"Big Picture Advertising" - 5 new articles
Mary Meeker presents - It's all about Mobile babyWorlds CollideToday two of my passions combined - Super Leeds on the t'internet. The showing of a FA cup game live on the FA internet site is a significant step. On the back of the recent pay per view England game, this shows that we have a new era in sports - and that the dominance of TV is in question. Now watching the game on a laptop isn't as good as on the telly - but as and when the PS3or xbox can run Flash it will be possible to watch internet games on the main TV through the games console browser. ( and given how good TV Catch Up is, on a smartphone too) (Oddly enough there is little advertising in the centre break - how come some smart media buyer didn't jump in here?) So what does that mean for sports? We already know that pirated premiership games can be found live on the web - and since we wrote about an early version of this four years ago much of the weekend traffic on this blog comes from people searching for pirated soccer. So if you are Sky the next round of negotiations will be a little different; they have to factor in the possibility of peer to peer and the soccer equivalent of Pirate Bay doing to sport what they have done to music. And they'll have to deal with clubs recognising that they can sell their games direct to their fans over the internet. Of course the little clubs will want the security of a deal with a broadcaster but the big clubs - and yes, that does include Leeds = will be very tempted to go direct. Interesting times PS - Another of my passions seems to be involved too - for some reason Oldham have the Northern Soul mantra - Keep the Faith - written on the back of their shirts. Anyone know why? Google Social Search - big newsGIven the interest in all things social I'm surprised the Google Social Search announcement hasn't got more coverage. Giving Google access to your social networks will enable the search results to show relevant information posted by your friends - across Twitter, Flickr, LinkedIn, Yelp etc (although no mention of Facebook so we'll assume that's a no) The local aspect is very interesting when we think about mobile - another example of mobile and social coming together. Thoughts? Will you give Google access to your social graph? More Seth Godin genius - Quiet your Lizard BrainStop what you are doing and take 20 minutes to watch this video from Seth Godin. As ever Seth nails it. Which is why we now live our lives based on WWSD - what would Seth do.Its All About Mobile, babyOver the years I have probably nicked more charts from Morgan Stanleys Mary Meeker than anyone else. Why? She is always right on the money and she supports her views with really good data. In her presentation at Web 2.0 yesterday she nails it again - it's all about mobile.
The staggering Apple results, the momentum building around Android and the way people are embracing mobile as the remote control for their lives, tells us that mobile is the only game in town. Enough people have smartphones ( and everyone else wants one) , the distribution through the burgeoning app stores now makes getting content and services out there easy and the built in business model offers great opportunity. Now all that is needed is talent who can develop addictive content and services for this platform. Talent who can connect the mobile world with facebook and socialise this content and services. And talent who can find the right way for business to take advantage of this new opportunity; reducing costs, minimising churn, maximising profit and building a rich dialogue with their most valuable customers. That's what we are focused on right now. More Recent Articles |
