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- GOLDENER HIRSCH INN EARNS AAA's 4-DIAMONDS!
- First-Ever Master Cicerone™ Named
- A STAR IS BORN AS STELLA ARTOIS® CROWNS AVRIL MAXWELL OF NEW ZEALAND ITS 2009 WORLD DRAUGHT MASTER
- Celebrate the Autumn Season at Michigan Harvest Beer Festival
- First ever CANFEST announces participating breweries
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Both Inn and Restaurant Receive Coveted Awards Again in 2010
Park City, Utah--The Goldener Hirsch Inn has earned AAA's Coveted 4-Diamond Award for exemplary service for the second year in a row, and the inn's restaurant under the command of Executive Chef Michael Showers, won its sixth 4-Diamond Award this year, adding to the collection of prestigious plaques that adorn the walls of this intimate, Austrian-style hideaway on the slopes of Deer Valley Resort.
The Goldener Hirsch Inn, a romantic old-world inspired hotel, offers luxurious ski-in/ski-out accomodations in the Silver Lake Village area of Deer Valley Resort, a ski area repeatedly named #1 ski resort in North America by SKI Magazine's discerning readers. The Goldener Hirsch Inn, inspired by a hotel of the same name in Salzburg, Austria, combines the art of gracious, traditional hotel keeping with charming European ambiance. The hotel's twenty spacious rooms are furnished with hand painted European furniture, king-sized beds, wood burning fireplaces and plush linens. From the minute guests walk through the door, they are welcomed like family and many return year after year for annual ski vacations, weddings or summer alpine getaways.
At the Goldener Hirsch Inn's restaurant, Executive Chef Michael Showers features classic American/European menus, including locally raised lamb, Rocky Mountain Elk Flank Steak and the much requested Weiner Schnitzel and four-cheese fondue. Additionally, a rediscovered passion for old world cuisine inspired Chef Showers to develop an extensive Charcuterie program, the only chef in Park City to do so. House-cured lamb and duck proscuittos, various salamis and sausages, as well as confits and pates are getting rave reviews from sophisticated clientele at both the Goldener Hirsch Inn and at its sister restaurant, Ticino, serving northern Italian dishes.
For more information, visit our web site, www.GoldenerHirschInn.com
Highest Distinction in Beer Expertise Earned by Michigan Distributor Representative
Chicago – December 8 – The Cicerone Certification Program™ today announced awarding of the first-ever Master Cicerone™ certification to Andrew Van Til, Account Manager at Elite Brands Michigan, a division of CKL Corporation. Van Til earned the certification through a series of exams culminating with two days of intense written and oral questioning about beer styles, draft systems, beer evaluation, brewing technology and beer and food pairing given November 5 & 6.
Van Til becomes the first person to earn the Master Cicerone title—the third and top level of the Cicerone Certification Program. Founded in 2007, the program tests and certifies beer expertise similar to the wine world’s Master Sommelier program. The Master Cicerone exam included 8 hours of written questions, 2 hours of oral questions and 2 hours of beer tasting and evaluation. Candidates needed a score of 85% across all three areas to pass.
"During the Master Cicerone exam, Van Til distinguished himself with his knowledge of all aspects of beer and his skill in tasting beer and in managing draft beer systems," said Ray Daniels, Director of the Cicerone Certification Program.
Van Til’s professional career has provided him with excellent preparation for the Master Cicerone exam. He has sold directly to consumers in an off-premises store, brewed beer and educated consumers in a brewpub setting and represented a large portfolio of imported and domestic beers through his work for Elite Brands Michigan.
To date, the Cicerone Certification Program has given more than 1000 exams across the three levels of the program. Approximately 800 individuals have earned the first level title of Certified Beer Server and about 75 individuals have achieved the title of Certified Cicerone™. Van Til was one of seven beer industry professionals who took the Master Cicerone exam and the only one who passed.
The knowledge required for the Master Cicerone certification is outlined in the program’s Master Syllabus which can be viewed at www.cicerone.org. The website also includes a free 10-question sample exam that allows anyone to assess their Cicerone aptitude.
The Cicerone Certification Program is a service of the Craft Beer Institute, the Chicago-based beer and brewing education organization. The program is directed by brewer, author and beer educator Ray Daniels. A variety of breweries, beer distributors and retailers sponsor the program. CKL Corporation includes Imperial Beverage, Estate Wines, Leone Imports, Elite Brands Michigan and Elite Brands USA.
