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"Seekerville" - 5 new articles

  1. The Best of the Archives: The Everyday Author's Guide to Establishing a Book Marketing Plan
  2. Seekerville is Closed Today
  3. The Seven Habits of Highly Effective Writers Part 1
  5. Giving Thanks for Turning Points in a Writer’s Life!
  6. More Recent Articles
  7. Search Seekerville
  8. Prior Mailing Archive

The Best of the Archives: The Everyday Author's Guide to Establishing a Book Marketing Plan

by Tina Radcliffe, everyday author.

This post first appeared November 27, 2013 and is our second all-time most popular post. Why? Because authors are now marketing experts. 

Establishing a book marketing plan indicates that there is planning involved.

What really happens for most of us is that suddenly we realize the book launch is upon us and we frantically look for ways to promote it. The favorite being a mass BUY ME blast on Facebook or Twitter. Or our editor asks if we have a social media presence and we spend a week without sleep, signing up for and trying to understand every single social media platform out there.

Let's go back to that word "plan."

Before we move on to marketing, let's talk about your plan as an author. Your career plan.

What's your plan for the next six months? A year from now? Two years from now? 

What are your goals? Or do you fly by the seat of your pants with your writing goals and plans as well as your  marketing efforts?

Writing is a business. How can you evaluate the success of your business without a plan for that business? A strong business plan will evaluate your SWOT-strengths, weaknesses, opportunities and threats.

 Here are some tools for goal setting and creating a business plan.

Michael Hyatt:Read his blog post:The Beginner’s Guide to Goal Setting.Then I highly encourage you to subscribe, just so you can download his free e book Creating Your Personal Life Plan.

Brian Tracy: Eat that Frog. I mention this book over and over again. But it’s been a game changer for me. Get the audio.

Only after you have established your plan as an author are you ready to create a marketing plan.

The Basics of Book Marketing:

1. Content
2. Visibility
3. ROI

1.Content is your product.

 Content marketing is the new marketing, and it's true that content is king.  FICTION is the ultimate content marketing.

"Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.Basically, content marketing is the art of communicating with your customers and prospects without selling." Content Marketing Institute

Content marketing begins by creating a great product. Writing the best book you can and doing it over and over again. Your great product will sell itself.

Building a fan base takes time. But, book by book you build your tribe. That tribe is your second tier of marketing. Your tribe will sell your book. There are authors with rabid fans who will walk over hot coals for that author’s next book. These same fans who will do anything and buy anything from that author.

What’s the best marketing plan for these authors? WRITE THE NEXT BOOK, FAST. These authors also give back to their fans in a big way with exclusive content. And their readers love it.

That's the same strategy you and I, the everyday author, need to embrace.

Bob Mayer, Interview with The Alliance of Independent Authors.

What's your top tip for other indie authors? "Produce content. I see too many people thinking they’ll get lucky or they can promote themselves into success. A handful of people get lucky."  

2. Next Stop: Visibility
Info from Marketing for Dummies 2009 -image Tina Radcliffe

Visibility is how well you are able to narrow the awareness gap.

If you are a traditional author you have much less control over your visibility. There are too many factors out of your control. How many books you sell in a year. What month your book comes out. Your cover design. Whether your publisher supports a media campaign. Even whether your editor likes you. All these factors play into your sales and your visibility. Yet, even without control you should still be targeting marketing opportunities that increase your visibility and provide ROI.

If you are an indie author, I highly recommend you pick up David Gaughran’s Let’s Get Visible and The Naked Truth About Publishing by The Indie Voice for information on pricing strategies and Amazon algorithms, all targeting visibility and sales. I won't attempt to discuss pricing strategies as these experts already do that so well.

But remember, visibility is a numbers game. Everyone isn't going to hit the algorithms the same way.  

The truth:
  • There are no guarantees or secret formulas.
  • Luck is just that.
  • Sometimes it just takes time and content. 

 "Four years ago, self-publishing became both easy and inexpensive. And three years ago, bloggers made it sound like everyone who hit a “publish” button could make a small fortune as a writer." The Business Rusch: Reality Check

The current debate is whether ebook sales leveling/slowing/flattening out (Publishers Weekly) or not (Digital Reader). I'm more inclined to agree with the Washington Post that ebooks are leveling as the "technology matures."

