The Group Board Debate It seems like every week we hear something different about Group boards. One week, we’re told that they don’t help share your pins so stop pinning to them. Two weeks later, the news goes out that Group boards are the best ...

 

How to Find the Best Pinterest Group Boards for Your Business or Blog and more...

How to Find the Best Pinterest Group Boards for Your Business or Blog

The Group Board Debate

It seems like every week we hear something different about Group boards.

One week, we’re told that they don’t help share your pins so stop pinning to them. Two weeks later, the news goes out that Group boards are the best place to get the most repins and we should all be pinning to them.

So which is it? Are Group boards good for our Pinterest accounts or should we stop pinning to them?

I’m not here to host the great Group Board Debate. I’m here to tell you that they work IF you can find the right ones to pin to and you work them the right way.

I can honestly tell you that when I pin my best content to the right Group boards, my pins get shared, liked and added into the Pinterest feed of people who are not already following me.

They work when you work it!

How to find the best Group Boards

Finding the best group boards take a bit of work but once you connect with the right one, the payoffs to your followers, repins and traffic to your site comes back to you tenfold.


Finding #Pinterest group boards takes work but when you find the right one, the payoff is tenfold
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The biggest thing about making Group boards work for you is to make sure that the board’s content fits with your business or blog. Don’t join any Group board that’s out there just to be on a Group board. Remember, the Pinners following that board hit that Follow button for a reason – they want to know more about that board’s topic.

So if you join a board that shares resources for dogs and your blog is about DIY tips and money saving ideas, then your content wouldn’t make sense in this board. And chances are, not too many Pinners will repin your content or even click on your links.

And being on the best Pinterest Group boards would be easy if you could figure out how to find them.

If you didn’t realize this, Pinterest has been silently making changes about how we can find and connect with Group boards that make sense for our business or blogs. Honestly, I didn’t even realize that this change had happened until I was having a Pinterest Audit coaching session with a client and I was researching Group boards for her to join.

Here’s an example of the steps we used to take to find Group boards:

I used the search term of Travel Boards and clicked on the BOARDS button on the top to find boards. When you scanned the boards that came up, you could look for the grey image of a group of people in the corner. That little grey image let you know it’s a Group board.

 

 

Now when I run the same search for a Travel Board – using the same steps to find the same board … but look – no more grey Group board image:

The new change about Group boards is that the little grey image is gone. Basically, Pinterest has made Group boards harder for us to find during a search.

And I don’t know about you, but I don’t want to click on EVERY board that comes up in my search to see which ones are Group boards and which ones are just someone’s personal board that they’re pinning to.

So what are you supposed to do to find the best Group boards?

Time to do a Little Research in Pinterest

When I discovered this Group board change, I used one my tricks to reverse engineer what I had been doing and upped it to the next level. Once I started doing this search technique, I was able to find even better Group boards than when I just running a search from the Guided Search bar on top of Pinterest.

I’m going to walk you through the steps I use to find the best Group boards for your business:

1. Here’s the first step you need to start doing – run a search for PEOPLE not BOARDS using the best keywords for the type of content that you’re looking for. Using my same Travel Group board example, I ran a search for “travel adventure” { be real specific with your keywords – I get a different set of results if I used the words “travel agent” } and clicked on PEOPLE.

2. I got a whole of bunch of options of pinners who have used those keywords in their profiles. Then I start clicking on the profile pictures with the profile names that interest me the most.

3. In the first row of results, I found a Travel blogger. Then I clicked on her profile and scrolled down, scanning her boards. I’m specifically looking for the boards that have a large number of pins on them.

These are just a few of the Group boards that I found on this Travel Blogger’s profile. I easily found at least 15 really good – and relevant! – Pinterest Group boards just by finding this person’s profile.

Seriously, how easy was that!

 

 

You’ve Found Some Boards … now what?

Before you go through the steps { and there are quite a few hoops to jump through! }, spend a few minutes reviewing the Group board. The idea here is to pin to the right Group boards so use this assessment to determine if you want to join or not:

  • Look at the repin and like count on the pins in the board – the higher the number of repins and likes, the more likely that your pins will be repinned and liked.
  • Click on a few of the images – are they going to a website connected to the pin? Are most of the pins engaging images? Do they have key-word rich pin descriptions to help them get found?
  • And now ask yourself, does this board make sense for the content that I pin?

