It’s always nice to see people blabbing about your products and/or services. Here is a new blog post from last week that gives a very favorable review of the National Parts Depot Catalogs that we create online using our latest technology, EdgeClix.

Great Online Catalog
National Parts Depot
Posted by MilesSpeed

Finally a online catalog that is easy to use.

I went on National Parts Depot’s website to check out some parts for my Mustang and I was really pleased with how easy the website was to use. I have looked for parts online before and had really bad luck with some of the other websites out there.

The search function works great. Somehow, on other sites, I can enter “Camaro door” and get NO results! Aside from the great search function, the page views are just like the catalog. You can click and zoom in on any part of the page for more information. The shopping list view is helpful too when keeping track of your favorites.

Check it out for yourself!
NationalPartsDepot.com

Thanks for the recognition, “MilesSpeed” We love free press.

Post via Popular Hot Rodding

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The holiday season is already here. It’s time to call up loved ones for gift ideas and begin combing the Sunday papers for the best deals. Wait. This year when I say “call up loved ones,” I actually mean go to their Facebook page, and by “Sunday paper” I mean Twitter.

The graph below shows the results from eMarketer.com’s study on social media use this holiday season.

Also reported:
- 27% of online shoppers will use social networks for gift ideas. According to eMarketer
- 45% will “use social networks to research items, compare prices and look for offers.” According to eMarketer
- 17% of all Christmas shoppers will use social media to aid their efforts in one way or another this holiday season. According to Deloitte

Since last holiday season, networking giants Twitter and Facebook have been consistently proving their promotional value to businesses. In the last 12 months, their power to share information in real-time has substantiated them as the fastest and most cost effective way for retailers to connect with potential customers. With the majority of people planning to use social media this holiday season to find discounts, coupons and sale information, I’d expect to see many creative social media-driven promotions this holiday season.

If you have already seen promotions like these, feel free to share them with us on facebook.com/dirxion or twitter.com/dirxion. We’d enjoy hearing about them.

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I recently read some results from a survey by Smarter Media Sales that were published on Folio’s website. Questionnaires were sent to known readers of digital editions in an attempt to attain some of the first measurements of readers and the new genre of interactive magazine ads. The survey compared how readers responded to ads within digital editions as compared to other forms of media. Though the full results haven’t been released yet, they have found some preliminary results from the first half of the 5,000 readers who participated. Here are just a few findings.

The available enhancements to advertisements within digital editions; like video, audio, slideshows and animation are shown to have a positive impact on the reader’s overall experience. Furthermore, 26.4 percent of readers said that they are more likely to play with an advertisement with these digital extras to see if they “may become interested in an ad.”

Folio and Smarter Media Sales also reported,
“Another stat showed that while 32.4 percent of readers will skip an interactive magazine story that they are not interested in, a third—34 percent—will read a bit of the article and play the ad’s extras, while 21.8 percent will play only the digital extras. In terms of user engagement, interactive edition ads topped the charts at 66 percent as the most helpful and/or interesting form of electronic advertising, beating out TV ads (57.8 percent).”

Something they weren’t expecting to find, so far the survey shows that 36.6 percent of interactive magazine readers spent less time searching the web for content online that was similar to what they were just reading in a digital magazine. Smarter Media Sales said about that statistic, “The fact that this survey discovered that it is possible for niche interactive magazines to reduce readers’ search behavior is a huge finding,” he says.

I’ll be curious to see all the statistics when the final results from this study are published. We, at Dirxion, obviously hope they correlate with the preliminary results, giving proof that digital editions and their enhanced advertising features deliver more positive interaction between advertisements and potential audiences than other advertising mediums. This would not only be advantageous for us, but also magazine publishers who could better sell print ads combined with enhanced web features to help further leverage their investments in print, photography, and design and aid in the monetization of their content across more platforms.

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Directory publisher Easier to Read recently added value to their Yellow Pages book by putting it online using Dirxion’s look and feel digital directory product, EdgeClix. In doing so, they discovered a host of new marketing opportunities for their existing local business advertisers.

While some publishers choose to simply use our product in its most basic form, which is designed to highlight and give added value to your existing ads just as they are seen in their printed counterparts, others like Easier to Read, see our list of expanded advertising features and cannot wait to seize the opportunity to not only help their advertisers enhance their online presence, but also monetize their new investment.