But the fact is, the e book boom is over.

Visibility is getting more and more difficult. "There were 391,000 self-published books last year, up 60% from the year before." -Annoyed Librarian

What's the single best strategy for visibility ? Lots of product.

3. ROI or Bust.

Ready for some great marketing ideas? Author Media does a thorough job in their post, "89 Book Marketing Ideas That Will Change Your Life."

Will they really change your life?  Probably not. Many of these strategies you probably should be doing anyhow. However, if you spend all your time developing all these ideas you won't be writing. Do what feels right for you.

The single biggest mistake authors make is spending too much time and money on marketing strategies that have little or no ROI or worse yet, they have no idea what the ROI is. That's throwing dollars in the wind, folks.

If you are spending valuable writing time doing blog tours, Rafflecopters, ad campaigns, Tweeting, E-mail blasting, Facebook parties, and monitoring pricing algorithms, you should at least have data to show that there is a direct correlation to the time spent and increased book sales or VISIBILITY.

Indie authors have the advantage with the ability to track sales hourly to see the correlation of pricing strategies and ad campaigns. 

Here are a few strategies for tracking marketing, sales and visibility: a new bitly for each marketing plan you utilize. For example, create an  individual one for each stop on your blog tour to determine which blogs resulted in the most clicks to your book on Amazon (or bookstore of choice). The same for Twitter, and Facebook. It's also valuable feedback for which content posted on FB is of the most interest to your fans and friends. Do take time to read the stats on Bitly.

Paid Facebook Ads-Use Paid Facebook Ads  to advertise your book and to link to great content, such as blog posts. It's not always about the sale. You are paying for visibility as well. Remember that if you pay for an ad to advertise a sale, the ad will continue until the target reach is hit. This may mean your ad is still up when the sale is over. Plan accordingly. Use Bitly links in addition to the Facebook stats to determine which ads produced not only the biggest reach, but generated the most clicks to your book on Amazon. And check out the Facebook Ad Optimization page to get the most for your money.

Amazon Affiliates-(Not valid in all states.) Unless you spend a lot of time marketing your affiliate status on your blog or webpage, you aren't going to make a lot of money as an affiliate, because you are only making a certain percentage off certain items. But, it is a terrific resource to monitor who is clicking through your web page or blog (where ever you have the affiliate link set up) and buying and what they are buying. This is another tool to monitor the effectiveness of your marketing strategies.

 For example, I have my affiliate code in this link for my indie release- The Rosetti Curse. (Which by the way, is a sweet romantic comedy, with no adult content, that you will absolutely love!)

I am able to track how many users clicked on the link and how many purchased. In addition to the sale I will make a whopping six percent as an affiliate. Percentages increase according to clicks and purchases.


Everything I have talked about today is doable for the everyday author. Do your homework and create an author plan and a book marketing plan. Now for the unpleasant part of today's post.

WARNING! Avoid time, money and sanity sucks such as: Reading and over analyzing reviews. Over analyzing Amazon ranking. Throwing money into giveaways that don’t give you any return. Doing endless blog tours with original content on blogs that have limited traffic. 

I’m not saying you shouldn’t do any of the above, but they should be assigned the proportionate time, energy and dollars they deserve according to what they provide as far as VISIBILITY AND ROI. Because when you are marketing, you aren’t WRITING.

There are very few mass market fiction authors that can build a successful career on one book a year anymore. Successful is subjective and once again we go back to what your career plan is as an author.

The best marketing advice is to write more books.

Weigh in on the topic. Any strategies you'd like to share? Your observations?

This post is one year old. What do you think has changed in one year? Facebook has made some changes for business profiles (which includes author pages) and you can read about that here:

Facebook Cracks Down on Promotional Page Posts (Forbes)


Today, I'll be giving away an e copy of The Indie Author Power Pack: How To Write, Publish, & Market Your Book by David Gaughran and Joanna Penn. to one commenter. To a reader, their choice of the available 2014 Seekerville holiday  books:

Let me know which you are up for!~

Winner announced in the Weekend Edition.

And do stop by the Yankee Belle-Cafe today because I'm cooking and it's going to be yummy!

Seekerville is Closed Today

Give thanks to the Lord for He is good; His  love endures forever.  (Psalm 107:1)

Seekerville is closed today while we celebrate the Thanksgiving holiday with family and friends. 

