"Writing Killer Case Studies" - 5 new articles
Twitter HandleHi All: In addition to this blog, I'll also be using http://twitter.com/mrcasestudy to communicate with the world. Please join me - David Winning in a Tight MarketI have met the enemy and it's (yikes!) me. I can't stand it when I succumb to the media's ongoing maudlin tone. That said, I don't know why I worry; we'll probably all be dead from the swine flu before next Tuesday...But seriously, these are tough times in the business world. But that doesn't necessarily mean they are horrible for me. Even though business is slow, there are still clients.As a
Please disregard previous postSorry there's no link in the previous post. I'm working on managing the software - David How to Use Case StudiesThought I'd pass this excellent article along to my fellow case study writers.Written marcom whiz Cheryl J. Goldberg, this newsletter story lays out how to leverage case studies. I call in money in the bank. Sizzling Case Study UsageI may have mentioned this use for case studies some time ago, but it's worth bringing the subject up again.Case studies juice up direct mail pieces beyond belief.This week, alone, I've written four case studies that are being used specifically to woo businesses into a non-profit organization. Here's how it works. A letter is crafted for the non-profit that highlights several communication points. More Recent Articles |
