Going Outside? Do This! and more...


Going Outside? Do This!

PushUps1 t600 300x200 Going Outside? Do This!It is that time of year when many personal trainers and group exercise instructors start taking their clients outside for workouts. Clients love getting the fresh air and trainers can keep things interesting with TONS of new exercises and adventures in the great outdoors. We have a couple protocols when it comes to bringing clients away from the studio for workouts and I recent sent them this email as a reminder:

“Great weather has arrived in the Pacific Northwest and many of you want to take your clients outside for workouts. I love that!

 

 

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This is a great opportunity to remind you all that when leaving the studio with clients, one-on-one, teams, partner training or group, you  need to have/do the following:

  • Carry First Aid pack & cell phone. If a client gets hurt we need to be able to contact the studio and or 911 as quickly as possible. Or if there is an emergency we need to be able to contact the client.
  • Let the front desk know where you will be going. As you all know, it is often times a challenge for clients to find time to get their workouts in so if they have taken the time to get their booties to the studio (even if they are late) they had better get a workout in!

Remember – these are both very important proceedures to follow. We want to keep our clients safe and happy!

…..so lets all please work together and communicate! We are a team and great teams communicate.”

Yours in health, fitness & business,
Sherri McMillan

      

Peer Reviews…They Work!

10448648 10152902429888607 5822712832980060118 o 300x225 Peer Reviews...They Work!As part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct peer reviews. Our staff is given the full marketing plan at the begining of the year so they know which of these accountability tasks will happen each month, but they don’t know when in that month it could happen. You gotta keep them on their toes, but be fair about it too. Having an accountability task each month keeps us on our toes as a business as well. It forces us to review important processes at least once a year….if not more often than that.

TD HanddrawnArrows4 300x285 Peer Reviews...They Work!

 

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In June we will be conducting Peer Reviews as our accountability task.  Here is the peer review process. Go ahead…give it a try at your facility!

  • Watch and evaluate group session, private training session or partake in spa therapy appointment as listed below utilizing the provided evaluation forms
  • Choose a time slot to evaluate based on your schedule availability, your desire to learn/evaluate a certain program/session and/or the individual’s desire to have a certain program/session be evaluated
  • Meet with the individual you are evaluating for 30 minutes after session and review your thoughts/successes/suggestions
  • You don’t have to tell your person when you will be evaluating – we should all always be ready to be evaluated icon smile Peer Reviews...They Work!
  • Record on payroll under meeting or inform your direct manager – you’ll be paid meeting wage for this evaluation
  • Please make a copy of the evaluation form, give one to the person you are evaluating and submit the other to your direct manager
  • Goal date for completion is ________ for all these evaluations

Yours in health, fitness & business,
Sherri McMillan

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Peer Reviews...They Work!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

      

Productivity Sweet Spot!

Team2012 300x168 Productivity Sweet Spot!I have blogged about the importance of using productivity goals with trainers. Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more.

Here is a recent email that our Personal Training Manager sent out to our trainer team….it is a good reminder for all trainers out there and I wanted to share it with you!

 

TD HanddrawnArrows4 300x285 Productivity Sweet Spot!Don’t forget to sign up to receive my blog posts in your inbox! Right up here…

 

 

“Anyone consistently under 80% productivity….remember that you can’t just hang out and expect that your schedule will just fill up.  Just like anything else in life… you get what you put into it. Here are some things that you can do to increase productivity:

  • Look at your schedule the first day of the week and notice if there are any open time slots. If there are send emails to clients that might be going on vacation or are needing a little kick in the bootie and let them know you have some open spots. 
  • Let you current clients know that you have some open time slots in your schedule and ask if they know of anyone that might be interested in training with you. Let them know about our referral incentive program. (Spring into Fitness flier is posted!… give them one.)
  • Call any leads that you need to follow up with and try to get them into your schedule.
  • Take other trainers classes if you have time, it is a great opportunity to get some new ideas for your classes and to get know clients that you don’t see very often.
  • External Marketing. We have a bunch of events coming up this spring and summer which will present opportunites to make connections with people that you normally would not come into contact with. Be willing to jump on these events when that come up.

It takes everyone on the team pulling their own weight to hit our department & company goals. When we are hitting those goals that means we are thriving as a company and that is good for everyone!”

Keeping up with marketing is ESSENTIAL for success as a personal trainer. Make sure you are using your “down” time effectively!

Yours in health, fitness & business,
Sherri McMillan

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Productivity Sweet Spot!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

      

Free Advertising Strategies for Fitness Pros

marketing strat Free Advertising Strategies for Fitness ProsI just wrote an article for PTontheNet and I really wanted to share all of this great info with you!

It is all about the 3 main ways Fit Pros can get free advertising!

