How We Generate $20k In Revenue Every Spring and more...


How We Generate $20k In Revenue Every Spring

If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let you all know how we run this program in a way that helps our clients, our trainers and our bottom line!

Spring MOC 199x300 How We Generate $20k In Revenue Every SpringYou can read through what we tell our clients about the Spring Makeover Challenge HERE, but here are the basic details:

Program Launch: Wednesday April 23rd from 7:00-9:00 pm

How does the challenge work?
Everyone will be assigned to a trainer’s group Vancouver and the groups will compete against each other throughout the challenge. You can either be randomly assigned to a trainer’s group or request a certain trainer. You can do this challenge on your own, by working with a trainer privately or by participating in our Group Training classes. You can make this challenge as self-motivated as you like or you can utilize our services to help you through the process and maximize your results. We encourage you to come to the studio at least once per week to weigh-in, check your progress, and adjust your behaviors accordingly. Many benefit from daily or every-other-day weigh-ins during this type of weight-loss challenge. We encourage you to book these weigh-ins into your dayplanner so you always remember and so we can record and monitor your progress. If you have any questions or concerns or just need a motivational boost, you will contact your team trainer. 

You will attend our program launch on Wednesday April 23rd NW Personal Training. At the program launch you will be weighed in and provided with exercise and nutrition guidelines to help you transform your body! Note: If for whatever reason you cannot make it to the program launch, you must be weighed in between April 28th-June 3rd unless otherwise arranged.

The final weigh-in will occur between June 2nd – June 7th unless otherwise arranged. All results must be in by June 3rd at the very latest with no exceptions in order to calculate results.

The team with the greatest percentage weight lost will be deemed the winning team (although everyone is a winner in our books!). Bragging rights go to the Personal Trainer with the winning team! 

Summer Solstice Celebration: On Saturday June 21st, the winning team will be announced at our Summer Solstice Celebration at our Vancouver Training studio at approximately 8:00pm. We challenge you to complete the Amazing Scavenger Race and help raise money for our local Clark County Food Bank and all of their amazing programs. Afterwards, you will receive your finisher’s gift, enjoy some refreshments and a live band and celebrate your accomplishment.

You can also, read through this past blog post on how we run our Weight Loss Program for more info.

In the end, the idea is to create a program that will motivate and challenge your clients (and non-clients) to reach their health and fitness goals, create a little healthy competition between trainers (which also can increase their sales by the way…), have an exciting program to promote on your social media, emails and in press releases and create a bunch of extra revenue for your business!

One of the reasons our Spring Makeover Challenge is so successful is because we offer and use the Fitness Results Manual as the main resource for participants. This is a 100 page resource tool that walks participants through the importance of cardio, strength training, nutrition and more. There is a 6 week plan that both trainers and the participants follow to ensure they are reviewing all the material. This is a resource tool we use for this Spring Makeover Challenge, we give it to new clients, use it for corporate wellness programs and so much more! You can learn more from this quick video I shot where I review the Fitness Results Manual:

Click here to view the embedded video.

We actually sell this resource to fitness professionals so that you can use it in your own business. Change our name to your name and our logo to your logo and run with it! During the month of April you will get an automatic $100 off Fitness Results Manual! You have the information you need to run a super successful makeover challenge and now the resource tool you need can be yours too!. Don’t hesitate. 

Yours in health, fitness & business,
Sherri McMillan

PS. Check out this article that I wrote for PTontheNet on marketing ideas you could start in 2014!

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Click here to view the embedded video.

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Win 1024x768 300x225 How We Generate $20k In Revenue Every Spring

Want to win a FREE license to the Business of Personal Training System? Check out this fundraiser/contest that we are running right now. We have NEVER DONE THIS BEFORE! Win the Business of Personal Training System and 1 Year FREE to our PT Profits Mastermind Group. That is a $3000 value. Go HERE to learn more!

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue. Don’t miss it!

facebook like buton1 1024x952 How We Generate $20k In Revenue Every Spring

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

      

Fill Your Schedule – Encourage Monthly Clients

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on why it is so important?

Give it a try…..

“We all know that muscle conditioning is an essential part of staying fit, but which muscle conditioning exercises should YOU specifically be doing?

There are literally hundreds of different exercises and thousands of variations you could perform to get the results you are looking for.  So how do you know which ones are right for you?  Here are a few guidelines to follow when designing your resistance training program.

