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"Never get out of the boat" - 5 new articles

  1. The Dunning-Kruger Peak of Advertising
  2. presenter's toolkit
  3. bring the noise (or...why quiet fixing is the enemy within)
  4. correct planning
  5. sincerity is bullshit
  6. More Recent Articles
  7. Search Never get out of the boat
  8. Prior Mailing Archive

The Dunning-Kruger Peak of Advertising

You may be familiar with the case of one McArthur Wheeler.

Wheeler was a man who, in...

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presenter's toolkit














I don't normally do these 'lifehack' kind of posts, and there's...

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bring the noise (or...why quiet fixing is the enemy within)












In any given week there’s no shortage of writing on ‘the new...

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correct planning











In 1968, Stanley Pollitt, along with Martin Boase and Gabe Massimi,...

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sincerity is bullshit

‘Rather than seeking primarily to arrive at accurate representations of a common world,...

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More Recent Articles


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