 

How to Get Added to the Group Board

Once you find a good Group board, the fun begins to get added to the board! There will be some boards where you’ll see an email address where you can request to be added to the board.

But if the board owner hasn’t listed a way to contact them in the board description, you can find out WHO owns the board by looking at the board’s URL and look for the first Pinner’s profile picture in the list of Pinners who contribute to the board.

Take a look at this example from one of the Travel Group boards I found:

Once you figure out who the owner of the board is, you can email that person a private message through Pinterest asking to be added to the board. Another option you can do is leave the Pinner a message in the comment section of a pin that the person has added to the group board.

A simple note that says, “I love your board! Can you please add me to contribute to your board?” works the best. And don’t forget to add in the email address you use with Pinterest! This is the easiest way for the Group board admin person to add you to the board.

The last point I want to make about group boards is to make sure that you follow the guidelines of the Group board. If they say you can only pin once a day, don’t flood the Group board with 10 pins in one pinning session. If they tell you that you can’t self-promote, don’t pin your sales or promotional images.

Remember, this is someone’s Group board and they set the rules. If you don’t follow their guidelines, they can remove you from the board as quick as they added you.

 

PS Want to learn how to turn Pinterest into one of your top marketing tools? This Pinterest Strategy guide is for you! Click here to grab your FREE copy of ‘How I Grew My Pinterest Account to Over 10,000 Followers‘.

 

 

The post How to Find the Best Pinterest Group Boards for Your Business or Blog appeared first on Inner Social Media-ness.

       
 

Develop a Content Strategy in Three Simple Steps

Content Strategy and Your Voice

Before I jump into a whole bunch of lists and questions and things for you to review to create your content strategy checklist, I want to talk about finding your voice.

WHAT??? Yeah, you heard me.

Before you click off this post because you can’t possibly imagine that your voice has anything to do creating your content strategy, just give me a minute to explain myself. Let me walk you through the method behind my madness.

Seriously, there’s no way that anyone can run a business and spend all their time creating content to post on Facebook, Twitter, Pinterest and throwing up a few pictures on Instagram. It’s just not physically possible to do all that work which is why it’s so important to find quality content that you can share with your fans.

Your goal is to share valuable content that will help your followers make their life easier, help them do something quicker or solve a problem they’ve been thinking about for awhile. This is the stuff that brings your customers to actively click over to check the Facebook group you manage  or your Twitter feed.

Are you with me now?

Alright, so you get what I’m saying and you’re following my logic. So now I want you to start thinking about what you’re sharing with your social connections.

When you collect your shareable content, ask yourself these questions:

  • Are the points in this post important to how you run your business?
  • Is this post written from a different point of view or the same as yours?
  • Have you tried out these tips, the apps or whatever else the post is telling people to try/do/download?
  • Is this a topic your customers would want to know more about?

The idea is to do more than just grab links and post them on your social sites. It’s about taking the time to share content that will help you help others.


Content #strategy is more than posting links. It’s sharing content that help you help others
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It’s about sharing posts that sound like they would have come from your blog. Links that sound like your voice.

See what I did there? A successful content strategy has everything to do with who you are and what you do for your customers.

Content Strategy Checklist

Now that you’re with me … let’s review the essentials your content strategy needs and how to make sure that your voice is coming through with what you’re posting.

1. The Content of the Content

Before you start collecting content, ask yourself these questions about the posts that you want to share:

  • Who are you sharing this content with?
  • What social sites are you going to share this on?
  • How can you add YOU into this information? Can you share a personal story in the description of the Facebook post that you’re sharing? What if you asked questions related to the post to get some feedback from your fans?
2. Editorial Calendar for Your Content

I’ve been working on organizing my content editorial calendar and I think I’ve finally come up with a process that works. I’ll walk you through my system and give you some suggestions about how you can make this fit with your work style.

The first thing I want you to think about is how you’ll organize all your content links, dates and weekly topics. If you’re a visual “I gotta see it” kinda person then try using an excel spreadsheet or a simple word document with tables.

My first version of my content editorial calendar was an excel spreadsheet. The spreadsheet was broken up into the different social sites with the top line showing the weeks and when to post the content. I added in word prompts under each week to help me remember what needed to be posted that week.

The second version of the calendar spreadsheet included color coded social sites and promotions. It worked when I would use it but if I was on my tablet at night, I couldn’t remember what I needed to research next.

And honestly, if I were to hand this over to a virtual assistant, she’d get confused.

The third and final version that I created is a combination of both my visual world and my digital BFF Evernote. I totally love how I can create notes in Evernote that I can pull up in my computer in the morning and on my tablet at night when I’m clicking around online. It doesn’t matter where I am when I’m doing my updates.

I set up a note for each social site and then I create a weekly list with checkboxes. Every time, I post this link on my new Facebook page or share this image on Instagram, I click off the checkbox. I can look at my lists and see what I need to post when and where.

3. Keep Your Calendar Filled

Make sure you set aside time to continually brainstorm your ideas. This is one of those parts of the process that most people forget to do.

In my Small Business Guide to Getting Things Done, I detailed how I do my brainstorming process and I included some of my FREE printables that I use every month.

Before you download those worksheets, think about how to keep your calendar focused on your voice:

  • Keep a running a list of word prompts so when you start looking for content to share, you already have a few ideas of where to start your search.
  • Brainstorm for 60 days out. You can usually knock out a 60 day brainstorm session in about 30 minutes. The time it takes to work through 2 months of ideas, will save you hours of time searching every week.

Creating your content strategy is more than collecting a bunch of articles that everyone else is sharing in their social sites. And then picking which week to pop them up on your Facebook fan page.

It’s not just sharing what’s hot and trending.

It’s about reading something that made you say, “Wow, that’s cool” or “Man, I didn’t know that.” That’s the content you want to share. That’s the content that will help you share your company’s message and will connect with more customers.

 

Want to learn new tips like these to help you be more productive?

The Social Media Productivity Planner will introduce you to a new way of managing your social media marketing so you can get new followers, show up more consistently online and grow your social presence to get more clients.

You’ll go from feeling overwhelmed and unproductive to having a social presence you want to share with everyone. You’ll gain your time back to run your business, be with your family and make more money doing the work that you love.

The steps in this planner will give you a simple easy to follow process to incorporate a social media routine into your weekly schedule. When you work through the worksheets in the Social Media Productivity Planner, you’ll not only be more productive but you’ll get connected to the right people who want to buy your stuff.

You’ll get the steps to work through the process I use every month so you can see which social sites you should be using and focusing your valuable time. Plus, you’ll get printable tracking charts and brainstorming sheets to use every month to grow your social media progress.

If you’ve been looking for a way to fit social media into your crazy busy schedule, download the Social Media Productivity Planner today!

 

 

The post Develop a Content Strategy in Three Simple Steps appeared first on Inner Social Media-ness.

       
 

How to make Pinterest work for your business

Why isn’t Pinterest working for my business?

I hear this question ALL. THE. TIME.

I hear it in the workshops I teach locally in my town. I hear it in my Pinterest Facebook group and in one form or another, during my monthly online interactive Pinterest sessions.

And it’s usually followed by this overly frustrated sentence, “I just don’t get this. Pinterest works for everyone else but me. What am I missing here?”

My answer to this question is this:

It’s not just you and your business. Others are struggling with Pinterest too because, just like you, these business owners are using Pinterest like social media site.

Pinterest is a visual search engine.

And once you start using Pinterest like you would a search engine, you’ll start to see how you can make Pinterest work for your business.


Once you start using Pinterest like a search engine, you’ll see how to make it work for your #biz
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SEO for Pinterest

If you’ve done any kind of SEO { search engine optimization } work on Google, then you’ve already got a head start to understanding this process. SEO on Pinterest is about doing a little optimization research on keywords for your pins and boards.

The best way to start is to do some key word research on Pinterest is to use their Guided Search in search bar at the top of the site.

When you start typing in your targeted keywords into a Pinterest search, Pinterest will suggest other keywords that Pinners are actively looking for in their searches.

pinterest keywords

Take a look at these keyword options and see how you can add these words into the sentences { not hashtags! } of your pin description or use them for the name of one of your Pinterest boards. Don’t go crazy trying to add in all the options, just add in the ones that make sense for your content.

