FeedBlitz: Rewind the Week

FeedBlitzIt’s that time again, time to rewind, and take a look at some of the stories you might have missed this week in the world of tech, business, or sometimes, even the beauty of art.

This week’s FeedBlitz: Rewind the Week touches on all three of the above, with a special ‘hat tip’ towards innovation, and how young people are using today’s latest technology (Google Glass, 3D mapping) to foster change – even if that change is just in how we see ourselves.

Let’s get started. First, nothing says Friday like a ‘tech scandal’, right? [Read more...]

FeedBlitz: Rewind the Week

FeedBlitzFor today’s FeedBlitz:Rewind the Week, we’re going to do a little looking back, and a little looking forward.

This week saw the 25th anniversary of the World Wide Web. According to one article (of many) “On March 12, 1989, computer scientist Tim Berners-Lee proposed a type of digital information sharing at CERN that would use “linked information,” “nodes,” and “hypermedia” to form a “web.””

And if you want a real giggle, have a look at the very first web site, from 1990 (and still live today).

Anyhow, let’s get started, and take a look at some of what’s been kicking around the World Wide Web this week, that you might have missed. [Read more...]

Podcasters Don’t Overload Your RSS Feed

As a Podcaster, and this goes for Bloggers too, I know the feeling of wanting to make all my shows available to everyone. It should to be as simple as it can to get to your content into the hands of subscribers, but what a lot of people want to do is instinctively make all their old shows and posts available in their RSS feed. While I can see the value in that, it may not be the best answer.

Originally there was a limit to how many items you can have in an RSS feed, more specifically the limit was in regards the size of the feed in bytes. Now, technically that it isn’t a factor anymore, however there are services and applications that still adhere to that limit. Keep this in mind that if you run all your shows in your feed you could be making it incompatible for some.
Making a successful Podcast also depends on one important factor, a relationship with the listener. If all your shows and posts are available to the subscribers in a feed, then that will be the end point in your relationship. On my own website we not only publish our Podcast, but we also carry blog content as well. In addition to the Blog content, we do publish some ads on our page to generate a little revenue. If everyone subscribes to your feed and doesn’t go to your website regularly, you are missing an opportunity to get more eyes on what you are doing. More importantly you are also missing an opportunity to extend the relationship with your subscriber.
It is the small things that can help keep your boat sailing in the ocean of social media. Here are some suggestions.
  • Limiting the number if items in your feed to 10 or 20
  • Have a well organized, and easy to navigate archive on the site so people can find older shows, WordPress makes this easy
  • Also, promote your archive on your show by talking it up and make sure your listeners know where to find it
If you are creating compelling content, interested subscribers will come and get it. In the end let your feed compliment your site instead of it being your site.
Guest Post by Kreg Steppe of  Technorama.

Introducing “Help Me Now” from FeedBlitz

Today I’m delighted to formally announce “Help Me Now” – simple to buy, easily afforded RSS to email and FeedBurner Migration setup services, delivered by FeedBlitz’s trusted customer implementation team.

As the industry leader in RSS to email and RSS feed management, Help Me Now makes our in-house expertise available to you. To bloggers, to podcasters, to web designers and virtual assistants, in an easily understood, quickly delivered, readily understood package, tailored to your needs. Use Help Me Now to have FeedBlitz migrate your (or your client’s) FeedBurner feeds, podcasts and mailing lists. Jump start your email subscription forms. Set up and configure your popup settings.

Short on time? Help Me Now gets you going, while you focus on your blog, your business, and your audience.

Why? Because sometimes simply getting started can seem to be just too much. Too techie, too daunting, too time-consuming. Sound familiar? Want to just hand the work off to the people who really know what they’re doing? Then Help Me Now is for you.

There are no surprises, either. It’s easy to get started. No sales pressure, just fill out a web form and generate the package price online based on your usage. Pay for the quote you’ve generated and we will fast track your project.

Help Me Now starts at only $35 for bloggers, and $50 for podcasters. Let us help you. Now, easily, affordably. Learn more about Help Me Now here.

Strategy, Serendipity and Trade Shows

It’s sometimes said that the essence to establishing a successful strategy is deciding what it is that you’re NOT going to do. Any executive running an organization or enterprise, whether Fortune 100 all the way down to solopreneur, faces choices that have to be made. That would be the “executive” part of the role.

While some choices can be easy, some are very difficult to make, especially when they will clearly have a significant effect on the future of the business. When you don’t have the luxury of time or resources to run a proper market research study (and I’m not going to get drawn in this post on the utility of that, particularly for small, nimble, startup-scale companies), it can be an excruciating process when all the choices seem good. Which path to take? Which to abandon? When your enterprise can legitimately execute on paths A, B or C, but is only able to pick one, the stakes are inordinately high.

And so it was, as it happens, for FeedBlitz at the end of 2013. We had several directions that we could invest in that would make various market sectors more successful and power our continued growth. The last thing we wanted to do was try to do them all – that’s a recipe for disaster – but as a team we were finding ourselves somewhat confounded. There weren’t any bad choices, but we had to choose.