Please stop by again tomorrow!

The Seven Habits of Highly Effective Writers Part 1

Stephen Covey's 7 Habits of Highly Effective People is something I listen to over and over again. I believe we all want to be highly effective writers so I'm going to translate his principles into writer-eaze.

Highly: in or to a high degree; extremely.
Effectual: producing or capable of producing an intended effect.

Habit One: Be Proactive.

The underlying principle of this habit is to take individual responsibility for our life and choices.

Your life is a product of your values not your feelings. 

Being proactive means you take the initiative to do whatever is necessary to make good things happen.

In your writing life you:

  •  Are prepared for opportunity.
  •  Put yourself in situations where success can happen.
  •  Do your homework (due diligence in all situations).
  •  Study craft.
  •  Make time to write.
  •  Keep your eye on the prize.
  •  Evaluate ROI (return on investment) before committing to anything.

The opposite of a proactive writer’s life is a reactive writer’s life. Your life is a function of your feelings, your moods, your impulses or how other people treat you.

In your writing life you:

  •  Write when you feel like it.
  •  Validate your success by reviews, and awards.
  •  Take out your frustration on Facebook, or other social media.
  •  Allow your emotions to guide your career.
  •  Fail to take responsibility for your career with a victim mentality.
  •  Miss deadlines-self-imposed or contractual.

HABIT 1 is the habit of awareness.

 “I am a separate being from my feelings and moods and even my genetic makeup.”-Stephen Covey

Wow. Say that five times. YOU DO NOT = YOUR EMOTIONS


The underlying message of Habit 1 is to take responsibility.

Let’s talk about action and reaction, stimulus and response on a more personal level.

“If we are proactive in the ordinary things of daily writing life, we develop extraordinary ability to handle major setbacks and disappointments. We learn that we have the power to choose our attitude. We have the power to choose our response in any given set of circumstances that we have no control over.” (Stephen Covey Paraphrased)

Viktor Frankl who lived through the horrors of German concentration camps shared this in his book, Man's Search for Meaning. "...everything can be taken from a man but one thing: the last of the human freedoms—to choose one's attitude in any given set of circumstances, to choose one's own way."

Frankl discovered that the survivor attitude, instead of the victim mentality was based on a deep belief that there was still a contribution to be made.  A calling! So, giving up was not an option. Don't you have a calling too?

The bible stories of Abraham, David, Gideon and Peter illustrate the lives of men who initially didn't see the calling on their lives. They also demonstrate the power of 'calling things as not as though they are' which is what visualization is, and of truly stepping out in the vision of who you are meant to be.

Romans 4:17 New International Version (NIV)

As it is written: “I have made you a father of many nations. He is our father in the sight of God, in whom he believed—the God who gives life to the dead and calls into being things that were not."

When you choose your response you stop being a victim. Victim mentality says why are they doing this to me?  Why is this happening to me, when you are rejected, or have a bad review, a bad contest experience etc.

Instead, in any given situation try asking yourself, what is this situation asking of me, instead of what am I asking of it.

Trying choosing a response instead of reacting. When you do this you take control of your options and your world. You pick your response which then works like a domino to affect the next stimulus in your world.


My own personal addition to Habit 1: Be Proactive, is to include visualization. This is a chosen mental response.

If writing is your calling then start living the vision.  

It doesn’t matter how many rejections you receive. It only takes one yes to get an agent, to sell a book, to win a contest. Every single time you get a no, be mentally proactive and visualize that one YES.

  • Visualize “the call”- moment when an editor or agent tells you yes. Feel the excitement bubbling from deep inside you, until it pours out of your mouth as you babble a completely ridiculous response. See your glance moving to the clock which has now stopped as you record the time for posterity.

  • Do your mental scenes show you on the New York Times list? Can you see your agent calling you with that almost hysterical excitement as she shares the news? Now you are dancing around the room in sheer joy!

  • Do you see yourself sitting in the audience at the RWA National Conference nervously smoothing your dress with your moist palms, as your name is called. How are you going to walk all the way up those stairs to accept your RITA?

  • What about that second book? Can you reach out and touch the ink drying on the contract or are you playing the same response of rejection, over and over in your head?

If today you at very least examine your stimulus and response to the world around you and your writing career, you have made a proactive step towards a positive change.