Social Media with a Strategy

As a daily user of Pinterest, it didn’t take me long to see that more people are following my content-targeted boards rather than hitting that red Follow All button. I get that because I do it too.

And let me tell you – this Pinterest behavior pattern is actually a good thing! Because when it comes to growing your presence on Pinterest, your boards are the first place you want to spend your time.

Personally, I love the idea that Pinterest allows us to follow boards that interest us. It makes the content we see when we log into Pinterest more focused on what we love and what we want to learn more about, read and see.

And quite honestly, I don’t know the exact algorithm about how this works but when you get enough people following your boards, your board followers get counted towards your overall follower number.

Let me share with you how this works:

My top Pinterest board is called Social Media Strategy.

At the time of this post, I have almost 9000 followers who have clicked the Follow Board button. I say ‘at the time of this post’ because every week I get anywhere from 20- 30 new followers just to this particular board. This board’s followers grow on a daily basis.

So, how did I do this?

Strategy, my friends. I developed a Pinterest board strategy.

For those of you who just met me, I teach small business owners and bloggers how to manage their social media and find ways to include social marketing into their already busy schedule. { virtually shakes hand, nice to meet you! }

When it came time to create my pinboards, I wanted to do something that would show my followers who I am, what I do and how I could help them.

One of the most important things I learned as I worked on my marketing strategy was this:

View each of your pinboards as its own destination.

These are the steps I use to treat every Pinterest board as it’s own destination:

1. Finding My Message

As you’re adding new boards or building on the ones that you already have, ask yourself these questions:

  • Why would someone want to follow this board?
  • What makes my board different than the other boards with the same topic?

After you come up with those answers, think about this question:

“What’s the message behind this board?”

And then spend a few minutes brainstorming some ideas about what type of content you’ll add to this board.

For my Social Media Strategy board, I stuck to the narrow focus of what I do in my business. I pin tips to help small business owners and bloggers use social media marketing.

You won’t ever see content about how to build a website or sales tips. Website stuff just isn’t my message of who I am and what I do.

The idea is to develop your boards like you’re building a resource that people will want to follow. You’re creating a place that provides your followers with the content they’re looking for to help them.

2. Content of my pins

With my message in my head, I started pinning. I wanted this board to be a social media resource for solopreneurs. To get to that place, I became very selective about the information that I pinned.

I didn’t want this to turn into another board that only pinned infographics. While I dig a good infographic, how many people can say that they open an infographic when they want to learn how to develop their social media strategy?

Yeah, that’s what I was thinking too.

Most people will find an article or pull up a blog post they saved when they’re ready to walk through some steps. They’ll read it again and again and grab whatever nugget of information that they need from it.

I wanted my Pinterest board to be that place where people can go when they’re looking for information to help them with their social media marketing.

I run searches for specific social media content on Pinterest to pin on this board. And when I’m doing my research for a client, I’ll pin new content if I find an article to be pin-worthy.

3. Pinning my pins

My pins fall into one of these categories:

  • Social media content that shares information to help small business owners and bloggers.
  • The blog posts that I write every week.
  • Inspirational quotes about running a business by yourself – some days you need some words to remind you why you get up every morning and turn that laptop on.
  • And the occasional social media humor pin – who couldn’t use a laugh to brighten their day?

If you follow my board on Pinterest, you’ll notice that I have a certain criteria for each pin. I truly think that’s one of the reasons this board has grown faster than any of my other boards.

I look for the following things before I pin:

1. Believe or not, I read almost every article that gets pinned to that board. I click to ensure the links work and I’m not sending you to a spam page.

Plus, I want to make sure that the information is relevant and valuable to my followers. It makes no sense to pin something from 2007 that doesn’t even mention social media as a marketing tool. How will that help you?

2. I like engaging images and can tell which ones will be shared. When a pin gets shared from my board and lands in someone’s Pinterest feed, even if it’s not my content, it leads back to my pinboard.

Pinterest is just like any other site that allows you to see where the content came from, giving you an opportunity to connect your board with Pinners who are not already following you.