So Heather and I found ourselves at #NMX just over a week ago wrestling with these decisions. We didn’t resolve anything, and on the second day of the conference the trade show – where we had a booth – began.

Enter the third element of this post’s triumvirate: Serendipity. Within the first two hours of the expo, and repeatedly confirmed during the next two days, it became absolutely clear what we had to do and where the opportunities for FeedBlitz lay. Visitor after visitor gave us the same story, wanted to know how we could provide a solution, and liked what we had to say.

Essentially, the expo became a giant market research study, where the study came to us and told us unambiguously what we needed to hear.

It’s often claimed that the best benefits of trade shows and industry conferences are the networking opportunities. No debate from me on that one. But if you’re open to serendipity and are able to listen, the benefits go way beyond networking and real-life social interaction.

Oh, and by the way? The first results of the insights are already on the website and appearing in the product. More on that next week!

Quick Cyber Monday Mailing Tips

It’s Cyber Monday – and if you’ve news or deals you want to get out today, better get your email marketing on! Here are some quick tips for FeedBlitz publishers.

Get your offer emails out early

If your automatic schedule is set to later in the day, or you’re on a weekly mailing, you can use our “Newsflash” (email blast) or “On Demand” (hand-picked post selection) mailing capabilities to send an email out right now. Go to your list, click the large green “Send a Mailing” button upper right, and follow the prompts.  Don’t forget that you can pre-schedule newsflash mailings if you want to, and that a newsflash is the perfect vehicle for breaking news, or for when there isn’t a blog post to power the mailing.

Have a clear subject line

If you’re offering a special for Cyber Monday and it’s going to expire, make that clear in the subject. Make sure you get to the point in the subject quickly too – the prevalence of email on mobile phones means you have very little space to make your point in the subject line. Get the job done in less than 35 characters if you can.

Don’t overwhelm

If you have multiple offers, try sending them all in a single email. Your subscribers will feel overwhelmed and bombarded if you overdo it, and unsubscribe. Respect your readers.

Your regular mailings still matter

Especially if your next one isn’t until this afternoon or later in the week, you still need to get it done. How about an article on post-Cyber Monday deals, or (for those who’ve gone a little overboard) debt management? Stay relevant as we hurtle towards Christmas and the New Year.

Any questions?

The support team @FeedBlitz (Twitter) and the support email address are ready to help.

Pinterest: The Little Platform that Could

Pinterest PinsPinterest launched in March 2010, and many people scoffed at the little pinboard. Calling it ‘a place for crafty moms’, and ‘glorified scrapbooking’, no one could have dreamed how successful it would become.

Consider these statistics: In just under three years, there are already 70 million plus avid pinners, generating 2.5 *billion* monthly pageviews. Sixty percent of those pinners are American, and they frequent the 500,000 or so Pinterest business pages – spending nearly $200.00 per purchase.

If you’re a business owner – you should be on Pinterest. And, of course, Feedblitz can help. [Read more...]

Content: Feed Your Blog First

ContentAre you spending time week after week researching and compiling valuable content, then only using it for your newsletters?

Stop doing that, and consider doing this.

Publish that content in the form of a blog post. It will then be archived on your blog, the keywords used would help you to rise in Google rankings and increase your chances of being found online, and you would potentially influence a much wider audience than your newsletter subscribers alone.

So, instead of a newsletter, experiment by creating a weekly wrap up on your blog – perhaps on weekends when things are more quiet. Consistently tag / categorize it “Weekly Wrap” or “Newsletter.”

@CopyBlogger does this each and every week; it’s a great way to summarize your week in a single post, and to add extra editorial and have a little fun if you want. If it’s good enough for Brian Clark and his hundreds of thousands of subscribers, it’s good enough for you! [Read more...]

FeedBlitz #FunFriday – Best Homemade Halloween Costumes

FeedBurner Welcome to #FunFriday – the Halloween edition!

Just like every Friday, we’re back with our regular end-of-the-week post filled with fun and interesting topics to entertain you as you finish up the workweek and head into the weekend!

FeedBlitz: Spooky, Zany, and Questionable: Homemade Halloween Costumes!

In honor of Halloween next week, we thought we’d use this edition of #FunFriday to explore a few of our favorite homemade halloween costume ideas.

If you haven’t bought a costume yet and all the shops are sold out of the good ones, maybe you can get some inspiration from these very imaginative get-ups… [Read more...]

The FeedBurner Migration Manual: Email Migration, CNAME, and iTunes

FeedBurnerToday’s instalment of The FeedBurner Migration Manual is a bit of a doozy – it’s long, but necessary.

We’re covering how to migrate your email subscribers, WordPress integration, and what to do if you’re currently using SquareSpace, TypePad or Tumblr (all a bit persnickety), and monetizing mailings.

Also, if you are a podcaster and have iTunes set up to use your FeedBurner feed, you’ll want to take note as well. So, Let’s get started. [Read more...]