Are you proactive or reactive. Can you visualize a stimulus and response in your writing career? 

What are your problem areas? Share them and let us support you.


I am in and out today, as I have to work the day job. But let’s keep the party going with bagels and cream cheese.

There is also a Seeker Holiday book of choice prize up for grabs for a commenter and a Kindle copy of The 7 Habits of Highly Effective People!


Winners announced in the Weekend Edition.


Hello Seekerville and Happy Thanksgiving week.

Are you all like me, preparing for the big day?

Are you having fun with visiting family members? My family has been enjoying the beautiful Southwest Desert weather. We have been hiking the Superstition Mountains, swimming every day and playing pickleball. Yep, we have some family hooked on it also.  And yesterday we had a fun picnic at Saguaro Lake.

Sandra hiking Hieroglyphic Trail 

Today I’d like to talk about how writing what you know can bring about surprising results. I have put out a big pot of chocolate velvet coffee and I have been baking pies. There are pumpkin, pecan, apple and cherry pies so help yourself.  Oh yes, there is tea and hot chocolate for those non-coffee drinkers.

Last month I talked about the Seven Reasons to Keep on Writing. The main reason I was motivated when I started writing was to escape a stressful job as a kindergarten teacher. I loved the little darlings, so they weren’t the cause of my stress. The cause stemmed from my school’s involvement in a revolutionary (at the time) paradigm shift in methodology that was proving quite successful.

We saw ancient petroglyphs on the trail

Our inner city bilingual students were achieving quite well and the Arizona State University professors that were helping us wanted to promote the methodology so our classrooms became showcases. This of course upped the student success ratio because who won’t perform for an admiring audience? (We’re talking five year olds-chuckle) And this led to more observation, which btw, included the governor of Arizona, teachers from all over the United States and even teachers from other countries. Our success was amazing, but so was the stress level.

Siphon Draw Trail in Superstition Mountains with a coyote sundial in foreground

The key element of this holistic approach to teaching was the writing process. Before we started using this method, the professors told us we needed to write so we could teach writing. When we asked what we were supposed to write, they told us to write what you love to read.  Hello.  I devoured romance novels at the time. I started my first novel (which still gathers dust) and fell in love with writing. I discovered writing romance is more fun than reading romance.

It took about five years before Harlequin Temptation offered me my first contract. And by then, I was so exhausted from the madhouse of our popularity that I took sabbatical leave and wrote full time. This was in the eighties. And since we are naturally going to write what we know, I wrote my second Harlequin Temptation about Angela, a teacher who was defending her revolutionary teaching method.

Ricardo, the hero and big-time news reporter in Phoenix, had made it out of the barrio. His goal was to help others out of the barrio so he became a school board member. He hears about Angela’s radical changes within the system and decides he better check this out.

Balance Rock at top. Teddy bear cholla look fuzzy but they are SHARP

If any of you have ever been in a whole language classroom, you know that it looks like chaos if you don’t know what you are looking at. Ricardo is immediately attracted to Angela, but is horrified with her teaching methods. Angela must defend and prove her methodology to the attractive board member.

Pickleball at Prospect Park


Now I did not write this book to promote the whole language methodology. I wrote it to make money as a romance writer so I could quit my day job and write. But here is what happened. Several University professors used this book in their methodology classes to show what the whole language classroom should look like. Is that hysterical or what? My Harlequin Romance became required reading.

The problem with this scenario is that at that time, before e-book and print-on-demand publishing, those books were only out there for about six weeks. Then they were unattainable.  Because the professors wanted to use them, I obtained the rights back and printed them in a vanity press.

Picnic at Saguaro Lake

During this sabbatical, I had my epiphany and thankfully renewed my relationship with the Lord. Therefore, when I reprinted A Flower For Angela, I changed the title and took out all the graphic sex. Now I have to admit, one of the professors was not happy about that. I think he would read from the book and “accidentally” quote a sex scene instead of a scene with the methodology and of course would get him the laughs and attention. But I am forever thankful that I now have a sweet romance with my name on it. And I am forever thankful that I wrote my Harlequin Temptations with a pseudonym.  And I’m not telling. Smile

Another point of interest about this book is the cover art. At that time, all covers were made from a painting. Publishers hired artists to paint the cover, so it would have the quality to photograph and print. My dad was a painter and I asked him to paint the cover. Roses play a big part in this story so I asked Dad to paint roses on a black background. He did a beautiful job, but informed me afterwards, that roses are the most difficult flower to paint and couldn’t I have used another flower?  I love this cover. In fact, I have the original painting hanging in my office.

