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"Never get out of the boat" - 5 new articles

  1. the great advertising swindle (actor-observer bias remix)
  2. stand and deliver
  3. shot with your own gun (or the META-return of the texas sharpshooter fallacy)
  4. space travel's in my blood, and there ain't nothing I can do about it
  5. vivid demonstration vivid metaphor
  6. More Recent Articles
  7. Search Never get out of the boat
  8. Prior Mailing Archive

the great advertising swindle (actor-observer bias remix)



Advertising's outcomes are notoriously hard to measure.

Which is why in...

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stand and deliver

Pop stars talking about advertising. What could possibly go wrong?

Corporate rapper...

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shot with your own gun (or the META-return of the texas sharpshooter fallacy)

The sciences of human behaviour show that we all are susceptible to foibles known as ...

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space travel's in my blood, and there ain't nothing I can do about it

We've just finished reading 'Think Like A Freak', the third book by Levitt and Dubner the...

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vivid demonstration vivid metaphor

It seems simplistic but I'm consistently surprised at how often an explicit description...

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More Recent Articles


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