, FeedBlitz is no longer running to stand to still.

And, damn, that feels good.

The Entrepreneur’s Nightmare: Taking Time Off

One of the challenges – and one of the most fun things – about running a rapidly growing business like FeedBlitz is that there’s always something (many somethings, let’s be honest) to do next. What’s next is exciting, frequently difficult and usually time consuming.

So I should ‘fess up here: I might be a workaholic. I love my job; building and running this crazy business. And for those of us who are driven to build businesses, the hardest thing is letting go – not only letting go to other people, but also letting go of next enough to take some time off.

I stink at taking time off. Next is so, so very seductive. But I am, this week, taking some time away (that’s a real photo of my hotel pool). I’m going more or less offline, and to hell with my Klout score (that’s an inside joke – pay no attention to your Klout score. Seriously).

Taking time off is making me antsy, nervous and all sorts of fidgety. I clearly need to take some time off! I shall try to put the phone down, keep the laptop more or less closed, and try to enjoy the down time.  And if you recognize yourself in any of this; perhaps it’s time to embrace the nightmare and enjoy a little R and R yourself. Wish me luck and a couple of pina coladas; I’ll be back next week…

Limited Availability and Mail Delays – May 4th 2013 – Resolved

Update: 10:15 am EDT – All backlogged scheduled emails have been sent; we apologize for any inconvenience. If youre mailing did not go out as expected, use the on-demand or newsflash feature via the “Send a Mailing” button on your list’s main page.

Update: 09:15 am EDT – The datacenter seems to be back up and running and system functions are back to normal. We’re still clearing backlogged emails though; please bear with us while we work through the delayed mailings.

Update: 09:04 am EDT – Admin pages are back, but may be slower than normal to appear. Backlogged mailings are restarting; don’t rush to do a newsflash or on-demand until this post updates to indicate all the backlog has been cleared. Email opt-in ads and ad reporting are not yet restored. RSS-ads are working correctly and will flow into emails as usual.

Looks like the datacenter where FeedBlitz is hosted is having some problems today. While they’re trying to deal with it we’re trying to work our way around the availability problems that’s causing us and, hence, for you, our clients. FeedBlitz admin functions are limited right now and may return server errors; mailings have been delayed since around 3:30 am US eastern this morning. We’ll update this post as we make progress. We apologise for the inconvenience this is causing.

Do NOT Delete Your FeedBurner Feed

You might think this an odd post coming from me, but it’s really important. The more FeedBurner feeds we migrate the clearer it becomes:

The fastest way to lose your carefully nurtured
subscriber base is to delete your FeedBurner feed.

Why? Because it doesn’t work.

Well, it works, in that the feed goes away after 30 days (15, really), and it is deleted. That works.

What does NOT work is the notion that this moves your RSS audience to your blog’s feed. The FeedBurner process is absolutely no help at all if you want your subscribers to switch. And it is killing me to see people suggesting online that all you have to do is delete your FeedBurner feed and all will be well.

It won’t be. It’s a terrible idea. Don’t do it.

Which is not to say you shouldn’t leave (or plan to leave) FeedBurner. We here absolutely believe FeedBurner is going away, the signs are unmistakable. You should get going, frankly. We’d like the chance to win your business too.

But the simple “delete your feed at FeedBurner” approach will be a disaster for you and your audience. Here’s why. When you start the 30 day deletion process at FeedBurner, it automatically sends readers back to the original feed. It’s a redirect. The problem with this is twofold:

  1. Feed readers following your feeds.feedburner.com don’t update themselves with the new URL automatically; and
  2. It’s invisible to end users so the end user themselves do not know that they need to update their reader.

So the tools don’t update. Your readers don’t know to update. It all works seamlessly – which is, in fact, the problem. Until day 16, when your FeedBurner feed becomes a single post with teeny type saying (and I’m paraphrasing here): “This feed has moved – update your reader.”

That post doesn’t update, stays there for 15 days, and then goes away. No matter how many times you post, it doesn’t change. So once read, if the user doesn’t do anything, it won’t show up as unread again. And then the feed ends up being gone – for good.

Here’s the thing. People are lazy. You have to ask and ask and ask and ask them to resubscribe.  You have to keep at it and you might have to ask them 5, 10, more times before they’ll finally make the move. Asking them once, like FeedBurner does, and then going away?  You’re going to lose more than 75% of your RSS audience (at least the email addresses can be exported for email subscribers), because they’re not going to update their readers that one and only time. The “delete your FeedBurner feed and all will be well” process doesn’t work.

Not only this, but you also lose all your old FeedBurner links, so click throughs from old posts won’t work if you had item tracking enabled at FeedBurner; you’ll lose all your old analytics as well. Finally, when the 30 days are up, you release your FeedBurner URL for someone else to use. Think about it: Do you really want to hand that over to just anyone? Do you want a third party zombie with who-knows-what content suddenly sending updates to your readers who didn’t update their subscriptions, because FeedBurner’s native process is broken? What damage might that do to you or to your brand?

Don’t throw away all that time and investment in your RSS subscribers just because FeedBurner’s “migration process” doesn’t actually do what you think it’s going to. Don’t lose your audience, don’t ditch that data, and don’t frustrate loyal readers with suddenly broken links.

Put another way, FeedBlitz’s FeedBurner Migration Manual is over 60 pages now. It got that way because un-FeedBurnering is complicated, messy and tough to do. It is way, way more than simply trashing your FeedBurner feed, even if deleting your FeedBurner did work the way you want it to (which, of course, it really doesn’t).