So that is the story of my debut into writing and also the story behind this “new” release on Amazon. A Flower For Angela hasn’t been used by universities in years as the professors moved on to other methodology, but I thought since it was written, I should put it back out there as it was originally intended—a sweet romance.


I thought I was supposed to write. I wanted to write. I was highly motivated to write. I did write and get published, but as it turned out, I was still working in my profession. I thought since I’d had my epiphany, that God would let me write about Him. He would take me out of the classroom. Wrong. I learned to never assume what God’s plan is for you.  You will follow His plan whether you want to or not. Smile

As it turned out, my writing skills came in handy. I went back to teaching but changed grades. (I couldn’t bend down and tie shoes anymore. LOL) I finished my last years teaching Language Arts in Junior High. My students won writing awards and did publish their own books.

But I had some serious questions. You would think that this was all about the methodology. By the time I went back to teaching, a new methodology was getting attention. I asked God and He did not fail in answering. And this is the verse He brought to mind. Mark 11:23  “Amen, I say to you, whoever says to this mountain, ‘Be lifted up and thrown into the sea’ and does not doubt in his heart but believes that what he says will happen, it shall be done for him.”

I said out loud that those students would succeed. I believed those students would succeed. I had no doubts and they did succeed. In fact, it really didn’t matter what methodology I was using, it was my belief that they would succeed that encouraged them to do well.

This is a lesson that applies to our writing as well. Say out loud “I will succeed as an author.” Do not doubt in your heart and do believe that what you say will happen. Or you can say, “I will be a best selling author.”   Or “I will be a full time writer.”  The secret is to believe in your heart and do not doubt. These words and beliefs will be your motivation and your inspiration to write.

Those of you finishing up your month of Na No Wr Mo and those of you like me, who are lucky to eek out a few minutes to write with all the holiday family gathering, lets use that verse from Mark and lay claim to our success as writers.

Say it.

Do not doubt.

Believe it.

A Flower For Angela is once again available on Amazon. I would be happy to send a free copy to anyone who will write a review for Amazon. Please remember that writing a review does not mean to write a book report. It simply means giving the book stars (hopefully 4 or 5) and then writing a couple of sentences or more about why you like the book.

If you would like to have a copy, please email me via the Seekerville addie and I will gladly send you a free copy to review.

As Debby mentioned yesterday.  Keep Seeker books in mind for Christmas gifts.

And look at all the others.  Woo hooo


Giving Thanks for Turning Points in a Writer’s Life!

Debby Giusti here!
Thanksgiving brings to mind friends, family and blessings. I’m especially grateful for Seekerville and the wonderful people who are part of this online community – my Seeker sisters and the extended family of writers and readers who visit each day. Sharing the ups and downs of the writing journey with all of you has been and will continue to be one of the highlights of my life.

Since most of us are writers and in keeping with the season, I decided to revisit a few of the turning points in my road to publication and beyond. I invite you to do the same. Think of the events, whether planned or happenstance, that have spurred you on, turned you in a new direction or impacted you and/or your writing for the better. Together, let’s find those special moments for which to give thanks.

Often we focus on the big successes, which are so important, but we also need to consider the small stepping stones that have merit and help guide us to our destination.

1. Writing a book.

Early on, I published a number of fillers and slice-of-life vignettes. Because I wrote short pieces, I never thought I could pen a full-length manuscript. With encouragement from an instructor at a one-day novel writing workshop, I started to think of each chapter as a short story. If I put the chapters together, I could end up with a complete manuscript. The instructor stressed the importance of finishing the work. Four-hundred-plus pages later, I typed “The End.” Writing that book was an important first step and a significant turning point in my journey to publication. 

 2. Contests!

Pam Hillman talked about contests in her blog last week, which brought back memories of the many writing contests I have entered over the years. Each critique, as well as any final or win, boosted my morale and motivated me to keep working. A turning point came when I won three contests, and the final round judges were all editors at Steeple Hill, later renamed Love Inspired Books.

