"Web 2.0 Marketing Blog: Optimize Your Knowledge by Munaz Anjum" - 5 new articles
Free Google AdWords Worth £30 for UK or Ireland - Is It Really FREE?There is good news for new advertisers in UK and Ireland to take advantage of the trial £30 voucher of Google AdWords now. However, you need to carefully monitor your campaign that you set up using promotional AdWords coupon. Otherwise, you’ll be charged.
Actually £30 free coupon is in fact worth £25 (£30- £5 activation of AdWords account). If your account is less than 14 days, you can avail of this FREE AdWords coupon but not without caution. Read carefully the Terms & Conditions. “If you do not wish to incur additional charges beyond the promotional credit then you should monitor your account and pause or delete your campaign before or once this amount has been reached.” .” Otherwise, you will be charged for any advertising charges that exceed the promotional credit. Isn’t this really a good news for small business in UK and Ireland to try AdWords now? At least you are getting FREE from search giant :) [End Post] Web 2.0, SMO, SEO, Google, yahoo, semantic search  Device Platform– A New Add on Feature in Google AdWordsAt time when iphone and mobile are the popular means of surfing and browsing internet, Google seems to be catching with this trend by offering ‘Device Platform’ option for desktop & laptop and for iphone or mobile in AdWords. One of the AdWords account holders, as reported by a search engine watch forums, has got such option. Below is the screenshot for the same.
 I have inquired with some of my colleagues if they have got such option of ‘Device Platform’ in their AdWords account; I have got mixed replies. However, I personally don’t see this option in my clients’ account yet many others do. This means that Google team is making this option available for a few, as of now, depending on their business models. Currently, this appears to be in BETA but soon we’ll have this option to gain more control over our advt. A sweet gift for advertisers by Google on Thanksgiving Day! Web 2.0, SMO, SEO, Google, yahoo, semantic search  Why & When You Need to Turn On or Turn off Content Network in AdWords?The highlight of this article is to understand:
It’s worth knowing these all. So, take your time and read to manage an effective AdWords campaign
 Case I: Assume the cost per conversion is $ 24.26 for both ad groups CTR = No of clicks/Impression x 100
CTR =0.65 (Quality score will be good)
CTR= 0.53 (Quality score will not be good) Case II: Assume the cost per conversion is different CTR =0.65 @ $ 35 per conversion CTR =0.53 @ $ 30 per conversion
It looks as though Equation B is winner because it has lower cost of conversion but it’s not the case. Since equation A has good quality score though cost of conversion is high, it will continue to win the top slots @ lower CPC because CPC gets lower with the increase in CTR and vice versa. B campaign with lower CTR will likely to have higher CPC. Equation B has lower CTR though relatively lower cost of conversion but its CPC will continue to increase and hence conv. rate will eventually decline due to low CTR history. This indicates:
Now you must have understood as why CTR is important in AdWords to gain Quality score. CTR is a simple calculation of no of clicks and impression. Equation B, as above, has higher impression while equation A has lower impression with the same no of clicks yet Equation A is winner due to higher CTR. Higher CTR is due to less number of impression compared to Equation B even though no of click is same. So, either you need to struggle for improving numerator or denominator. Increase in numerator will improve your CTR or lowering denominator will improve your CTR. Which way you would like to go? When it comes to enhancing no. of clicks, you can do by setting higher bid for competitive keywords with good contextual advt. It will cost you initially but will also help you gain top slots by gaining quality score since Google looks into the CTR and bidding history and then you lower bid and continue to monitor your ad performance. I have already written why are small business dying in adwords? Why setting high bidding initially and what small business can do to achieve higher CTR? However, the precaution is - never ever engage in bidding war - it might be dangerous sometimes, I have also written a month's back. On the other hand, when it comes to lowering impression, just turn off content network if it does not fetch good click. Otherwise, it will mere increase your impression and will impact negatively your CTR. However, if your ad is getting clicks from content network, you need to evaluate with two sets of advertisements.
