Personal Trainers – Keep a Full Schedule and Build Referrals and more...


Personal Trainers – Keep a Full Schedule and Build Referrals

referrals 300x300 Personal Trainers   Keep a Full Schedule and Build ReferralsKeeping a full personal training schedule requires an entrepreneurial mentality. It requires leadership from the personal training director and a reason for personal trainers to take full ownership of their schedules. Our trainers’ revenue goals are based on an 80 percent capacity schedule—that is, 80 percent of their shifts should be spent with paid training clients. If a team member reaches this goal, they receive a monthly bonus.

Want to learn more about this process and more tips on how to keep a full schedule and build referrals? Here here for the FULL ARTICLE that was published by Club Industry!

Yours in health, fitness & business,
Sherri McMillan 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Personal Trainers   Keep a Full Schedule and Build ReferralsHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

facebook like buton1 1024x952 Personal Trainers   Keep a Full Schedule and Build Referrals

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

TD HanddrawnArrows4 300x285 Personal Trainers   Keep a Full Schedule and Build Referrals

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

      

Don’t Let Your Clients “Give Up On Fitness” This Month!

Sherri Santa 165x300 Dont Let Your Clients Give Up On Fitness This Month!We are just 1 month away from the biggest selling season in our industry, but that doesn’t mean that December can’t be a great selling month too! It is super easy for your clients to “give up” on their fitness during this crazy time of year. Don’t let them do it! Let them know that at least keeping up with some of their exercise is way better than doing none at all. Send them these tips on staying active. They will thank-you for it icon smile Dont Let Your Clients Give Up On Fitness This Month!

Reduce your frequency and time:

  • If your program usually calls for 5 workouts a week, reduce it to 2 or 3 good, solid workouts during the busy weeks ahead.  If you normally perform an hour workout, reduce it to a 30-minute hard effort.  If you normally do 3 sets of each weight lifting exercise, reduce it to one good set.  Studies show that if you just do 1-2 hard workouts a week during a busy season, you can maintain your current fitness level for a number of weeks. So instead of doing nothing, do something but do it good!

Workout at home:trans Dont Let Your Clients Give Up On Fitness This Month!

  • Save driving, parking and ‘waiting for equipment’ time at the gym by exercising at home when you just don’t have the time to get to the gym.  Go for a walk or run around the neighborhood.  Pop in an exercise DVD.  Perform a set of chair squats, staircase step-ups, pushups, tricep chair dips and crunches.  You can give yourself an amazing, time-efficient workout right from the privacy of your own home using no equipment whatsoever!

Exercise in the morning:

  • If you wait to do your workout later in the day, it’s more likely that an errand will surface that needs to get done.  Your workout will be put on the back burner and you’ll most likely skip it all together.  Instead, set your alarm a half hour earlier and invest this time in yourself.

Move more:

  • When you can’t commit to your normal exercise routine, continue expending calories by ‘exercising’ when you’re not really exercising.  Take the stairs instead of the escalators at the mall.  Park at the edge of the parking lot.  Walk to perform a number of your errands.  All these extra calories add up meaning you’ll be less likely to put on the additional 8-10 holiday pounds that most people experience.

Active quality time:

  • You’ve got family visiting, kids are home from school…how in the world are you going to fit in your workouts?  Schedule a family snowshoe trip on Mount St. Helens, a tobogganing outing at Government Camp, a ski day at Timberline, a walk along the Columbian, a hike through Forest Park…there are so many active adventures awaiting you here in the Northwest.  Take advantage of the mild winters and get outside and enjoy!

Yours in health, fitness & business,
Sherri McMillan 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Dont Let Your Clients Give Up On Fitness This Month!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Dont Let Your Clients Give Up On Fitness This Month!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

      

Thanks For YOUR Hard Work!

Happy Thanksgiving to all of the US fitness professionals!

Thanksgiving Thank You 300x156 Thanks For YOUR Hard Work!Of course today I am thinking of all the things I am thankful for….my family, friends, co-workers and the fact that I get to work (everyday) in an industry that I love. It is because of all of you that our industry has become what it is and will continue to grow! It is because of fitness professionals like you that we are helping people all over the US and the world live healthier lives. I feel grateful to say that I work along side all of you in this endeavor.

So on this day of thanks I simply want to say THANKS for all of your hard work, energy and passion you put into your profession. We live in a better world because of it.

Enjoy this day with your friends, family and loved ones.

Yours in health, fitness & business,
Sherri McMillan 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Thanks For YOUR Hard Work!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Thanks For YOUR Hard Work!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

      

Summary of Success & Giving

The Go Giver 198x300 Summary of Success & Giving“The Go Giver” is a quick easy read that follows a young, ambitious sales associate trying to reach success in this career.  He’s working hard but not getting anywhere when a colleague provides him the name of a consultant who could provide him the insight he needs to excel.

