We all know that we must remain diligent in our efforts to continually get more clients. But knowing and doing are two different things. It is easy to push things like handing out free passes and asking for referrals to the back of your “to do” list. Why do we do that and why do we think it is OK? Tasks that aren’t “due” immediately and that might be a little more difficult to complete many times end up on the back burner. It is imperative that you don’t put off your efforts to get more clients!
You should have something (or multiple things) involving actively seeking out new clients (or bringing back old clients) scheduled in your marketing plan for each month of the year.
Then you need to have someone to implement these actions…like a personal training director.
Don’t forget to sign up to automatically receive by latest blog posts. Right here!
Our personal training director just sent an email out to our team reminding them to hand out free passes and to ask for referrals. Here is her email with more info on how that works:
“You will find 10 trial gift certificate passes in your boxes to hand out to clients to give to family/friends. Please get them distributed by the end of the month so we can inspire as many people as possible to try us out in September!
Also, Justin will be putting a call list in your box. Please go through and call people that have been out and try to fill those holes in your schedule.
ALSO:) When you are going through your call list and come across some people that you think might be a good fit for Molly, please highlight their names/info and pass them along to Molly. I am sure she would be more than happy to start getting some people into her schedule!!
Thanks for your time on this and your help with filling Molly’s schedule!!”
So stay diligent! Continue to do what you can to recruit new clients and get old clients back in to your facility. The moment you let up on these important tasks is the moment you will see sales decline.
Yours in health, fitness & business,
Hey did you know that I wrote the ONLY complete training business system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.
DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know will work.
One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many registrations and one answer ways “our clients don’t want to pay for that program when I could do it for free?”….
So the question is “Why Should I Pay For That when I can do it by myself for free?”
Well, that question does come up….why would I pay for a program when I can do it for free. That question can hold validity for anything that we offer to our clients in the fitness industry right? Everything that we do can be done for free.
Why pay for a trainer when you can workout for free?
Why pay for a hike when you can do it for free?
Why pay for a running club when you can run for free?
Why pay extra for a class when you can get it for no extra cost with your local gym membership for $30/month?
Don’t forget to sign up to automatically receive my latest blog posts in your inbox…..right up here!
We have to be different
We have to be better
We have to offer more than just the workout
We have to offer education
We have to offer safety
We have to offer guidance
We have to be coaches
We have to hold experience
We need to hold clients accountable
We need to be a motivatorWe have to foster the development of friendships and a community
If we offer something people can’t get anywhere else, they won’t go anywhere else!!
Remember…..that your clients are paying for a service that they CAN’T get by themselves so provide all of these “whys” and they will never question why they come to you when they could workout on their own for free!
Yours in Health, Fitness & Business,
It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….
…..you can get creative and find ways to fill those slower times that will both help you and your clients.
The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).
Don’t forget to sign up to automatically receive my latest blogs in your inbox……right up here!
These are small groups that are focused on specific goals. Our Team Training groups have a maximum of 4 clients. The small group setting gives clients the attention they need and want but they get to split the cost with other clients. Team Training can be a great supplement for a personal training client that wants more time with a personal trainer, but can’t pay for another one on one session each week. Team Training is also great for group training clients that would like to get a little more attention from a personal trainer, but don’t want to move to one on one sessions quite yet!
Finally, we schedule these Team Training times during times when it tends to be difficult to fill our schedule.
It really is a win/win for everyone!
Here is a sample of the many 10 Week Team Training Options that will be starting up on Aug 17th!
7:00am PIT Workouts Galore – Advanced – Lacy You can expect Intervals, STAIRS, & High Intensity workouts every week to take your fitness to the NEXT LEVEL!
8:00am Balance, Strength & Agility – All Levels – Marijka This series will focus on challenging your mind, strength & stability. Once technique and strength are mastered you will then progress to explosive movements. This is a perfect opportunity to get condition in a smaller setting & to be held accountable to your goals!
11:00am TRX – All Levels – Molly Born in the Navy SEALs, Suspension Training bodyweight exercise develops strength, balance, flexibility and core stability simultaneously. It requires the use of the TRX Suspension Trainer, a highly portable performance training tool that leverages gravity and the user’s body weight to complete hundreds of exercises.
3:00pm PIT Workouts Galore – Advanced – Lacy You can expect Intervals, STAIRS, & High Intensity workouts every week to take your fitness to the NEXT LEVEL!
8:00am YogaFIT for Runners All Levels – Derrick- In addition to making you a stronger, more stable runner, this yoga class will increase your running-specific mobility, relax all your running muscles and enhance your recovery. This yoga class is perfect for runners of all levels, including post- rehab runners. Come get a great mind/body workout and be a better runner.
Yours in Health, Fitness & Business,
We are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple thing! Send your clients (active & inactive) a Happy Birthday wish via email!
We use Mindbody Online and are able to set up the following email to automatically go out to our clients about 3 weeks before their birthday. Here is the email that is automatically sent:
“Happy Birthday from Northwest Personal Training – Vancouver!
Did you know that on your Birthday, Disney lets you attend any of their parks for free? It’s like on your Birthday, you get a free drink at the local bar or a free desert at your favorite restaurant. Well, we’ve got the best Birthday offer ever!
Workout with us on your Birthday and you get a 30 minute session FREE!
So give us a call right now and let us be part of your very special day. Plus if you do this, we’re giving you the permission to enjoy a guilt-free piece of Birthday cake – just don’t go overboard!
Thank you for letting us take care of your health and fitness goals and helping to ensure you get stronger, healthier and younger looking every year!”
Don’t forget to sign up to automatically receive my latest blog posts right to your inbox……..right up here!
You can see that for both active and inactive clients how this would be a great deal! Everyone is happy when they receive a notice like this. This also helps you! It is an automatic way to keep in touch with inactive clients at least once a year (you/your trainers should be reaching out to them more than once a year though :)). The hope is that it will inspire someone to get a little extra exercise on their birthday, treat clients to a free 30 min session and maybe spark an inactive client to start coming back to work with you on a regular bases.
This is a win/win for everyone….go ahead take the time to set it up. You won’t be sorry!
Yours in Health, Fitness & Business,
It is common for group exercise numbers to be low during the summer months. This leaves more weight on the shoulders of group exercise instructors/personal trainers to hold our clients accountable to their fitness regimen. Remember….keeping your clients accountable for their exercise is YOUR JOB! Make sure you nudge clients if they are missing their workouts this summer!
One of our personal trainers (Trevor Thomas) sent out the following email to his clients that didn’t show up for his early morning group exercise class this week! Feel free to take ideas from this email and remind your “missing” group clients that you are watching out for them!
Don’t forget to sign up to automatically receive a message when I post a new blog…..right up here!
“Good morning 6:30am Crew!
The sleep button must have gotten the best of you this morning! That or Leah continues to drop the hammer on Wednesdays… We missed you in Games and Drills this morning.
Your homework – 30 minutes of cardio and watch this VIDEO.
In this video, you will learn how to improve endothelial health. Endothelium is the inner lining of your arteries, meant to remain elastic in nature so that your heart doesn’t have to work so hard pumping blood and nutrients to where it needs to go. Think about breathing through a coffee straw vs. a big gulp straw (not that you should be drinking BIG GULPS!). As your heart beats, systolic pressure, your arteries should expand allowing blood to flow freely. Without this elasticity, your heart has to pump through the hard coffee straw. Add turmeric to your diets and keep exercising!”
Keep those clients accountable and moving! Keep your job!
Yours in health, fitness & business,