“As you know, here in the fitness industry, we have LOTS of extra revenue to spend on advertising and we are probably paying big bucks for ads on TV and radio right? Ha! Just kidding. We wish that were the case, but the truth is most fitness businesses have an extremely low marketing and advertising budget. That doesn’t mean fitness businesses can’t still get really great advertising. It’s true! There are great marketing initiatives that work and can even be free! The catch? You will have to work for it!

Learning Objectives:

  1. Learn how to gather leads for press releases, what to say in press releases and how often to send them.
  2. Understand why hosting free educational seminars is a win/win/win for you, your clients and your bottom line and learn which educational seminars bring in the biggest crowds.
  3. Grasp why hosting racing events can be worth it when it comes to free advertising and introducing tons of people to your facility.

My 3 favorite and most successful ways to get free advertising are: 

  • Press Releases
  • Hosting Free Seminars
  • Hosting Events

Let’s start with Press Releases

So many fitness professionals ask me “how do I write and send out press releases that will catch someone’s eye?” Here’s how….

Create a list of key local media contacts in your area including print, radio and TV. You can do this by going to the website of these local media forums and finding the “contact us” section. Use an excel document to record the name, title and email address of the contacts you find. You want to look for….”

READ THE REST OF Free Advertising Strategies for Fitness Pros!

 

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Also, join the FREE Webinar I am giving TOMORROW through PTontheNet!

Listen live to learn how I teach trainers how to
Overcome Their Fear of Selling FOR GOOD!

11am Mountain time. Email nikolas.g@fitpro.com to register!

 

Yours in Health, Fitness & Business,
Sherri McMillan

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Free Advertising Strategies for Fitness ProsHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

      

Get Busy Clients to Commit To Fitness!

pushupplanka1 300x252 Get Busy Clients to Commit To Fitness!I am sure that you hear “I am just too busy to exercise” from your clients just like we do. It seems that most people in our society report they are busier than ever and are having a difficult time managing work, family, social, fitness and more. In fact, a self-reported lack of time is the number one reason someone won’t start or will stop an exercise program. There just doesn’t seem to be enough time in a day to get everything done!  Fortunately, there are ways to help really busy people commit to their health and fitness so they can look and feel their best. It is part of YOUR job to get busy clients to commit to fitness and to your  services!

Here is what you can tell them!…..

Regardless of how busy you are, anyone can make that commitment to their health and fitness.  If you need convincing remember this…make the time for exercise now, or you will be forced to make the time for illness later!  And your health is your number one asset so no excuses! Here are some quick and easy tips for fitting exercise into your life when you are super busy:

TD HanddrawnArrows41 300x285 Get Busy Clients to Commit To Fitness!

 

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Move Your Body:trans Get Busy Clients to Commit To Fitness!

Focus on increasing your overall activity more throughout the day.  If we all just took the stairs more than the elevator, parked further from our destination and walked to do errands, we wouldn’t have to spend hours in the gym!

Avoid Distractions:

If you want to maximize your workouts, put away the books, magazines and distractions while working out so you can focus on what you’re doing and get in and out of the gym more quickly.

Go For Intensity: 

When you don’t have a ton of time, replace long duration and easy intensity cardio with short and hard interval training.  You can accomplish the same workload in a shorter period of time.

Use Your Whole Body: 

When you’re strapped for time, start combining muscle conditioning movements.  For example, instead of doing one set of squats and then one set of overhead shoulder presses, try doing a squat with an overhead shoulder press.  Or instead of a separate set of lunges and bicep curls, do them at the same time.  You’ll save a ton of time.

Less Rest: 

Sequence your exercises so you don’t need any rest periods.  So for example, instead of doing 3 sets of bench press with a minute rest in between, try doing your core training in between your Bench Press sets.  Or perform lower body and upper body exercises back to back with no rest in between.

Less Reps:

Instead of doing high-endurance muscle conditioning, which takes longer, increase your weight load and keep your repetitions between 8 and 12.

Have a Plan:

One of the biggest time-wasters is not really knowing exactly what you’re going to do so you find yourself just wandering through the gym seeing which equipment is available.  If you want to be efficient and effective, know exactly what you’re going to do and stay focused.  That’s why personal training is so popular – you don’t have to worry about anything.  Just show up and the workouts are ready to go.

Manage Your Chit-Chat: 

It’s good to have friends to workout with because it helps with adherence.  But if you notice half of your time is spent gossiping, you’ll get a lot more done in a shorter period of time if you keep the conversations short.

Early Morning Workouts:

Really busy people have a much better time adhering to a workout program if they do it first thing in the morning – before other responsibilities get in the way!

Quality Time With Others:

Schedule workouts and active adventures with friends and family so you can get in your workout while spending quality time with your loved ones – it’s positive multi-tasking!

Too busy is not an excuse!  Exercise will actually give you more energy so you can be more productive.  Instead of exercise taking up too much time, it will actually give you more time and energy.  And we could all use a little of both!

Yours in Health, Fitness & Business,
Sherri McMillan

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Get Busy Clients to Commit To Fitness!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

      

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