Super Typhoon Haiyan left communities devastated, homes decimated, and residents in need of support.
Through our giving portal, nearly $4 million in donations was raised by individuals and companies to aid those affected by the typhoon. Companies of all shapes and sizes provided disaster relief through corporate philanthropy dollars, matching grants, employee-driven campaigns, and in-kind donations.
Here’s a look at some of the responses:
As an end-of-the-year treat, we're excited to bring you our top 10 blog posts of 2013. As you know, Companies for Good covers the following topics:
We're pleased to share the #10 most popular blog post today, then count down the rest.
Happy holidays from everyone at Network for Good.
#10: Friday5: Social Good Start-up to Watch
Let’s start with Friday.
"Who doesn’t like Fridays? In fact, who isn’t overly excited for the weekend, feeling a sense of accomplishment by getting through the week? Why not tie this feeling with something good?" Mike Berman pondered these questions from his desk at the tech company, Eventbrite.
To put these questions to the test, Berman left his Silicon-Valley gig, and created a social enterprise where individuals donate a small amount--$5--every Friday to benefit good causes.Friday5 was born**.
The impact is two-fold, says Berman:
1) Funds raised for causes are used out in the field, assigning donations to direct impact.
2) Friday5 gives lesser known causes the exposure they need.
It sounds shockingly simple, but that’s because it is. Our new corporate partner, Changefolio, is a web platform looking to improve the donation experience for both charities and donors.
In their words,
“[Changefolio] empower[s] users to set up automatic micro-donations based on everyday spending. Users connect with their bank, and set up on-going donation rules, like giving an extra dollar to a local food bank every time they buy groceries. We then provide a personalized webpage that allows users to track and share their impact.”
Customers are fickle. They want companies to communicate the impact they’re making but feel overwhelmed by messages of good (think: weariness over pink-washing and green-washing).
You can capitalize on this fickleness by providing bite-sized chunks of good spreading your social message. Check out Cone Communications' research on the most effective ways to communicate social and environmental impact. While social media may seem small at 7%, when added together, online and mobile channels comprise 22%.
Here are some examples of companies showcasing bites of good online:
Annie’s: Cheddar bunnies, mac & cheese, and…community gardens? Peppering ways to interact with the company’s “nourishing communities” is an Annie’s specialty. One way the company does this is via its crowdfunded, school-garden-building campaign.
If you’re well versed in corporate social responsibility (CSR) and social media, you’ve likely participated in the inimitable Susan McPherson’s bi-monthly #CSRChat. We were lucky enough to be one of the featured guests, with our partners Vocus.
We’re big fans of the social marketing company, both as a customer of Vocus’ marketing suite and as a social good partner in crime. Vocus uses our Good Card—branded charity gift cards—as a thank you for conference speakers.
Why give the gift of charity? Vocus: We found our conference speakers didn’t want more “gifts” to lug back home. They appreciated the thoughtfulness of Good Cards…It was a creative gift and certainly meant more to them!
McPherson asked us and Vocus questions around CSR and social-good incentives. Check out snippets on the conversation below, and be sure to check out the next #CSRChat on Twitter.
On brands' genuine connection to cause: