Ivar’s Seafood Restaurant in Seattle, Washington pulled off a brilliant piece of restaurant marketing recently, resulting in a 400% increase in clam chowder sales.  The story was originally reported...

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In these times of economic uncertainty, it is easy to get lost in trying to do many things all at once. A good example is restaurateurs trying to manage their inventories, their staff, their...

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The Pareto Principle has long been hailed as the Holy Grail of marketing, the one rule by which all marketing efforts succeed or fail.  The principle itself is pretty simple: 20% of your customers...

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The 24/7 lifestyle has been creeping further and further into American cities over the course of this decade.  People are out later more frequently, and many restaurants, especially in urban centers,...

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A     * All Day – the total amount.  If table 12 orders two orders of salmon and table 19 orders four orders of salmon, that’s “six salmon, all day.” B     * Back of the house – the back...

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