3. Does the pin answer the question, “Is this helpful information and gives the reader specific steps to solve a problem?”

Asking this question helps me to remember the message of my pinboard. It wouldn’t make sense for someone to follow this board for social media marketing and suddenly they see pins for how to run a Google Adword campaign.

I can honestly tell you that I use these tips all the time and my followers are growing every day. And just by doing these small simple steps, I get more referral traffic to my site from Pinterest than Facebook, Twitter and organic search combined.

Personally, I see Pinterest giving Google a run for their SEO money. And how cool would it be if one day we all caught ourselves asking a question and instead of saying it, Google it, we say run it through Pinterest and see what pops up.

 

PS Want to learn how to turn Pinterest into one of your top marketing tools? This Pinterest Strategy guide is for you! Click here to grab your FREE copy of ‘How I Grew My Pinterest Account to Over 10,000 Followers‘.

 

 

The post How to make Pinterest work for your business appeared first on Inner Social Media-ness.

       
 

Develop a Social Media Plan in 7 Steps

What do you want to accomplish?

Even though we’re now in February, I’ve noticed that I’m still seeing posts, pins and tweets about developing your business’ strategy plan for 2017.

People are still promoting datebooks, life planners and personal organizers.  And don’t even get me started on the tons of  free printables out there to help you plan everything from your weekly schedule to goal setting to tracking your blog’s page views.

Before you start to sort through all your planning options on what to buy or download, you need to ask yourself this, “What do you want to accomplish with your social media strategy?”

It’s good to have monthly goals and even better to have a plan for how your business uses social media. All of that stuff is important for a strong social media strategy.

But where do you start?

Of course, there’s the obvious – your social media options, goals and online opportunities. But is that really the best place to get this strategy thing pulled together?

No, not really. The best place for you to start is to focus on what I call your final outcome.

Your final outcome is something like this:

  • a goal to get more clicks to your website
  • a plan to set the foundation to launch your new coaching program or online product
  • increasing your reach of the number of people who know who you are and what you do

The Social Media Strategy Process

Think about your goals for your strategy plan and let’s walk through the 7 steps you can take to work through your social media strategy process.

First, find a quiet spot and place to write out all your notes. Now work through the following social media planning steps:

1.What’s the final outcome for your goals?

What do you want to achieve when you’re reached this goal? Describe in detail your goal – how many people will sign up for your course, how many sales you’ll make, page views you’ll get every month.

Whatever it is. Just write it out.

2. Review where you are right now.

Look at your social sites and see which ones makes sense to make your goals happen:

  • Which one of your sites has the most engaged fans?
  • Which social site can you realistically have time to grow and build on to connect with more people?
  • And out of all the social sites where you spend your time, which social program is bringing you the most website traffic?

3. Next do a brain dump of ideas that could help you reach your goals on that specific social site.

When you’re writing out your ideas, don’t judge them based on money, time or whether you’ve seen others do this before. These initial ideas are just to get your mind thinking about the steps you’ll take to reach your goal.

4. Now give yourself some distance from the brain dump and the time you’ll sort through your ideas.

I usually give myself at least 24 hours between the time I do a brain dump and when I pick it back up. I often find that during that downtime, my mind starts to fixate on one or two of the ideas and I find myself working through all the angles.

And when I come back to my ideas, I have a better understanding of what will work, what’s feasible for me to handle and what other things I can do to compliment my ideas.

5. Develop actionable steps for your top ideas from the brain dump.

Each action should have a specific outcome as an indicator of success. You’ll also want to define how each step will be measured.

Will you monitor your Facebook Insights? Run reports in your Google Analytics? Use a specific social site monitor program?

Make sure each step can be measured so you can assess whether it’s working or not. Add a note to each idea about how you’ll measure it’s effectiveness.

6. Starting with the end point of your goals, get out your calendar and work backwards to schedule timelines about when you’ll do each action steps.

You may need to break these down even further into smaller steps so write out those extra action items that you need to work on. Type them out, create a note in Evernote or whatever productivity tool you use.

It doesn’t matter what you use, just write them down!

Block off the time as you would for a client project or call. Find the time to make your action steps in your social media strategy a priority.