In this parable, we are introduced to the 5 Laws of Stratospheric Success.

#1. The Law of Value:

Your true worth is determined by how much more you give in value than you take in payment.  It can be easy to accomplish this in the fitness industry when we are literally changing people’s lives.  You can’t put a price on that!  But most people are paying us for a workout so if you can figure out how to exceed that expectation, then you stand out from all your competition.  So what extras can you offer? It can be as simple as really getting to know your clients, their interests, their family and asking them about it. You could research health and fitness topics of interest to them and forward to them. You could give them a free birthday session. Foster the development of friendships. Host parties and group events so clients and staff get to know each other.  Create a culture through social media. Take care of your team so they take care of your clients. If you create an experience that people can’t get anywhere else, they won’t go anywhere else!

#2. The Law of Compensation:

Your income is determined by how many people you serve and how well you serve them. Ask yourself how you can impact more people in the same amount of time.  Can you offer some group training classes, a few training clinics, a running, hiking or Triathlon club?  Can you teach a Free monthly workshop for your community or conduct Lunch n’ Learns at local businesses?  Can you write a health and fitness blog or write a column for your local newspaper or magazine?

#3. The Law of Influence:

Your influence is determined by how abundantly you place other people’s interests first. When having any interaction with a current, past or prospective client, ask yourself first, ‘How can I help?” “What are their needs?”  Even if you don’t believe someone will ever train with you, help them anyway. What goes around, comes around and people will become your walking sales force as word gets around that you are genuinely interested in helping people.

#4. The Law of Authenticity:

The most valuable gift you have to offer is yourself. Whether you are an employee in a club or training studio or a sole proprietor, you are running your own business, even if it’s within another business, and you need to understand that you have to be able to sell yourself.  People have to be willing to pay money to spend a couple hours per week with you so you have to likeable.  You have to have good communication and people skills. You have to be positive and energetic and have a magnetic personality. You have to genuinely care and be true to who you are and what you believe in.  Yes, you are selling fitness, a healthy lifestyle and people looking and feeling great, but you are also selling YOU!

#5. The Law of Receptivity:

The key to effective giving is to stay open to receiving.  This can be a problem in our industry because there can be this general thought that if you really love what you do and are making a difference, you have to settle for making a lower income. It’s common in professions such as teachers, fireman, police officers etc but just because you love what you do, doesn’t mean you can’t make an income that allows you to live the lifestyle that you preach to others…the ability to pay a mortgage, take vacations, send your kids to college. My attorney charges me $350 per hour and I know he doesn’t feel guilty about it.  He believes in his worth and value and in the fitness industry we need to shift our self-belief to see that we play one of the most important roles in our world and can directly, positively impact so many people’s lives and that’s worth a good income.  So believe in your success, believe in your worth, believe in what you have to offer and be open to being wildly successful.

I read this book in just a couple hours but I found myself underlining and highlighting numerous thoughts and nuggets of wisdom. I thought I’d share my Top Thirteen quotes.

  1.  Most people just laugh when they hear that the secret to success is giving.  Then again, most people are nowhere near as successful as they wish they were…The majority of people operate with a mindset that says to the fireplace “First give me some heat, then I’ll throw on some logs”.  Or that says to the bank “Give me interest on my money, then I’ll make a deposit.”  And of course, it just doesn’t work that way.
  2. Most of us have grown up seeing the world as a place of limitation rather than as a place of inexhaustible treasures. A world of competition rather than one of co-creation.
  3. What you focus on is what you get.  You’ve heard that expression, “Go looking for trouble and that’s what you’ll find?’  It’s true and not only about trouble. It’s true about everything.  Go looking for conflict, and you’ll find it.  Go looking for people to take advantage of, and they generally will.  See the world as a dog-eat-dog place, and you’ll always find a bigger dog looking at you as if you’re his next meal.  Go looking for the best in people, and you’ll be amazed at how much talent, ingenuity, empathy and good will you’ll find.
  4. And that’s the Golden Rule of Business, ‘All things being equal, people will do business with and refer business to those people they know, like and trust.’
  5. You give, give, give.  Why?  Because you love to. It’s not a strategy, it’s a way of life. And when you do, then very, very profitable things begin to happen.
  6. All the great fortunes in the world have been created by men and women who had a greater passion for what they were giving – their product, service or idea – than for what they were getting.
  7. No matter what your training, no matter what your skills, not matter what area you’re in, you are your most important commodity. The most valuable gift you have to offer is you.  Reaching any goal you set takes 10% specific knowledge or technical skills – 10% max.  The other 90% is people skills.
  8. As long as you’re trying to be someone else, or putting on some act or behavior someone else taught you, you have no possibility of truly reaching people. The most valuable thing you have to give people is yourself. No matter what you think you’re selling, what you’re really offering is you.
  9. Your compensation is directly proportional to how many lives you touch. 
  10. There are three universal reasons for working. Survive—to meet your basic living needs. Save—to go beyond your basic needs and expand your life. And serve—to make a contribution to the world around you.
  11. If you place the other person’s interests first, your interests will always be taken care of.  Always.  Some people call it enlightened self-interest.  Watch out for what other people need, with the faith that when you do, you’ll get what you need.
  12. There was something else I’d learned over those years, and that was how to be a friend.  How to care. How to make people feel good about themselves. And that, my friends, is something the marketplace wants very much – always has, always will.
  13. All the giving in the world won’t bring success, won’t create the results you want, unless you also make yourself willing and able to receive in like measure. Because if you don’t let yourself receive, you’re refusing the gifts of others—and you shut down the flow.