Start with basic exercisestrans Fill Your Schedule   Encourage Monthly Clients

When you are starting a resistance training program, it is necessary to progress from exercises that require the least amount of skill, coordination, balance, and overall fitness to exercises that maximally challenge these skills.  This means that in the beginning, very basic exercises will do the trick.  As you improve and master the technique of these exercises, then you should advance the program by incorporating more challenging exercises. 

Benchpressa 300x246 Fill Your Schedule   Encourage Monthly Clients

For example, when performing a chest press, you may start on a machine that has a back support so that all you have to think about is just pushing the bar.  As you master this skill and your muscle conditioning improves, then you can try performing the exercise on your back with hand-weights instead.  Now, you have to think about balancing the hand-weights which adds a new

stabilityballbenchpressb21 300x228 Fill Your Schedule   Encourage Monthly Clientsdimension to the movement.  Once you have mastered this skill with good technique, you can then progress to performing the exercise laying over an exercise ball instead of on a bench.  Now, not only do you have to think about the hand-weights, you also have to consider that you are now lying on a moveable object which will add a further challenge to the exercise.  You can follow this type of progression for any exercise.  Every 4-8 weeks try to add a new challenge to any exercise that you are performing.  But it is always important that you follow the appropriate gradual progression.  You definitely do not want to attempt more challenging exercises without having first developed the basic foundation for the skill.

Change your program regularly. 

The only perfect resistance program is one that changes. 

A program that we design today, may be perfect today, but in about 4-8 weeks, it will no longer be as effective. We know that the body needs to be challenged in order to progress.  A plateau will occur once the body adapts to any program.  If continued results are desired, the program will need to be changed every 4-8 weeks in order to constantly challenge the body and force it to respond in a positive fashion.  You can change your program in a variety of different ways.  You can change the resistance you lift, the exercises you perform, the order in which you perform the exercises, the number of sets or reps you lift, the amount of recovery time you take between exercises, the number of days you workout each week etc.

There are so many different types of exercises and variables that you can manipulate that this is where an investment in a personal trainer may save you a lot of time.  It is not necessary for you to spend a fortune on consulting with their expertise.  Even just one or two sessions every one to two months so they can design a program that you follow on your own will go a long way in maximizing your workout time and provide the changes required for you to see continued results.  IDEA, the International Health and Fitness Source, released a statistic at one of their International conferences.  It stated that only 25 percent of people working out in a gym are getting the results they want.  But out of the 25 percent of people getting results, 90 percent of them are working with a personal trainer.  So, it is quite clear that having a personal coach to look after your progress and update your program regularly is an investment in your health worth making!

Incorporate Staple Movements: 

There are some movements that I would consider most beneficial for most people.  I would want to include squats, lunges, bridging, pulls/rows, presses, and core training movements like planks, back extensions, v-sits etc.

Many physiologists believe that Strength Training is the true fountain of youth. So invest 2-3 workouts per week to challenge your muscles and you will see improvements to your muscle strength and endurance, body toning, bone density, metabolism, posture and more!”

Yours in health, fitness & business,
Sherri McMillan

PS. Check out this article that I wrote for PTontheNet on marketing ideas you could start in 2014!

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Click here to view the embedded video.

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Win 1024x768 300x225 Fill Your Schedule   Encourage Monthly Clients

Want to win a FREE license to the Business of Personal Training System? Check out this fundraiser/contest that we are running right now. We have NEVER DONE THIS BEFORE! Win the Business of Personal Training System and 1 Year FREE to our PT Profits Mastermind Group. That is a $3000 value. Go HERE to learn more!

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue. Don’t miss it!

facebook like buton1 1024x952 Fill Your Schedule   Encourage Monthly Clients

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

 

      

Mix It Up For Clients & Get Serious Attention!

In today’s world of fast paced life, social media and 100 ways to distract your clients and potential clients….it is essential that you are always thinking about how to mix up what you do for your clients and to find ways to get serious attention.

Well, that is just what I did on Monday and it was a BLAST!  Did you hear my announcement that Richard Simmons was coming to help teach our 5:30am class on Monday? I made a BIG stink about it on our social media sites, through our enewsletter and with our clients. I told everyone to come to the studio on Monday morning to see Richard Simmons.

Here is what happened:

Richard Simmons Video 278x300 Mix It Up For Clients & Get Serious Attention!

