Pitch Perfect by Bill McGowan and Alisa Bowman
In our professional and personal lives, situations rest on how well we communicate. Bill McGowan, media guru and correspondent, teaches you how to get your message across and get what you want with pitch perfect communication. In Pitch Perfect, McGowan shows you how to construct the right message and deliver it using the right language, verbally and nonverbally. Throughout the book, he distills his ideas into seven principles leading readers to effective communication.
Why Motivating People Doesn’t Work … and What Does by Susan Fowler
Top leadership researcher, consultant, and coach Susan Fowler suggests stop trying to motivate people because it doesn’t work. In Why Motivating People Doesn’t Work … and What Does, Fowler builds upon scientific research on human motivation to present readers a model that will help leaders guide their employees toward motivation that not only increases productivity and engagement but that gives them a sense of purpose and fulfillment. Knowing what doesn’t work, why it doesn’t work, and what does will help leaders bring change in their organizations.
Little Bets by Peter Sims
It is always rewarding when you take a risk and it pays off. In Little Bets, bestselling Peter Sims found that rather than start with a big idea or plan a whole project in advance, you should make a methodical series of little bets, low-risk actions taken to test an idea. This book offers readers a new way to explore and develop new possibilities with engaging accounts of innovators around the world who capitalized off their little bets.
Many entrepreneurs, write the authors of Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back, don’t know the difference between growing a business and “growing a job.” A job is the responsibility of one person. In contrast, a business functions through a number of individuals in key roles, each with their own sets of responsibilities. In other words, authors Jeff Hoffman and David Finkel write, if as an entrepreneur you are working 70 hours a week because you alone are still responsible for the four core systems of your business finding prospects, closing sales, producing and delivering the product, and collecting on what you are owed you haven’t built a business, you’ve built a job. And sustaining such a job is not possible unless you sacrifice other aspects of your life.
The Self-Employment Trap
In Scale, Hoffman and Finkel lay out seven principles to help entrepreneurs escape the trap of every aspect of the business moving through them — what they call “the self-employment trap.” The first principle is understanding the concept of building a business, not a job. To clearly lay out the difference, they offer a business growth model based on three levels:
Level One is the preparation for launching the business and includes the business plan and making sure the business is viable.
Level Two Early Stage is getting the business off the ground. This is when you start to build a customer base and reach profitability.
Level Two Middle Stage is when you escape the self-employment trap by starting to build out the four core systems described above. Level Two Advanced Stage is when you’ve established a management team, and the systems keep the company running.
Level Three is the exit stage: As an owner-entrepreneur, you can sell the business or be a passive (and proud) owner of the business you launched from scratch.
Many entrepreneurs stay stuck in Level Two Middle Stage because they are focused on operating the business — selling to prospects and delivering the product — and are not taking the time to build a base that will allow others to take over “the job” they are now doing alone. The remaining principles in Scale are intended to help entrepreneurs break out of Level Two Middle Stage.
Through principles two and three, entrepreneurs learn to build a solid foundation for future growth. Principle two covers systems and controls for the business, while principle three offers tools to clarify the market and identify competitors.
Principle four, “Create the Right Strategic Plan,” helps entrepreneurs to do their homework so they can pick the best strategy for their company. Principle five — “Learn to Read the World So You Build Tomorrow’s Marketplace,” is focused on keeping the company up to date.
In principle six, “Overcome the Predictable Obstacles to Scaling, Pillar by Pillar,” the authors show how to scale the sales and marketing, operations, finance, team and executive leadership pillars of the business.
The final principle is “You Do Have Time to Scale Your Company.” The authors offer a “time mastery system” that will refocus time and effort on tasks and responsibility of true value — and eliminate the work that you should not be doing in the first place.
Hoffman, a former CEO in the Priceline.com family of companies, and Finkel, a successful business coach, have written a practical guide filled with tools and methodologies — many available online — that will help many entrepreneurs finally break free of the exhausting and frustrating self-employment trap.
When resources are depleting rapidly and the cost of raw materials is increasing dramatically, businesses need to make resource scarcity their top strategic consideration. In Overfished Ocean Strategy, Nadya Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products and develop ways to rapidly refine these new business models. This book is now available as a Soundview Executive Book Summary.
“The transformation brings about a new economic reality, where we compete and win using a radically new set of rules. While the companies, people and projects pioneering these new rules are still rare, there are enough of them to suggest the first few essential principles that allow managers to innovate their way into a new world,” writes Zhexembayeva. She offers five essential principles that define the Overfished Ocean Strategy to power up a new and different strategic direction to increase sustainability within your organization. The first principle is “From Line to Circle,” explains to leaders the global value chain of goods and service can be transformed into a circle, where the waste of one process can fuel another. This principle along with the other four will shift your business from stale to fresh.
Additionally, Zhexembayeva presents several examples of how companies across the globe are implementing this strategy effectively, including Walmart and Shell. With Overfished Ocean Strategy, leaders and managers around the world will be able to inspire radical change and drive disruptive innovation within their organizations.