Welcome to this week's news update

Dear TRAFFIC supporter,

Monday was World Rhino Day and to mark the occasion, TRAFFIC teamed up with PSI/Vietnam to launch a major new consumer behaviour change campaign targetting the principal user group for rhino horn in Viet Nam - successful middle aged men. The success of such ventures is vital if we are to save the world's rhinos. Changing consumer behaviour is not the only action needed to protect rhinos of course, and on the same date, TRAFFIC unveiled a USAID-supported thorough investigation into the current poaching crisis facing the world's rhinos and elephants, and the enforcement and other actions needed to address it.

Another approach to a different consumer audience - travellers, who may be tempted to buy illegal wildlife goods - was through a major travel fair in Malaysia, where TRAFFIC staff distributed information about careful buying of souvenir items.

Please help support our work on crucial wildlife trade issues by donating to TRAFFIC

Many thanks in advance for helping our cause!

Richard Thomas, Global Communications Co-ordinator, TRAFFIC. Email: richard.thomas@traffic.org Tel: +44 1223 651782.

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TRAFFIC is grateful for the financial contribution from the Forestry Bureau of the Council of Agriculture, Taiwan, towards communications and publications, including this newsletter


 

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The latest week's news from TRAFFIC International
 
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