APRIL FOOLS! Yep, I pulled it off. Got a whole bunch of clients and people in the community excited about this and got them into our 5:30am class and then our veteran trainer Rob Cloke did this amazing impression of Richard Simmons. This April Fools prank was has been the buzz of Facebook and talk around the community and definitely within all the people’s worlds who were there and got punked! What a great way to have fun with clients and get some serious attention?!

You can do the same thing with various other days and holidays throughout the year. Mix things up for your clients and your community on Halloween with a “Learn the Thriller Dance” like we do.

Click here to view the embedded video.

Or host a special racing event on Valentines Day like we did this year. You can have fun green foods and drinks before your group sessions on St. Patricks Day or run specials for just the women in May for Mother’s day and a special for men in June for Father’s day.  Make sure to plan ahead and use the special days of the year to keep things fresh for your clients and create excitement for your business. It gives you something to talk about, send out in emails and send out press releases about!

Yours in health, fitness & business,
Sherri McMillan

PS. Check out this article that I wrote for PTontheNet on marketing ideas you could start in 2014!

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Click here to view the embedded video.

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Win 1024x768 300x225 Mix It Up For Clients & Get Serious Attention!

Want to win a FREE license to the Business of Personal Training System? Check out this fundraiser/contest that we are running right now. We have NEVER DONE THIS BEFORE! Win the Business of Personal Training System and 1 Year FREE to our PT Profits Mastermind Group. That is a $3000 value. Go HERE to learn more!

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue. Don’t miss it!

facebook like buton1 1024x952 Mix It Up For Clients & Get Serious Attention!

 

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

      

Explaining Aerobic & Anaerobic To Your Clients

I am sure many of you have come up against clients who question why they need to do cardio exercise. Of course you know the importance of combining aerobic and anaerobic cardio, strength training, stretching and other forms of exercise…but your clients may not. I always like to give my clients the facts about their fitness and do it in a way that is easy to understand and suggest doable ways to accomplish what I am suggesting.

Here is a great way to help your clients understand the difference between aerobic and anaerobic exercise and to show then why both are important in reaching goals.

I start by telling clients that every good cardio program should include aerobic and anaerobic exercise with some variable impact and agility training.

IMGL6304 300x200 Explaining Aerobic & Anaerobic To Your ClientsAerobic Exercise:

Aerobic exercise is easy to explain.  It involves going out for a walk, jog, cycle, swim, hike, x-country ski, indoor cardio equipment or taking a fitness class.  It includes exercise that is within your comfort zone and at an intensity that you could hold for 20 minutes plus.  This type of exercise will condition your heart and achieve numerous health benefits.

Anaerobic Exercise:

Anaerobic exercise is a more challenging form of exercise.  It involves the same activities as above but at a much harder intensity.  For example, it would involve going for a jog and then for 30 seconds picking up the pace and sprinting. trans Explaining Aerobic & Anaerobic To Your ClientsThen you would return back to an easier intensity at the end of the sprint.  You could do this at regular intervals during a running, cycling, swimming or walking workout.  This kind of workout will really help you get fit fast.  It raises what is called your “anaerobic threshold”.  This threshold point is the feeling you’ll experience during an activity session when you’re pushing hard, perhaps a bit too hard, and you start to breathe really heavy and your heart is pounding fast and if you hold it for too long, you might start to feel nauseous and dizzy.  This is one of the side effects of high PH levels in the blood or lactic acid – a toxic by-product of high intensity exercise when you are first getting started.  Well, when you perform anaerobic intervals as listed above, you only hold this pace for 30 seconds-2 minutes and just before you’re about to start experiencing some of those nasty side effects of high intensity exercise, you drop the pace again and allow your body to recover.  By doing these brief, high-intensity intervals your body starts to get used to the intensity and is better able to handle the lactic acid, flush it out of the tissues and actually use the lactic acid for energy.  So by doing these anaerobic intervals, you will get fit fast and you’ll start to notice that intensities that used to get you huffing and puffing aren’t that challenging anymore.  This form of interval conditioning will also expend more calories per minute and help you achieve any fat loss goals you may have.

Just a note - Wait a few months before graduating to high-intensity exercise if you are a beginner. Of course, the faster you walk, step, dance, cycle or run, the more calories you use per minute.  However, if you have been sedentary, high-intensity exercise compromises the ability to sustain exercise for a long time.  For that reason, lower-intensity exercise is more effective in the initial stages of training and is a prerequisite to higher calorie burning, higher intensity exercise.  In fact, you will experience great results by just getting started on a program. You do not want to start your program by dreading each exercise session because you know it is going to hurt.  That will make it difficult to stay motivated.  Three easy walks a week on an ongoing basis is far better than one hard run every once in a while.  Remember….