  3. Meet the editor!

Long before those three contest wins, Steeple Hill senior editor, Krista Stroever, visited my Georgia Romance Writers’ chapter. The Love Inspired Suspense line was expanding from two books a month to four, and Krista was looking for new authors. She encouraged me to rewrite my secular suspense into an inspirational story. I vividly remember my hesitation before making that first editing change as I weighed whether the Christian market would be a good fit for me. Once I started to include a faith element, the story came alive, and I knew I’d found my home in the inspirational genre.


  4. The Call!

As we all know, getting “The Call” is a huge turning point. Like many of you, my dream was to have one of my stories (I’d written six by that time) accepted for publication by a traditional New York publishing house. My pre-pubbed journey had been long and many of my peers had already received contracts, while my forward momentum seemed to have sputtered and stalled. I attended the RWA Conference in Reno that year, knowing I was close because of the positive rejections I’d received and the feedback on my various submissions.  It was in Reno that I won the three contests judged by Love Inspired Editors. A few days after returning home, Krista called and asked to buy my debut novel. NOWHERE TO HIDE was published in 2007 -- certainly a significant turning point, but my journey didn’t end there…I had other roads to travel.

  5. Book Ten!

In the beginning years when I freelanced for magazines, I often wondered if I would ever intuitively understand "story" and how to craft a novel the way I could mentally envision a magazine article before I started the writing process. After publication, the number “ten” took on significance as if that would be an important milestone, which indeed it was. That inner sense of how to craft a story was in place by my tenth book, which provided another turning point.

 6. Say “No!” to Fear!

The thought of creating an entire work of fiction can be daunting. A tight deadline makes the task even more of a challenge. Frequently, I would be nervous midway through a story and grow even more anxious as the submission date drew near. In scripture, we hear Christ say, “Do not be afraid.” Unwilling to let anything negative have power over me, I prayed to lose the fear and put my writing totally in the Lord’s hands. Although I never missed a deadline, I hated the stress. Anytime I felt anxious, I turned it over to him, and eventually, the fear lifted.  Some months later, I began to focus on living “in His perfect time.” It’s a mindset of sorts, but when I give him control of my schedule and ask his help, I am working in accord with his holy will and living in his perfect time. Now, the many tasks and projects that need to be done are achieved not only on schedule but also without fear. 

7. Confidence!

My most recent turning point came during RWA 2014. I attended a number of workshops that focused on the business side of publication and came home with a newfound confidence. I can’t explain exactly what happened, perhaps an acceptance that this is the road I have been called to travel. Up until then, I sometimes wondered if writing fiction was a bridge to the next stage of life that might not include the written word. Whatever I experienced at RWA left me firmly committed to my writing career. There will always be more to learn and new ways to improve my craft, and while the various stories may take time to develop, I am a writer. I can trust the process and my ability—with inspiration from the Lord—as I continue on my journey.

What have been the turning points—large and small—in your writing life? Look back on 2014 or farther. Are there moments that seemed insignificant at the time, which have turned into major breakthroughs to success? What about today? Are you struggling to find your way and unsure which road to travel? Perhaps you’re being called to write a bigger book or to change your genre or to break into the independent market and go hybrid. Could you be standing at a turning point, not yet ready to venture forth and take that leap of faith?

Today and throughout the week, I’m giving thanks for all those who have touched my life and have joined me on my writing journey--to the wonderful readers who buy my books and share my stories with friends and family, to my agent, Deidre Knight, and my talented editor, Emily Rodmell, and the entire editorial staff at Love Inspired Books and to all of you who bring joy to my heart. Thank you for being such an important part of my life.

Leave a comment to be entered in the drawing for a copy of HOLIDAY DEFENDERS and a special surprise gift.

The breakfast bar is loaded with goodies: eggs, ham, biscuits, coffee cake, fresh fruit and grits. The coffee’s hot, thanks to Helen, and tea is available. Fill your cup and your plate, and let’s talk about our thankfulness for turning points on our road to publication and beyond.

Happy Thanksgiving!
Debby Giusti

Think of Seeker books when shopping for Christmas!  

Watch for A RECIPE FOR ROMANCE, a collection of short stories and recipes from some of your favorite Love Inspired Authors. Proceeds benefit children's charities. Details to be announced on Black Friday!


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