Although I’m feeling this style of parable writing is getting a little overdone, this book is a very quick read with very solid principles that can’t steer you wrong!

Yours in health, fitness & business,
Sherri McMillan 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Summary of Success & GivingHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Summary of Success & Giving

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

      

Encourage Clients This Winter!

sherri snowboard 300x200 Encourage Clients This Winter!

‘Tis the busy season for most of us in the fitness industry, but sometimes our clients need a little encouragement to keep moving during the cold winter months. Here is what I like to suggest to our clients to keep them moving and coming in to work with our personal trainers this time of year.

In the summer, it’s easier to get outside to cycle, run, walk,or hike but as the weather gets a little colder and the nights a little darker, people spend a lot less time outdoors.  This lack of sunlight often leads to people experiencing Seasonal Affective Disorder (SAD) or the Winter Blues. Fortunately, I, as well as many other fitness enthusiasts, aren’t affected as much as by the winter blues as others are because of many of these tips below.

Gear up:

If you have the right gear, you can still get outdoors when it’s cold and wet without feeling miserable.  Not only will you keep your fitness routine going, but being outdoors even if it’s cloudy and rainy, still exposes you to some levels of daylight, UV Rays and Vitamin D and will help to prevent SAD. So head to REI or your local sporting retailer to get some warm and waterproof clothing.trans Encourage Clients This Winter!

Join a Group: 

Running in the rain, cycling when it’s cold or hiking when you’re clouded in at the top is a lot more fun with others and when you’re involved in great conversations or post-workout festivities (coffee, beer, warm soup…)

Embrace Winter Activities:

Try some of the more popular winter sports.  You may find a love for an activity that you will get you outdoors all winter long and keep you in great shape.  So whether it’s skiing, snowboarding, snow-shoeing, sledding or cross-country skiing, there are many outdoor winter activities that will keep your heart pumping, adrenaline flowing and keep you looking and feeling your best all winter long!

Try the Indoor Version:

You can still keep your routine going strong by trying the Indoor versions of your favorite sport.  If you’re storing your road bike for the winter, now would be a great opportunity to start taking an indoor cycling class (come and try mine for free for a couple weeks so you can check it out).  If you like water sports, you might sign up for an Indoor Rowing program. If you like to run, get on the treadmill.  Or if you like to hike, try out the Stairclimbing machines.

Try Something New:

Since your outdoor activity is decreasing, it’s a great opportunity to try a brand new activity or focus on an area that you’d like to improve on. If you like to dance, try a Zumba class and get a good sweat on.  Sign up for a Rock-climbing course at The Source Rockclimbing gym. The cold and wet season is a perfect time to enroll in a Hot Yoga class. Maybe you’ve always want to try a Ballet Bar workout. Winter is a great time to increase your muscle conditioning workouts and develop your strength and endurance.

Join a Gym or Training Studio:

Being around other like-minded individuals on a mission to stay healthy and fit will help to maintain your energy and commitment to your fitness program. All gyms including our Personal Training studio experience an influx of clients coming back to seek refuge from the colder, wetter NW weather.

Seek the Sun:

In the Northwest, we are treated to random days of sunshine during the fall and winter months so always be sure to get outside on those days even for just 15-20 minutes and soak up some Vitamin D.  Many people also benefit from scheduling a trip to the sun during the rainy months to help get their bodies through this time of year – whether it’s just a weekend trip to California, Vegas or Arizona – or even the sunnier areas of the NW – or maybe a trip to Hawaii or Mexico during Winter or Spring break.

Yours in health, fitness & business,
Sherri McMillan 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Encourage Clients This Winter!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Encourage Clients This Winter!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

      

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