Our FeedBurner alternative migration processes and documentation exist and have evolved to where they are now for a reason.

Be very, very careful when you are told that
all you have to do is delete your FeedBurner feed.
It is naive. It is not true.
Don’t sacrifice your audience and find out the hard way.

Build on our experience and safeguard your subscribers.  Get the FeedBurner Migration Manual and get it right, first time.

Making the Most of FeedBlitz: Tailoring the Subscription Lifecycle

Click to download the 'Making the Most of FeedBlitz' e-bookThe steps in the subscription lifecycle take the visitor through the following interactions as they join and ultimately leave your list:

  1. Completing the subscription form
  2. Completing the dual opt-in process
    1. Sending them the activation email
    2. Presenting a page that tells them to check their inbox for the activation email
  3. Presenting a page that acknowledges they have activated their subscription once the activation link has been clicked
  4. Opting them out of the list if and when they unsubscribe.

For each of these steps, FeedBlitz has a default mail or landing page, and that’s usually fine for most purposes. Each mailing and each landing page is formatted with your list’s template, so your branding is consistently and persistently reinforced each step of the way.

But FeedBlitz also gives you the opportunity to override the defaults if you want to, making the process more consistent with you and your content, and driving currently engaged visitors back to your site as they work through the required interactions.

All of these options are set via the list’s “Settings” button, in the “Subscriber Interactions and Notifications” section.

Altering the Subscription Activation Email

After the subscription form (see the section later in this Guide), the wannabe subscriber is sent the opt-in activation email.  You can change the text that is sent, colors, fonts, insert graphics and more by clicking the activation email link in the list’s settings section. Remember that the email is always sent formatted by your list’s template, so you don’t need to add any branding such as a logo in the message.

Custom Landing Pages

There are three landing pages that are part of the subscription life cycle:

  • The activation reminder (“check your inbox”) page
  • The post-activation landing page
  • The “you have been unsubscribed” landing page

If you want to override FeedBlitz’s default landing pages, you can direct the reader to a relevant page on your site for any of these steps in the subscription process. There you can offer additional content specific to you, other subscriptions, deliver an incentive, ask the subscriber to share, take a survey, or indeed anything! It’s your site, after all. All you have to do is make sure that the basic message on the page matches the activity that the visitor has just completed, otherwise the user experience will be too confusing.

To use your landing page instead of FeedBlitz’s, first set up the page on your site. It’s important that it be a page, not a blog post, and that the page not appear in any visible menus or site navigation. Once published, grab the page’s URL, head over to the list’s settings section in FeedBlitz, click the appropriate landing page link in the subscriber notifications area, paste in the URL, save.

Tip: If you have multiple lists and are careful as to how you word the custom landing pages on your site, you can construct a single set of landing pages that will work for all of the lists we run for that site.

Automatic Reminders

Did you know? If a subscriber starts the dual opt-in process but doesn’t activate right away, FeedBlitz automatically sends an opt-in reminder after three days. So we try really hard to get the prospective reader onto your list and visiting these landing pages!

Also, a subscription that hasn’t been activated (or has bounced out, been deleted or unsubscribed) does not count for billing purposes. FeedBlitz only charges for active email addresses.

Read all of the posts in the “Making the Most of FeedBlitz” series.

FeedBurner Migration Process, Guide Updated

FeedBlitz has long been the premium FeedBurner alternative, the only solution with RSS and RSS to email capabilities, along with the tools and processes to help you more easily migrate your RSS readers away from the troubled FeedBurner service while retaining as much of your audience as you can. The FeedBurner Migration Manual has been around since last year to help you make the move. It exists because the process of un-burning your feed is not nearly as simple as just deleting your feed at FeedBurner and declaring victory. (In fact, simply deleting your FeedBurner feed is the fastest way I know of to lose the bulk of your carefully cultivated audience; don’t do it!)

But the fact that moving isn’t simple doesn’t mean the process can’t be improved. In helping migrate blogger and business feeds over to FeedBlitz, we’ve seen many of the challenges that can arise when you un-Google your feed.

I’m therefore delighted to announce version 2 of the FeedBurner Migration Manual, along with major improvements to the underlying migration process in the FeedBlitz service itself.

What’s changed? Well, we’ve taken out many steps to get you going more quickly. We’ve added “self-test” features, so that you can check the changes you’re making are working, as you go along, all online. Finally, you now get online integration help tailored for your particular blogging system as you migrate. Before, to be successful, using the FeedBurner Migration Manual was pretty much required.  Now, with this new online process, you’re much more likely to migrate OK, even without downloading the PDF.

In short: You’ll be more successful, more quickly.

To help you out, version 2 of the FeedBurner Migration Manual not only reflects the new process, but also has an expanded trouble-shooting section to help you out if things don’t quite go as you expect. Even though there are fewer steps in the online process, the FeedBurner Migration Manual is now actually longer, as the content has expanded considerably based on our industry-leading experience, helping reduce your risk of making a mistake. For platforms like TypePad and Tumblr, where there’s no way to redirect to anything other than FeedBurner, there’s a lot more detail on setting up a CNAME alias to help you migrate as best you can within their particular limitations.

Ready to explore a switch? Then get the latest FeedBurner Migration Guide here. Then start a trial of the leading FeedBurner alternative – and the only one with RSS, podcast and RSS to email capabilities – today.