* Master Cicerone™, Certified Cicerone™ and Cicerone Certification Program™ are trademarks of the Craft Beer Institute, a Chicago-based beer and brewing education organization.
After Year-long Global Search, Maxwell Begins Mission of Passion to Teach Bartenders the World Over the Art of the Perfect Pour
October 30, 2009 – Now in its 13th year, the annual Stella Artois® World Draught Master competition epitomizes Stella Artois®’ dedication to delivering superior beer experiences the world over. On Thursday Oct. 29, this year’s competition saw contestants from 26 countries across the globe converge in New York to compete for the coveted title and complete the brand’s time-honored 9-step pouring ritual of perfection.
After a tense semi-final round, which saw the contestants and three competition winner wildcard entries whittled down to a final 10, an enthusiastic audience of Stella Artois® connoisseurs joined the discerning Jury panel to select only those who could demonstrate true passion and dedication to perfection in pouring in a dramatic “Passion test.” A tense head-to-head pouring finale followed, before Avril Maxwell was announced the winner and returned to the stage to claim the coveted title. Maxwell, hailing from New Zealand now begins a global journey to more than 20 different countries across the globe as an ambassador for Stella Artois® and her own quest to ensure every chalice of Stella Artois® is preciously poured and perfectly served the world over.
Maxwell was awarded a unique trophy created by New York fashion designer Tim Hamilton as part of a pioneering design collaboration with Stella Artois®, successfully bringing to life his signature style and dedication to quality and craftsmanship within an entirely new design medium. Hamilton, who introduced his apparel line at the event, also created a limited-edition iconic Stella Artois® Chalice glass in celebration of World Draught Master 2009.
Alexander Lambrecht, Global Marketing manager for Stella Artois®, comments: “The World Draught Master competition is integral to our ongoing quest to deliver superior beer experiences the world over, ensuring that Stella Artois® is served with the same care, consideration and craftsmanship as has gone into more than 600 years of brewing. We are extremely proud to welcome not only finalists from around the globe to compete in New York, but also Stella Artois® connoisseurs and pioneering partners, such as Tim Hamilton, who share our ongoing quest for perfection.”
Runners up in the competition were Joe Oppedisano of Canada (2nd) and Alexey Shtukarev of Russia (3rd). Remaining contestants came from: Argentina, Australia, Azerbaijan, Belgium, Brazil,China, Cyprus, Czech Republic, Dubai, Finland, France, Greece, Hong Kong, India, Israel, Japan, Montenegro, Paraguay, Serbia, Singapore, UK, Ukraine and the United States.
In addition, the Stella Artois Online Fans’ Choice went to Oppedisano who was selected by consumers watching the competition streamed live to their computers.
Lambrecht added, “We wanted to create a global conversation about the Stella Artois World Draught Master competition by inviting people into the event via live streaming and providing an opportunity for them to decide on what competitor embodied perfection. “
Inaugural Event Presented by the Michigan Brewers Guild & metrotimes at Detroit’s Eastern Market – Saturday, October 24 (1-6pm)
(EAST LANSING, Mich) – Based on the success of past events and a steadily growing interest in locally-crafted beer, officials at the Michigan Brewers Guild and metrotimes say they are planning on a sell out crowd of 2500 for their inaugural Michigan Harvest Beer Festival on Saturday, October 24 at Eastern Market in Detroit. The event, which runs from 1-6pm* (rain or shine) will actively promote local Detroit food, Detroit brewing history, and of course, Michigan craft beer. The festival is the culmination of the inaugural “Detroit Beer Week,” which runs October 16-24.
“We expect our combined efforts to result in one of the best local beer events in the region,” said Scott Graham, Executive Director of the Michigan Brewers Guild. “We anticipate more than 40 Michigan microbreweries and brewpubs to participate, with nearly 200 different beers available to sample.”
In addition to the vast selection of beers, a variety of harvest foods will be prepared and sold by local restaurants including Detroit Beer Co., Foran’s Grand Trunk Pub and Russell Street Deli, with Traffic Jam & Snug deli / brewery serving up their popular house-made cheese. Live entertainment will also be provided throughout the afternoon by two well-known local bands, the Grand Nationals and Orbitsuns.
