As I pointed out in a recent blog post on EricOnRealEstate.com, 525 Thalia Rd in Virginia Beach was listed by a friend of mine, Jeanine Cline, with The Real Estate Group. I was pretty satisfied with myself that in this post I had CLEARLY explained why Zillow’s Zestimate was REALLY inaccurate and low for this home.
The home has just recently been COMPLETELY renovated and automated valuation tools (such as Zestimates) cannot really account for that at all. This left that home with a MUCH lower valuation on Zillow than was anywhere near accurate. It is one of the seemingly many times when they are REALLY out in left field value wise. And I was proud of myself for putting that fact out there online.
Then I got to thinking. How maany times does this happen each day. How many 525 Thalia Road in Virginia Beach type of scenarios are out there? And how many frustrated phone calls does that generate to a seller? That has got to be tiring for a seller / listing REALTOR to have to explain over and over that Zillow has no clue.
For the Record, here is the ACTUAL LISTING on the listing agents site.
And for those who would say that well this is an opportunity for a seller to explain why their home is worth that much, or “there are tools on Zillow to set the record straight”, let’s turn that around a bit.
Why don’t I tell the world that your home is worth 65% of what it is REALLY worth?
Then why don’t I not just publish it on my website, but hire a TEAM of SEO folks to make sure that the Zillow version of what the home is worth ranks ahead of the local REALTOR. (Yes, the one who has actually been in the home, met the owners, SEEN the home first hand…THAT person).
Google, you claim to want the BEST user experience. Is Zillow REALLY the best user experience for the consumer, or would it be maybe, possibly, to be the website of the REALTOR or BROKERAGE who LISTED the home?
My bet is that there are a LOT of cases of Renovation Mis-Zestimation out there. And this is only ONE type of the many Zillow errors with Zestimates. Google, I realize that you cannot correct the Zestimates for Zillow, but why rank misinformation on page 1, forcing folks to keep explaining it over and over?
Help a REALTOR out, guys.