7. Regularly assess your challenges and review what’s working.

Schedule time in your monthly calendar to review what’s going in with your goals and your social sites. Be willing to adjust your strategy when things aren’t working.

I usually breakdown my plan into quarterly chunks of time. Three months gives me enough time to see a pattern of what’s going on – are the content of my posts connecting? Can I streamline these steps to make it more efficient?

What really works to reach your goals

Be careful when you’re reviewing your options and opportunities! Sometimes when we get wrapped up in our goals, we tend to over analyze what we’re doing in our social sites.

How do you know when you’re fallen down the research rabbit hole? When you’re reading way too many blog posts or, worse, you’re signing up to a bunch of DIY online courses because you’ve convinced yourself that this one will be the quick fix to make this stuff work.

When you catch yourself in this place, take my simple advice – just make a decision. Stop thinking about what’s the perfect solution and just make a decision about what you want to work on and move forward with that plan.

Remember, your decision isn’t set in stone. It’s just a direction for you to stop cycling all those ideas in your head and keep you moving towards your goals.

There is no such thing as the perfect strategy plan to reach your final outcome.

With social media’s ever changing landscape, you’ll always be changing and shifting your strategy to keep up with what’s new and what’s changed. Accept the fact that you’ll keep working and adjusting your plans.

There really isn’t some secret formula that makes a perfect social media post or the perfect social image that always works. Social media just isn’t a place for perfection.

Perfect is stressful. Perfect is time consuming. Perfect isn’t achievable.

Do you want to know what does work? Consistency.

Consistently posting in your social sites is a better strategy plan to reach your social media goals than perfection.

Consistency is the key to a strong social media strategy. Consistency is what works.


Consistency is a better strategy plan to reach your social media goals than perfection.
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Seriously, why does this have to be so freaking hard?

  • Does your social plan feel scattered?
  • Are you spending hours online and not seeing results?
  • Are you lost in the sea of information from one expert’s webinar to another top blogger’s post on how all this social stuff should work together?

It really doesn’t have to be this hard

I’m going to show you with the Social Biz Builder free course how to make sure that you’re not wasting your time online. In 5 easy action steps, you’ll identify where to spend your time to reach the right customers and learn a process you can easily reproduce into your social plan.

The Social Biz Builder is more than just another ecourse with a bunch of emails clogging up your inbox.

And it’s not a cookie cutter system that works for you ONLY if you’re a coach or a blogger. I’ll teach you what will work for your business and the work that you love so you can help the people who are actively looking for someone to support them.

Once you’ve completed the Social Biz Builder process, you will:

  • Feel focused about where to spend your valuable time that will give you real results.
  • Become clear on how to reach more people and engage in a conversation that leads to making more money.
  • Feel confident using the 5-step process to help you prioritize your time online.
  • Create a focused social plan that help you reach the right customers.

Whether you just started your business or launched your site a few years ago, I’ll help you find your focus to stop wasting your time onlineand find the right customers who are looking for what you’re selling.

The post Develop a Social Media Plan in 7 Steps appeared first on Inner Social Media-ness.

       
 

Drive Traffic to Your Website with Social Media

What’s going on with your website traffic?

Have you ever wondered why you’re not seeing any website traffic from all those posts you’re scheduling on social media? Did you just shake your head or did you do a little digging into what’s going on?

If you’re ready to move past just wondering what happened into KNOWING what happened than today’s post has got you written all over it!

It’s Google Analytics time

I get it.

Google Analytics can be confusing with all those charts and graphs and numbers. But if you want to understand how to connect with your customers, this is the best place to help you track what’s working and what’s not.

Before I get started – is your site even connected to Google Analytics? Most programmers and web designers will set up your site to the Google Analytics monitors. The program is FREE and it usually takes a programmer { or if you understand how to program your own site! } less than 30 minutes to hook up the program by adding some coding into your site.

For those of you who do NOT have Google Analytics tracking your site, take a look at this post to give you the steps for you or your programmer to install Google Analytics: How to Install Google Analytics

Once you’re set up and ready to go, log into the program and click around to get familiar with all the parts of your website that the program is tracking.

Let’s take a look where your website traffic is coming from

1. In the right hand corner of the program, change the dates for the full month you’re running the report on and hit apply. The program will now pull up the data for the month.

