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Search Engine Optimization

The Real Truth About SEO Success

Let’s be honest, on the ladder of trustworthiness, search engine consultants fall somewhere between lawyers and members of Congress. But nobody seeks us out at parties for our stories or makes Netflix shows set in the world of SEO. No, instead you have two choices when it comes to SEO. You’re either the nerdy Poindexter,…

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Facebook Marketing

Three Fundamentals of Facebook Marketing

With a sixth of our planet currently on Facebook, you don’t need any introduction to the Big Daddy of social media that single handedly (well, almost) made brands rethink their marketing strategies and fork out their marketing dollars. Yes, yes, Mark Zuckerberg is a genius. But if you’re using Facebook marketing, you’re pretty smart yourself.…

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Do I Need An Email Newsletter

If You Have a Blog, Do You Really Need an Email Newsletter?

By Bob Dunn Developing rich, useful online content is hard work. If you are a solopreneur or small business owner, often that task falls squarely on your shoulders. But, you say, I only have so much time. You may have decided you can manage a blog or a newsletter, but not both. Let’s look closer…

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Heat Map Analytics

Heat Maps, FeedBlitz, and You

By Laura Petrolino Is it hot in here, or is it just my email? The secret fantasy of anyone involved in content and email marketing is to be able to really get inside the head of their consumers and understand interests, motivations, and needs. To do this, we employ many different methods: We create buyer…

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Canadian Anti-Spam Legislation

CASL: The New Canadian Anti-Spam Legislation

By Hessie Jones What’s going to turn the communications industry upside down in Canada and beyond? CASL: The New Canadian Anti-Spam Legislation that takes effect July 1, 2014. I’ve worked in the direct marketing industry since the early 90’s so I am aware of proper list building, proper opt-in, and disclosure on owned lists as…

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Blogging Best Practices

Your Headline Sucks (and Four Other Reasons No One Reads Your Blog)

I know that headline you just read sounds a little ?á rude. Maybe even mean-spirited. But really, I don’t mean it that way. I want to help. See, I’ve been writing blogs for quite awhile??nearly seven years. And I’ve been reading blogs for even longer. Over time, I’ve developed an eye for some of the…

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Social Media

The Dating Game of Online Content

By Karen Wilson Do you remember what it’s like to be mutually “in like” for the first time? You click with the person so well that you want to see and talk to each other all the time. The connection is so strong that you feel like you’ve found THE ONE! Fast forward a few…

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Unhappy Clients

Candle in the Dark: How Unsatisfied Customers Help Business Growth

By Sookie Lioncourt The most significant aspect of any business is its consumer base. Without them, your business will not generate any income. But, if you have customers – chances are, you’ll also have unhappy customers. Unless you’re perfect. Which, let’s face it, no one is. Unhappy customers (whether it is product related, price related…

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Content Curation

Cop Out of Content Creation With 10 Great Content Curation Tools

By Sharon Hurley Hall Have you started curating content yet? Content curation has become an important part of the content marketing mix and it seems that everyone’s doing it. It’s a way to collect what’s most interesting about a topic and share it with others. It might seem a cop-out to make your mark with…

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