The first issue of the bookazine series by Herznote Publishing is released on September 14. It’s all about fashion. But don't think of the usual stuff. Bloggers from all over the world worked exclusively for CIRCUS Fashion. They took a look at the hidden stories of the fashion world – far away from top model shows, beauty tips and brandmania.

The Athenswears team has contributed to this issue with an article about the parent-child relationship and how they influence each other in terms of personal style and fashion. We interviewed mothers and their daughters as well as fathers with their sons and focused on their inner code for style. Do they share the same beliefs or not? How important is individual style and what does their style say about them?

More coming soon..

To order the Circus Issue visit http://circus-bookazine.com/shop/

Daphne works as a journalist and a copy editor. She likes fashion but not shopping. She always goes to the shops alone and with a plan in mind.

"Shopping with other women can be problematic. They get confused searching for the perfect outfit and can spend hours thinking about it. I, on the contrary make quick decisions. I shop two or three times a year when I want to renew my wardrobe. I go to specific shops that sell clothes that fit my personal style. I prefer small boutiques with professional employees that will help me to put together the right outfits. It is a pity that such shops seem to go extinct.

Generally, I prefer to wear clothes that are comfortable as well as stylish. I like eccentric details and I am not afraid to combine bright colours with floral prints.
I like long skirts because they give me the freedom to move. I wear jumpsuits for the same reason. I don't like to attract attention so I dress simply and sometimes I add one piece of clothing or an accessory that makes a difference; but it’s only one piece. For example, I never wear high heels with my long skirt. It is my personal rule.

I usually don't spend a lot of money on clothing. Today, I am wearing a Zara jumpsuit, a pair of shoes I bought in Rome and my beloved large summer bag. I wear a belt, originally belonging to a pair of jeans, in an attempt to match it with my denim shoes.”

Stella is an architect and a mother of a cute four-year old girl. Her style is unique and she stands out in the crowd because she has a flair for putting together outfits that look like they were made for her.

"I wear uniforms, that's all. I always had my issues and that’s why a uniform enables me to choose outfits that I know for sure they will work on me. That way, I conceal my insecurities." When I asked her what is it that she wants to hide behind a uniform, she referred me to Marina Abramovitz's video performance The Onion. " In that video Marina Abramovitz speaks on behalf of me."

In this photo, Stella wears a necklace by Christina Darra and plastic Marni shoes. "They are so comfortable", she says, "I've spent all last summer wearing as I was going in and out of the sea."

Marina Abramović, The Onion , 1996 – 20:00 mins



The first shot is a close up of Abramović looking upward and holding a large onion. Her fingernails are painted bright red, just like her lips. Slowly she brings the onion closer to her mouth, taking a large bite from it and beginning to chew. Her voice-over keeps repeating the following as she devours the onion: ‘I’m tired of changing planes so often, waiting in the waiting rooms, bus stations, train stations, airports. I am tired of waiting for endless passport controls. Fast shopping in shopping malls. I am tired of more career decisions: museum and gallery openings, endless receptions, standing around with a glass of plain water, pretending that I am interested in conversation. I am tired of my migraine attacks. Lonely hotel room, room service, long distance telephone calls, bad TV movies. I am tired of always falling in love with the wrong man. I am tired of being ashamed of my nose being too big, of my ass being too large, ashamed about the war in Yugoslavia. I want to go away. Somewhere so far that I’m unreachable, by telephone or fax. I want to get old, really, really old, so that nothing matters any more. I want to understand and see clearly what is behind all of us. I want not to want anymore.’

source: http://wmuvideo.wordpress.com

Sometimes I meet people that want to talk about fashion but they do not like being exposed.However, I recently met two girls who were willing to do so creatively. They stroke a pose and concealed their faces behind a fedora hat.

"I am a dentist. I have to wear specific clothes to work; a white robe etc, but I replaced the white clogs with colorful crocks so I made this outfit mine. When I am not working, I dress casually but never conservatively. The essential piece of clothing in my wardrobe would have to be the pants. I have a large variety of pants from which I accessorize with others items. They all are unique designs and I like them to be comfortable on me as I don’t like them to outline my body.

I like 80's fashion and fluorescent colors. On a special occasion, I would wear a dress but only something that is unique because I like to be different. I say no to mini skirts, heels and in general whatever limits my comfort, my movement. I like accesories, I will always add something to my outfit, like this hat for example. I wear rings, usually on my right hand, but I keep it simple. Often, I would wear something that reminds me of a person in my life, like a ring I wore for years that belonged to my grandmother."

The other girl I spoke to is a student at the school of fine Arts. " I don't think much about fashion" she says "you ask me if I wear accesories and I said no, but I cannot think of a reason why I don’t. Actually it's the first time I think about it. Probably it’s because I would rather spend my money on other things. I dress depending on my mood. I like colors and when I am in a good mood I indulge wearing lots of colors. I like the romantic style, dresses with floral patterns. At school I wear jumpsuits because they make me feel comfortable."

WhiteBox & Eva Pyr: Female Desires
11-25.5.2010
TAF (the art foundation) and the WhiteBox in collaboration with the performer Eva Pyr present the installation-performance, Female Desires. The performance explores the variety of expression of different types of women, through fashion design.
The exhibition - happening takes place within the ground rooms of TAF where each designer- artist presents her own female prototype in the form of an installation, construction, clothing or object. Simultaneously, Eva Pyr directs a fashion performance (Female Desires), in which the female prototypes shown within the rooms act and move in a way as to justify their uniqueness within the public space of TAF.

The Art Foundation
info@theartfoundation.gr, www.theartfoundation.gr