Compare CTR for both. If CTR is good for your ad with content network compared to without network, continue with this but if your ad does not get higher CTR with content network, turn off this. Generally, CTR in content network is lower while impression is high. However, I don't advise you to turn off content network at all. You need to evaluate the pros and cons. When is it possible to turn off content network? It’s all mathematics. When you see the rate of number of clicks is higher than the rate of number of impression, you can turn on content network because of good CTR. However when rate of impression (denominator) is higher in proportionate to the rate of no. of clicks, turn off content network to reduce impression and improve CTR. Hope, this will work you guys... :) All the best Munaz Web 2.0, SMO, SEO, Google, yahoo, semantic search  Career Risk of SEO, SEM & Online Marketing –My Honest AnalysisWhile skimming through the Times of India yesterday, I had had glance at the article of contextual adv and its future prospects in India. This has inspired me to analyze the career prospects of SEO and SEM. I mathematically perceive SEO as a subset of SEM which is further a subset of e-marketing. To cut lengthy argument in short, I say any skill set within subset of circle is not good. Let me explain.  When there is scope to make a move around the full circle of e-marketing, why sticking to SEO or SEM? Of course, the narrower subset of your career you choose, the broader risk you carry and vice versa. The consistent struggle to make a move beyond the subsets definitely finds a scope to survive. It’s true that job opportunities for SEO service particularly in India, Philippines, Malaysia and other developing countries abound these days. This is because many offshore SEO agencies in developed countries particularly in the US and UK outsource the service to these countries for cost advantage. Google Insight may further help you know the volume of search for keyword –SEO- a very high volume search in India. And this is due to aforementioned reason. While searching on Google, -SEO Career, you’ll have a list of websites that covers this topic before and many of them have agreed that SEO would soon be a in-house job or at least people on web business would learn DIY basic SEO. I’ve liked the opinion of Zednetasia Career expert published on - Bright SEO Career Prospects Could Dim”. I don’t discourage anyone seeking full fledge SEO career. Instead, I suggest all to broaden the career spectrum and move on to the next level. SEO profession down the years may not be lucrative nor may plenty of job floats but one thing that I ensure is the continual recognition of online digital media as a powerful place for marketing. So, career prospect for online marketing (DIY SEO, Search Engine Advertising, Email Marketing, Online Advertising, Social Media Marketing, Live Chat Support, Webinar Promotions, etc.) and looks bright and rewarding too. It’s true that online advertising in India is still at nascent stage while in other European and Western countries, it has already taken a deep root. The share of India’s online advertising in world pie is almost negligible. Some of the leading companies from this sector are HDFC, Citibank, SBI, and UTI etc. FMCG goods have just started to come in led by companies like Hindustan Lever, Procter and Gamble etc. FMCG accounted about 20% of total online advertisement spending in India. Consumer durables companies are also coming and accounted 15% of total online advertisement. Share of media sector is about 10% and rest comes from other. In India, most popular form of online advertising is banner advertising. In fast bourgeoning economies like India and China; where Internet users are growing very rapidly, online marketing has a huge potential. India’s leading advertisers are starting to advertise online, but at a very slow pace. Indian companies are also showing keen interest in promoting their products or services online. Currently finance sector is most dominating in online advertising and accounted about 40% of total online advertising in India. According to reports from the Internet and Mobile Association of India, spend in online advertising stood at Rs 42 crore in 2003-04. Last fiscal, this figure shot up to Rs 107 crore and went up to Rs 162 crore at the close of the current fiscal, and to Rs 218 crore by the end of FY 2006-07. Most Indian advertisers use the popular form of contextual advertising used by search engines to display ads on their search results pages or publisher network websites based on what word the users has searched for or the publishing website content.
Munaz
Web 2.0, SMO, SEO, Google, yahoo, semantic search  Google Chrome –Why SEO Is More Important Now Than Ever Before?1. Why has SEO become more important now than ever with Chrome? 2. Why should you emphasize now on making website Chrome Compatibility and do Google Optimization? 3. Why pseudo SEO knowledge does not help companies manipulate rankings now? 4. Why marketers need to pay attentions to Chrome or ignore at their peril? 5. Why appropriate content wins while scarp will be thrown out of Google index? Search engine optimization has become a critical need especially when Google Chrome is now launched. Yes, this browser suggests the top websites based on organic web ranking, CTR, unique and daily visits, etc. However, if your SEO efforts aren’t up to mark or fail to win the top slot on Organic Results Page in Google, the giant search engine will surely ignore you in the testing of their browser, too. If Chrome attains huge success in the coming years, Google will test against your site - if you rank. SEO companies or online marketers need to pay heed to, or ignore at their peril. Just have a look at the Chrome comic pics.   Google Chrome suggests that if you make your content remarkable, they’ll market it for free to their users directly in the OmniBox. However, time will only tell how this new browser does but marketers should start paying attention to this right now. - What you click on or what not - What parts of the page you read, browse or exit - What you buy Web 2.0, SMO, SEO, Google, yahoo, semantic search  More Recent Articles |