….consistency is the key to getting results.

You are going to eventually want to intensify your program and make a good effort at each workout but you are going to want to progress to this level slowly.

In the beginning, start by just incorporating 2 months of easy training with a slow, gradual progression of volume.  Do not worry about intensity – just work on increasing the amount of time you spend exercising. You may, for example, initially, structure only 2 cardio sessions per week for 1-2 months and then progress from there incorporating another day/week until you reach the ACSM recommendations.

Variable Impact:

Variable Impact refers to exposing your body to a bit of impact here and there and is important because in order to maintain muscle mass and bone density, you need a little bit of stress onto the bone.  You may have heard many people complain that high-impact exercise really bothers their joints, specifically their back, knees or feet.  And for a lot of people, high impact activity may not be the activity of choice, however, in your program you will want to ensure that you do expose your muscles and bones to a bit of impact.  So for example, if you’re a swimmer, since your body weight is supported by the water, you’re going to want to compliment this with an activity like walking.  Swimming is a great activity but recent studies have shown that it is not as beneficial for bone density as medium-impact (walking) or high-impact activities (volleyball).  Even though swimming is better than no exercise, it should be augmented with strength training or a type of activity that will provide a bit more impact ie. walking, stair climbing, hiking, fitness classes etc.  Or if you’d like to try jogging, stick to a walk/run program where you may start with walking for 4 minutes and running for only 1 minute at a time.  This will be sufficient to provide the positive results we’re looking for.

Agility Training:

And finally, try to incorporate agility training into your workouts.  As we get older, we know that our fast twitch muscle fibers atrophy which is why someone who is older moves so slowly.  In order to slow this rate of decline down, a program that includes agility training or moving your body through space quickly is important.  This will keep your mobile and agile as you age.  You know what they say “Use it or lose it!

So go ahead and share this info with your clients!

Yours in health, fitness & business,
Sherri McMillan

PS. Check out this article that I wrote for PTontheNet on marketing ideas you could start in 2014!

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Click here to view the embedded video.

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Win 1024x768 300x225 Explaining Aerobic & Anaerobic To Your Clients

Want to win a FREE license to the Business of Personal Training System? Check out this fundraiser/contest that we are running right now. We have NEVER DONE THIS BEFORE! Win the Business of Personal Training System and 1 Year FREE to our PT Profits Mastermind Group. That is a $3000 value. Go HERE to learn more!

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue. Don’t miss it!

facebook like buton1 1024x952 Explaining Aerobic & Anaerobic To Your Clients

 

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

      

Opportunities To Improve Your Fitness Business!

OK fit pros. We have so many really cool things going on in our Fitness Education Department right now that I just HAD to share them all with you in this week’s blog post.

I want to make sure all of our fit pro followers know about the inexpensive and really cool opportunities we are offering to help fit pros….just like you….improve their fitness businesses!

BOPTbooklets Opportunities To Improve Your Fitness Business!Fundraiser for Children’s Center

I am have been working my tail off to raise money for a very good cause and came up with a way that my fit pro friends (like you) could help this cause, help yourself and your business. It is a win for everyone!

  • Here is what you could WIN!!:
  • Here is what you automatically get for donating:
    • 2 month membership to our Mastermind Group
    • Spend a day at our World Class facility shadowing our staff and learn how we generate $1 Million in sales per year.
  • Go to HERE to learn more and to donate $100 to Children’s Center for your entry to WIN!
  • ONLY 100 entries allowed!

Win a FREE entry to one of our racing events AND generate extra revenue!

I have always thought that helping clients get to the finish line of an event is such a powerful motivator and hosting a training program to help them get there is great for your clients and for your business. Because of that…I wanted to offer this opportunity to you.

  • All you have to do:
    • Host a training program to help clients prepare for one of our events and inspire at least 5 of them to register for the event.
  • What YOU get:
    • A FREE registration to that event
  • Again…a WIN for everyone!
  • Go HERE to learn more

This Business of Personal Training blog is dedicated to helping you improve your fitness business and these two opportunities will help you do just that!  They are a win for you, your business and your clients!

Yours in health, fitness & business,
Sherri McMillan

PS. Check out this article that I wrote for PTontheNet on marketing ideas you could start in 2014!

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Click here to view the embedded video.

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Opportunities To Improve Your Fitness Business!

 

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

      

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