Cover Banner Advertising

iPick link appears within Popular Categories in the Table of Contents

When clicked the iPick window pops up highlighting your advertiser

Both the Cover Banner and iPick programs were designed so directory publishers could offer their advertisers exciting ways to insert ads at any time of the year. By selling premium placements like these, publishers can guarantee advertisers additional exposure, while also giving them the ability to keep their promotions current.

Easier to Read is just one excellent example of how our customers are using their digital directories to capitalize on the strong relationships they’ve grown with local businesses. Even without large changes to their sales structure, digital directories can be equipped with many of our advertising programs to help generate new, steady, profitable streams of revenue.

Allow your advertisers to use one or many of our exciting, interactive features to get the most activity out of their ads.

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The Business Insider recently wrote an article about 22 Magazines That Are Actually Kicking Butt In 2009. They discussed how the Magazine Publishers of America keep records of 249 different magazine titles and of those 249, 227 saw a decline in their ad revenues in 2009 compared to 2008. Over 91% of the industry is suffering from the recent decrease in advertising.

Looking at the 22 titles that are earning more revenue than they were last year, five are published by Meredith Corporation. Patrick Taylor, of Meredith Corporation, says these magazine titles “do a good job of building their brand” especially on the Internet. He went on, saying that magazines can find a larger audience by making content available on the internet. Also, by going online, publishers can find new forms of advertising and creative ways to boost their print subscriptions. This is just another example of how going digital can help support your print and keep you afloat during tough times.

Here is a quick run through of the 22 Magazines that have muscled out increasing ad revenues over the last year.

Better Homes and Gardens - Up 1.9%
2008 Ad Revenues through September: $547,346,531
2009 Ad Revenues through September: $557,534,448

Ladies’ Home Journal - Up 2.5%
2008 Ad Revenues through September: $220,113,560
2009 Ad Revenues through September: $225,511,330

Soap Opera Digest - Up 2.5%
2008 Ad Revenues through September: $12,894,257
2009 Ad Revenues through September: $13,217,837

Executive Travel SkyGuide - Up 4.0%
2008 Ad Revenues through September: $5,470,212
2009 Ad Revenues through September: $5,689,007

Family Fun - Up 4.3%
2008 Ad Revenues through September: $75,434,521
2009 Ad Revenues through September: $78,651,596

Woman’s World - Up 5.4%
2008 Ad Revenues through September: $23,708,020
2009 Ad Revenues through September: $24,987,610

Endless Vacation - Up 5.7%
2008 Ad Revenues through September: $10,493,050
2009 Ad Revenues through September: $11,091,905

Women’s Health - Up 8.8%
2008 Ad Revenues through September: $58,709,640
2009 Ad Revenues through September: $63,900,299

More - Up 12.7% (Meredith,
2008 Ad Revenues through September: $82,346,521
2009 Ad Revenues through September: $92,812,076

Muscle & Fitness - Up 13.2%
2008 Ad Revenues through September: $71,483,698
2009 Ad Revenues through September: $80,948,436

Scholastic Parent & Child - Up 14.5%
2008 Ad Revenues through September: $34,688,914
2009 Ad Revenues through September: $39,682,262

Flex - Up 15.4%
2008 Ad Revenues through September: $24,595,411
2009 Ad Revenues through September: $28,379,120

Organic Gardening - Up 17.4%
2008 Ad Revenues through September: $3,198,473
2009 Ad Revenues through September: $3,754,516

OK Weekly - Up- 17.5%
2008 Ad Revenues through September: $47,755,400
2009 Ad Revenues through September: $56,099,244

Fitness - Up 17.5%
2008 Ad Revenues through September: $70,798,273
2009 Ad Revenues through September: $83,200,149

Saveur - Up 18.9%
2008 Ad Revenues through September: $8,678,312
2009 Ad Revenues through September: $10,322,035

Family Circle - Up 21.8%
2008 Ad Revenues through September: $254,590,657
2009 Ad Revenues through September: $310,058,104

Twist - Up 22.1%
2008 Ad Revenues through September: $2,635,592
2009 Ad Revenues through September: $3,217,460

The Week - Up 30.4%
2008 Ad Revenues through September: $19,760,226
2009 Ad Revenues through September: $25,766,774

People Style Watch - Up 32.2%
2008 Ad Revenues through September: $19,675,743
2009 Ad Revenues through September: $26,005,532

Fine Cooking - Up 66.2%
2008 Ad Revenues through September: $793,914
2009 Ad Revenues through September: $1,319,440

Spry - Up 550.6%
2008 Ad Revenues through September: $5,508,047
2009 Ad Revenues through September: $35,837,667

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