"Skooiz Blog - Skooiz Interactive Agency" - 5 new articles
The new Wannawin.ca has arrivedAfter several months of programming, and reflection, it is finally there! Open the curtains and please welcome the last version of the first independent contests site in Quebec: wannawin.ca
 Google : Do as I say not as I do?Rules of Google are very clear in terms of online gambling:
 Is your SEM agency in Web marketing or Google stock trading?I believe there are two types of agencies right now. Search engine and search engine marketing agencies. Is your agency only proud to understand the Google financial logic behind the bidding system? I believe if you spend most of your budget on offline media and online banners, your search engine campaign must align with them and not be treated in silo. Do you listen to radio? If you do, you will ear more and more advertisers spelling there website address. Have a little fun and try to find on search engines about there promotion, often you only find the general link to there homepage if you remember the spelling… Search engine marketing is still new for many experienced marketers but working with marketing specialist having the same language is always a blessing! Integration of all media for branding, client acquisition, promotion or simply informing is THE real challenge. Be tougher with SEM agencies; ask them to align your campaign with your current paper, radio and TV ads. It should be easy for them! Remember in search engines you have no pictures (for now!), no colour and limited to about 100 characters. It is fast to launch a concept linked to a new promotion or brand. Let’s go quickly over this overwhelming concept of stock traders in search engines. More it goes, more the click true rate is gaining in importance. Meaning, the more your ad is relevant, punchy and makes a good link between the searched keywords and your product or services the less you need expensive bids. There is now needs for marketing skills. Many tools are now available online to help the process of large ad creation and bidding management. The new reflex for SME and large corporations after a few months with an SEM agency is to bring in house the management of these tools. Why not? You save some money and Google makes it easy for me, no? There are few good reasons to stay with your agency: 1- Difficulty to manage the maintenance and keeping yourself on top of all new engines functionalities. 2- Having one resource (Rarely a team) that will be comfortable with bidding systems AND marketing stills. 3- A team VS an individual. A team adapts more easily to major campaign fluctuations. 4- Limiting you to Google only. They have the biggest volume but the higher prices too! A little comment on this last point, I see most small budget campaigns in SEM going Google only. Heads up, sure you will not have problems spending your budget because they have the highest volume but prices too! I suggest in this situation to consider one of the second best players, lower volume and cheaper cost per click, perfect for small budgets! Finally, I believe you can be harder on your SEM agency to make sure they fit in the marketing-mix. You don’t care in having the lowest CPC (cost per click); you care about your brand, your clients and making profit. Everybody must talk the same language. Martin Goupil  Skooiz.com announces acquisition of Mastodonte CommunicationSkooiz is pleased to announce it has acquired Mastondonte Communication, emailing marketing provider and owner of Toutacoup.ca, For the last 5 years, Mastodonte has been relentlessly providing quality services among the industry and expanding its leading email list which now has more than 1 million members and counting. Mastodonte’s list, which includes mostly French Canadian contacts, also allows advertisers to reach audiences outside North-America in "This acquisition represents both a unique opportunity and a great synergy for all of our clients. Since I first started collaborating with Mastodonte Communications, 3 years from now, I’ve realized that most clients where constantly looking for effective and complementary ways to leverage their paid search programs declares Skooiz.com will continue to collaborate with
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 Comparison: Results pages reading on Google.com vs baidu.comWe talk a lot about China and the great potential which it offers, particularly for publicity on the Web and the search engines. It is for that reason that Skooiz.com has lately put on line the Chinese version of its website and currently negotiates partnerships to establish business connections with Chinese agencies.
Source: Enquiro Search Solutions The Chinese, obviously, read and click on the top 3 results in priority, but, contrary to the American or European Net surfers, they also read and click on the entirety of the links of a page.
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