The festival will be set up in the Eastern Market parking area, north of shed #5, with ample parking in the surrounding market area. The cost to enter the festival is $35 in advance and $40 at the gate, if tickets are still available (attendance is limited to 2500). Admission includes 15 drink tokens, each valid for one 3-ounce beer sample. Additional tokens may be purchased during the festival for 50 cents each. Admission tickets are now available for purchase online at www.michiganbrewersguild.org.
Select retail outlets are also selling tickets; that list is available on the MASH page of the Guild’s website (www.mbgmash.org), along with the list of participating breweries and beers to be served. Festival attendees must be 21 years of age or older and have ID to enter. Designated Drivers are encouraged and DD tickets will be available on line and at the gate for $5 each.
Eastern Market is one of the nation’s oldest farm markets and the area is rife with brewing history. In its heyday, there were more than 40 breweries in the Market area and malt silos still stand as a testament to the rich brewing history. Preservation Wayne, Detroit’s oldest and largest historic preservation organization, has coordinated one of its popular two-hour Eastern Market Brewery Tours which will run the morning of the festival. The group will meet at the Eastern Market Welcome Center (1445 Adelaide) at 10am to begin the tour. The cost of the tour is $20 per person and advanced reservations are required by contacting the organization directly at 313-577-7674. Space is limited to 30 individuals.
Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “The Great Beer State.”
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state. For more information, including a list of Michigan microbreweries, log on to www.michiganbrewersguild.org.
Reno, NV (September 2009)—As Reno gears up to host the first ever international canned beer competition, appropriately named CANFEST, the competition is unfolding into an event complete with enticing festivities for attendees, more than 25 breweries from all around the globe, and great ticket/room packages.
The competition will take place in the Grand Sierra Theater October 23, from 6:30 p.m. -10:30 p.m. Tickets are now available through the Grand Sierra Resort and Casino’s website for $35 per person. Special room rates for attendees are available at $35 per night. Proceeds from the event will benefit The Nature Conservancy and The Great Basin Bird Observatory. Please visit the Grand Sierra’s website at www.grandsierraresort.com or call 1-800-648-3568 to book rooms and tickets using the promotion code CANFEST.
Among the festivities lined up for CANFEST, Paul Gatza, Director of the Brewers Association, will be speaking on the history of American beer, craft beer, and the trend of canned beer. Ginger Johnson, founder of WomenEnjoyingBeer.com, will give a presentation on the reasons patrons enjoy canned beer, why women love beer, and the relationship between beer and the arts. A question and answer forum of canned brewery owners and brewers specifically intended to answer the public’s questions regarding beer and canned beer is another great addition to the competition.
A display of mobiles built by local artists entirely from recycled beer cans, a promotion that directly benefits Sierra Arts, a local non-profit that helps establish and spread arts programs in the Truckee Meadows.
Each brewery has been asked which cheese, chocolates and ice creams pair best with their individual beers. Many stations will feature exclusive pairings with these foods for the public to sample.
The following breweries have confirmed their attendance:
USA
21st Amendment - CA
Anderson Valley Brewing Company - CA
Big Sky Brewing Company - MT
Bohemian Brewery - UT
Buckbean Brewing Company - NV
Caldera Brewing - OR
Capital Brewery - WI
Coors - CO
Four Peaks Brewing - AZ
High Noon Saloon & Brewery - KS
Mammoth Brewing Company - CA
Maui Brewing - HI
New Belgium Brewing Company - CO
Northwoods Brewing - WI
Oskar Blues Brewery - CO
Prescott Brewing - AZ
Rochester Mills Brewing Company - MI
Sleeping Lady Brewing Company - AK
Steamworks Brewing Company - CO
Surly Brewing Company - MN
Ukiah Brewing Company - CA
Uncommon Brewers - CA
MEXICO
Tecate
BELGIUM
Brouwerij Bavik
ENGLAND
Greene King
IRELAND
Guinness
JAPAN
Sapporo
CANADA
Archibald Microbrasserie
For more information, please contact Constance Aguilar from Abbi Public Relations at constance@abbipr.com or by calling 775.323.2977. Visit www.buckbeanbrewsnews. blogspot.com for regular updates and new information regarding CANFEST.
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