2. Then click on the following sequence: Acquisitions – All Traffic – Referrals

In this section, you’ll see a list of all the sites that sends traffic to your site. Hopefully, most of these sites will be social media programs but if not, you know you’ve got some work to do as all those social posts aren’t connecting anyone to your website.

My top referral source is Pinterest.

Within this section, I can click on the Pinterest link and it takes me to a breakout of the top pins/images that brought people to my site. I usually make notes in my tracking chart about my top 10 pins and the number of traffic clicks from those images to my tracking chart.

I can also track my traffic from Twitter, my newsletter and all the places where I do guest blog posts.

At this time, we’re not able to view the specific links in Facebook so if Facebook is your top referral site, you may want to set up custom links like something with bit.ly so that you can track which Facebook links are directing traffic to your site.

Want to dig a little deeper?

Let’s take a look at your content and what’s bringing people to your site. Use this sequence: Behavior – Site content – All Pages

This information will give you a good overview of what type of content people are clicking on and want to read/review/purchase on your site.

If the top content page is a blog post, can you write more about that topic? If it’s a product page, can you run a specific sale on that product to get more people to your site? Think about how you can expand on these content pages and give visitors a new reason to come back.

Time to pull it all together

Now I want you to do some brainstorming about your customers and the information that you just discovered from your Google Analytics:

  • Think about who your customer is and who you want to reach as future customers.
  • Now spend a few minutes writing out which social sites you’ve connected with your customers – was it in a Facebook group or on Pinterest?
  • Finally, take a look at the real numbers you found in your Google Analytics review and the information you discovered about what social site is bringing your website traffic and what content has connected with them to click a link.

Take a look at all that customer information and ask yourself, “Is this whole picture connected or does it look like a jigsaw puzzle that just got dumped out of the box?”

Now I want you to work through your social media marketing equation:

Demographics of your customer + what social site are YOU spending your time + what social site is YOUR CUSTOMER spending their time = your answer about how to drive traffic to your website with social media

Think about it like this – let’s say that your customer is a 40 year old mom, you spend most of your time in your Facebook groups and your Google Analytics shows that most of your site traffic is coming from Pinterest.

This is would be your social media marketing equation:

Customer is 40 year old Mom + Spending most of my Time in Facebook groups + My Customers are Finding me on Pinterest = Wasting My Time and Getting No WebSite Traffic

When you pull together your marketing equation, you can easily see where the disconnect is and why you’re not bringing any traffic to your website.

Now you’re probably asking, “That’s great information about my customers and Google Analytics, but how do I get more website traffic?”


Get great information about your customers and the steps to get more website traffic
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Let me introduce you to the Social Biz Builder process!

This is just one of the lessons you’ll learn more about when you sign up for the Social Biz Builder program. With this 5-step marketing process, I’ll share with you the steps I take my clients through to help them drill down through all these social sites so they can start building their social media strategy to get more site traffic AND make more sales.

Step 1: Identify your target audience – Who are you trying to reach with your products and services?

You’ll work through some exercises to define who your typical customer is as well as the new customers you’re looking to connect with.

Step 2: Take a look at where your customers spend time online.

You’ll learn how to spend some time reading and listening in your customers top social media networks. What types of posts make them comment or hit the LIKE button? Is there a common theme to their comments?

Step 3: Define your targeted marketing message.

Once you figure out who they are and where they are spending their time, you’ll develop the message you can use about your products and services get more people to click over to your website.

Step 4: Develop the foundation of your social media plan.

Now that you’ve identified who your customers are and what social site they’re logging into every day, it’s time to pull all this targeted customer information together to create a strong foundation for a successful social marketing plan.

Step 5: Implement your social media marketing strategy.

Having a social plan doesn’t help you drive site traffic or make any sales if you don’t implement your social plans! The last step will help you learn a process you can easily reproduce into your social marketing plan every month.

Whether you just started your business or launched your site a few years ago, I’ll help you find your focus to stop wasting your time onlineand find the right customers who are looking for what you’re selling.

 

The post Drive Traffic to Your Website with Social Media appeared first on Inner Social Media-ness.

       
 

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