"Corporate ezine" - 5 new articles
Oct 09 - Digital Buzz - Tips and tricksOctober 2009 issue of ezine deals with 'Digital Buzz'. This issue deals with the concept of digital buzz, creating buzz, buzz monitoring, social media marketing tools, social media measurement, etc. This issue is Guest Edited by Ms Rekha, a media marketing professional at Hyderabad (India).
This issue can be downloaded from the following link (pdf file in 350k)
 Sep 09 -How to prepare for public issue (IPO)
This issue is Guest Edited by Mr Madan Bahal, Founder of Adfactors Group, one of the largest independent communication groups in India.
Prof. Bala Balachandran, a well known Management Guru also shared his views and described seven steps for IPO preparation.
Mr Prithvi Haldea, a veteran who is closely associated with BSE, NSE, SEBI representing investors, has also shared his views as to how investors have to look at the IPOs.
The ezine may be downloaded from the following link:
Please listen to the interview of Prof. Bala by clicking 'play' button in the flash player below. (9 minutes). The audio streaming will be smooth in broadband connections. If you find any difficulty, you may right click this link and save the link/target as mp3 file, in your desktop and play through any mp3 player.
This podcast may also be listened from the following links
 August 2009 - How to use Twitter - A simple guide for newbies
Please also listen to the podcast interview of Mr Deep Sherchan, a social media evangelist on Twitter and its usage. You may right click this link and save the target/link to your dektop in mp3 format. You may also click 'play' button in the flash player below and listen to the interview.
 July 2009 - Magic of PerceptionWhat is perception? How perception is formed? What is the relation between perception and brand image or reputation? - These are all the questions that come up in the minds of many of the Corporate CEOs and professionals. July 2009 issue of ezine PR-e-Sense deals with the 'Magic of percpeiton' and answers many such questions. In this issue, we carry an exclusive interview from Mr Richard Gaunt, CEO, Benchpoint, London on the various apsects of perception. We have also discussed about 'Image Audit', a tool to measure the hidden perception of the stake holders, for management decisions. Recently, US based Continental Airlines, frisked the former Indian President and most respected leader Dr A P J Abdul Kalam by asking him to remove his coat, belt, contents in his coat pockets, shoes and socks in public for security check, knowing fully well that they were violating the Indian protocal guidelines in Indian soil. This issue had created anger against the Airlines and also against US amongst the Indians acorss the globe. We conducted a snap survey online to study the perception changes of the people. This issue carries the case study of this issue. The ezine may be downloaded form the following link ( 450 k in pdf)
 June 2009 - Sound of SilenceGenerally people think that oral and written format of communications only transmit messges. But many people are not aware that 'silence' is also a great communication and management tool. Traditionally, ancient Indian scriptures talk more about the importance of 'silence'. Even in the recent days, Mr P V Narasimha Rao, Prime Minister of India is known for his 'Governance through silence'. June 2009 issue of PR-e-Sense deals with the importance of silence and its impact on the individuals and in goverance. In this issue many eminent people like Mr N Vittal (Former Central Vigilance Commissioner of India), Mr S Narendra (Former Information Advisor to Prime Minister), Mr D V Sridhar (an eminent Yoga expert) have shared their views and experiences. We have also explained some simple steps, how we can practise 'silence' in our day to life to improve our 'inner strength'. The issue may be downloaded form the following link (320 k) Mr N Vittal has explained elaborately on the importance of silence. Plese listen to his interview by clicking 'play' button in the flash player below. The audio streaming will be smooth in broadband connections. If the streaming is not smooth, you may right click this link and download the mp3 file of the audio. (12 m 39 s) This podcast interview may also be listened from the following link:  More Recent Articles |
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