Newsletters Are Hurting
And if you're responsible for your organization's newsletter, you're already familiar with the challenges. Some are technical: Spam filters. Handling unsubscribes and bounces. Staying on the good side of ISPs. Spam bots filling your lists with junk.
And then it gets worse...
Declining open rates. Image blocking. HTML formatting issues. Sender verification. Compliance. Entire markets aren't even using email much any more - how are you going to reach them with your current staff and budget? What is RSS, anyway?
Production is a pain
Mailing from your desktop takes time, and third party services are often painful to use and limited in their functionality. Simply adding click-through tracking and a web-version can take hours. And did your web guy go on vacation just when you need to get that newsletter out? What about the search engines? Web site integration?
Your choices were limited
Sure, there are new services, but they need you to blog first - hey, your kids might have one, but will your IT function and management buy off on it? You need to bring multiple vendors together and then they don't give you the tools you need to do your job well because they're not publisher-centric. Oh, and by they way, you also have to retrain everyone to use a radically different workflow.
There is a solution
You want to grow your audience for less effort at the same price. You don't want budget fights, organizational turf wars, or to retrain everyone. In fact, shouldn't technology make our jobs easier, not harder?
Yes. Yes, it should. And FeedBlitz Newsletter Edition was built for you to do exactly that. Its features include: