Prepare to Sell: The Personal Trainer’s Checklist and more...


Prepare to Sell: The Personal Trainer’s Checklist

10487204 10152079812461946 5027197056409213767 n 300x245 Prepare to Sell: The Personal Trainers ChecklistThis is the time of year when we are all working hard to help clients and potential new clients make a commitment to their health and fitness and invest in our services. Do you have a way to ensure 80% of the potential new clients walking through your door will stay your clients? Taking a systemized approach toward selling can get you there! We have a tried and true method to running the first session with a prospective new client that works for all personality types and all trainers! It is true!

To learn more read the latest column I wrote for PTontheNet -

Prepare to Sell: The Personal Trainer’s Checklist

Enjoy!

Yours in health, fitness & business,
Sherri McMillan 

Click here to view the embedded video.

Automatically get $100 off the Fitness Results Manual
through the month of January!

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Prepare to Sell: The Personal Trainers ChecklistHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

facebook like buton1 1024x952 Prepare to Sell: The Personal Trainers Checklist

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

TD HanddrawnArrows4 300x285 Prepare to Sell: The Personal Trainers Checklist

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  

 

 

 

      

Time Management For Fit Pros – 3 Min Video!

OK Fit Pros. I know this is one of the busiest times of year for most of us so I thought I would share a quick 3 minute video on how you can better manage your time! Time Management for fit pros is key to helping clients, generating revenues and keeping your sanity!

Click here to view the embedded video.

You can also learn more about the fit pro time management tips I suggest by reading this column I wrote for PTontheNet last year!

The 4 D’s of Time Management

Yours in health, fitness & business,
Sherri McMillan 

Click here to view the embedded video.

Automatically get $100 off the Fitness Results Manual
through the month of January!

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Time Management For Fit Pros   3 Min Video! Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

facebook like buton1 1024x952 Time Management For Fit Pros   3 Min Video!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

TD HanddrawnArrows4 300x285 Time Management For Fit Pros   3 Min Video!

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  

Don’t miss it

      

Is Working Out Making Your Clients Hungrier?!

 Is Working Out Making Your Clients Hungrier?!

Do your clients tell you that they are “starving” after a workout? Mine tell me this all of the time, but I remind them that although a 30 minute workout will burn approximately 300 calories it can take just a few minutes to consume 300 calories.  As you know some clients make the mistake of thinking that since they exercise that gives them free reign to eat whatever they want. Unfortunately that’s not the case. If their goal is to lose weight, they need to practice healthy nutrition and portion control just like everyone else.

So, is working out making your clients hungrier?

Here are some tips to pass on to them that will help curb their appetites when workouts are making them ravenous.

  • Be sure to eat a lot of fruits and vegetables as this will ensure you’re getting enough nutrients and fiber to keep you full longer and still performing at your best.
  • An easy way to assure a balanced diet is to divide your plate into four parts.  A quarter of the plate will be reserved for a starch (whole grain rice/pasta, bread, wrap), another quarter of the plate will be reserved for protein like chicken, salmon, lean beef or tofu, and the last half of the plate should be reserved for fruits and/or vegetables.
  • Use a smaller plate. trans Is Working Out Making Your Clients Hungrier?!This will force you to start with fewer calories right away. A bigger plate automatically means more calories.
  • 20 minutes before you eat your meal, have a cup of soup, a handful of walnuts, a small salad, a cup of juice, or 8-16 ounces of water. This will help to suppress your appetite.
  • Try to avoid eating while participating in other activities like watching TV, working, driving etc. Mindless eating leads to additional calories.
  • To help avoid brain-dead, late-night eating, brush your teeth after dinner.  Pop a breath mint or breath strip.  Go for a walk.  Read a book.  Take a bath.
  • Buy single serving items to help control portions. Avoid buying in bulk. Studies show that when people buy in bulk, they also eat in bulk.   Remember – if it’s there, you’ll eat it!

Eat slowly. The brain needs 20 minutes to receive the signal that you’re full.

  • After food is placed in front of you, wait 5 minutes before you eat
  • Place small mouthfuls of food on fork/spoon
  • Completely swallow food before you add more food to fork/spoon
  • Put down utensils in between bites
  • Use smaller utensils
  • Consciously take time to taste, chew and savor food
  • Stretch out meals, making them last 30 minutes.  Take a five minute break about 10 minutes into your meal
  • Take sips of water or other non-caloric beverages between bites
  • Introduce a one or two minute delay between courses
  • Consider your environment. For example, some studies show that people eat more when fast music is playing compared to slower music or will eat more while watching an action or horror flick.

When eating out:

  • Order one meal and ask for two plates so you can split the meal.
  • Don’t order super-size meals; opt for regular or kiddie portions instead
  • Share desserts
  • Order water immediately
  • Order butter and salad dressing on the side
  •  Ask for your meat broiled and without any additional fat added
  • Ask for your chicken to be prepared without the skin
  • Order a salad instead of french fries
  • Order a tomato instead of cream sauce for pasta dishes
  • Take one piece of bread from the basket and then ask for the basket to be taken away. Or ask for a complimentary vegetable platter instead of bread basket.
  • Order tomato and broth soups instead of cream-based soups
  • Order fresh fruit desserts
  • Do not be afraid to ask for any type of substitutions
  • To help control portions, keep a food log and submit it to a professional.

Yours in health, fitness & business,
Sherri McMillan 

Click here to view the embedded video.

Automatically get $100 off the Fitness Results Manual through the month of January!

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Is Working Out Making Your Clients Hungrier?!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

facebook like buton1 1024x952 Is Working Out Making Your Clients Hungrier?!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

TD HanddrawnArrows4 300x285 Is Working Out Making Your Clients Hungrier?!

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  

Don’t miss it!

      

Resources For Closing Sales NOW!

Hopefully you are all seeing an increase in the number of potential new clients that are walking through your doors this month!

We certainly are and we feel very prepared to meet with these potential new clients because we have a specific way that we bring clients through a first session that will help them make a commitment to their health and fitness….and to US!

Today, I want to share with you a couple different videos that will help you understand the importance of having a sales plan for both you and your staff. This sales plan should include a step by step process to bring folks through a first session and a resource tool to show that you are ready to help them achieve the results they desire!

The truth is you MUST have a systematic approach that you know works.  I created a system that we use every time we bring a prospective new client through a first session with us.  It is tried and true.  Even though all of our trainers have different personalities and styles, 80% or more of our prospective clients sign up with is!  Having a system like this in place also helps trainers feel confident in a situation that many of them don’t like…SALES! (Make or Break Your 1st Session with a Prospective Client eViedo.”)

Take a peak at this quick 4 min video that I created where I give you some of my favorite tips to conducting a successful first session with a prospective client:

Click here to view the embedded video.

It is also extremely important to have a resource tool we to show potential new clients that you have a proven plan to how they will get results when they work with you! Watch this 5 min video where I walk you through how we use our Fitness Results Manual to do just that. The good news? You can HAVE the same tool. It is totally custimizable and ready to use. Change our name to your name and our logo to your logo and you are ready to use it NOW!

Click here to view the embedded video.

The combination of having a systematic approach to your first session with a new client and having a resource tool that shows them how they will get results…allows us to close 80% of sales with new clients. Give this one/two punch a try during this busy season and let me know about your successes!

Automatically get $100 off the Fitness Results Manual through the month of January!

Yours in health, fitness & business,
Sherri McMillan 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 Resources For Closing Sales NOW!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

facebook like buton1 1024x952 Resources For Closing Sales NOW!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

TD HanddrawnArrows4 300x285 Resources For Closing Sales NOW!

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

      

What Potential New Clients Are Looking For!

download 10 300x200 What Potential New Clients Are Looking For!The biggest surge in Fitness Club memberships is always January! After resolving to become more fit and healthy, many people will rely on the assistance of a health club to help get in shape.  Unfortunately, according to IHRSA, the International Health, Racquet & Sports Association, 35% of people who join a fitness club quit each year with the most common reasons being the gym is overcrowded or they are not satisfied with the staff or the programs. So…being prepared and having what your potential new clients are looking for should help you increase your member base during this very important time in our industry!

Here are some things that your potential new clients should be looking for when choosing a new gym! Make sure you are ready!!

Equipment usage:

  • If your potential new client notices every piece of equipment is being used and there are lots of line-ups, they may consider shopping around.  If your potential new client takes a tour during a very busy time….make sure to let him/her know that and see if there are not so busy times that would fit his/her schedule. Also, make sure your equipment is in good working order…they will be looking!

Staff:

  • Since the top reasons clients cancel memberships relate to the staff, make sure your staff treats potential new clients (and current clients of course) very well. If you or your staff speed through the tour and don’t paying attention to the needs of your potential new client it is true that they probably won’t join!
  • Here is a little more I like to tell clients to look for when shopping for a gym:  If you feel at all pressured in your initial visit, it’s a good bet they’re more interested in getting the sale rather than keeping you as a member.  The staff should encourage you to use the facility, not just belong.  They should ask you questions regarding your current fitness level, health history, goals and interests and they should point you towards programs that will help you achieve your goals.  Check to make sure that a certified fitness trainer will be available to show you how to use the equipment – after all, you won’t get much benefit from equipment you don’t know how to use.  On that note, ask about the qualifications of the trainers and fitness instructors.  They should all be certified through a nationally recognized organization – look for framed certificates on the walls. Staff should also be trained in CPR and Fitness First Aid.  It’s also a good sign if a club belongs to a professional fitness organization like IDEA or IHRSA – look for stickers on the front doors.  While you’re touring, keep your eyes on the fitness trainers and instructors.  Do they appear approachable, personable and qualified?  Do they seem to offer alternatives for different people?  Overall, you should feel welcomed right from the beginning and you should notice that this sense of service is extended beyond the initial visit.

Members and Atmosphere:

  • Potential new clients are always going to be asking themselves. Will I fit in? Do the members appear welcoming and fun? Am I comfortable with the common attire and sound level? How does the facility look, feel and smell?  Would I enjoy coming here on a regular basis? Be as welcoming as possible and do everything you can to make sure your potential new client feels comfortable.

Programs:

  • As we all know…the programs you offer are important to potential new clients. Make sure you have a good variety of classes available and talk with your potential new client about which class looks like a good fit for him/her. Your staff should be prepared to answer questions about all of the different programs on your schedule.

Get references and testimonials:

  • Be prepared to provide references and testimonials from current clients and allow your potential new client to ask members questions about their experiences at your gym.

Cost:

  • Everyone will be looking for something different and you have set up your pricing based on your style of facility and that is OK! Some fitness facilities’ business model is to attract a high volume of members and therefore can provide lots of equipment at lower rates.  Other facilities offer a more boutique-style experience and rates can be higher. There are potential clients that will want what you offer! Have a plan to discuss your pricing and what is included.

Overall, you should provide lots of top-notch, well-maintained equipment, personable and educated staff, cleanliness and a variety of excellent fitness programming.  Then it is up to your new client to take the responsibility to use the facility and its services. Spend some time to ensure you and your staff are prepared so that potential new client chooses YOU!

Yours in health, fitness & business,
Sherri McMillan 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 What Potential New Clients Are Looking For!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

facebook like buton1 1024x952 What Potential New Clients Are Looking For!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

TD HanddrawnArrows4 300x285 What Potential New Clients Are Looking For!

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

      


Click here to safely unsubscribe from "Business of Personal Training with Sherri McMillan." Click here to view mailing archives, here to change your preferences, or here to subscribePrivacy