Krypton Course 004: Sonia Simone and the modern art of copywriting and more...


Krypton Course 004: Sonia Simone and the modern art of copywriting

This course is practical and, for many of you, a stretch.

It's based on Copyblogger's free subscription materials, an overlooked gem online. Sonia has been writing for Copyblogger for a while, and her approach is insightful, generous and powerful.

The short version: If you do anything online, you're an online marketer, and online marketing is largely about the copy you write and how it resonates (and spreads).

As you get the materials for this course, you'll also be signed up for Copyblogger's materials, but they are good folks and you probably won't mind getting it--and it's easy to unsubscribe once you have the materials, if you choose.

CLICK HERE to download the latest version of the course, updated on January 7, 2014.

If this is the first thing you've read here, please subscribe to this blog! There's a button up top that says "subscribe". Or you can click here to do so. You might also want to read past posts to catch up with what this is all about.

  

Krypton Course 003: Gretchen Rubin on Happiness

[Updated on October 21, 2013, 8 pm]

Here's the second course, The Happiness Project.

There are two versions, you can download one or both and share them with those enrolled in the course you're leading. They are in PDF format, and the files you download have web links throughout, making it easy to click to read the highlighted materials.

Download STUDENT edition

Download ORGANIZER edition

The organizer version is a slightly longer version, it includes notes throughout that cue the leader on exercises and questions that can be used during discussions.

This post will be updated if the course is updated, so feel free to check back here for the latest.

If this is the first thing you've read here, please subscribe to this blog! There's a button up top that says "subscribe". Or you can click here to do so. You might also want to read past posts to catch up with what this is all about.

Both this course and Malcolm Gladwell's course include some material from their bestselling books, books that will add a lot of value to the course and the discussion.

  

Krypton Course 002: Malcolm Gladwell on The Sociology of Success

[Updated on October 21, 2013, 8 pm]

Here's the second course, The Sociology of Success: Culture and choice.

There are two versions, you can download one or both and share them with those enrolled in the course you're leading. They are in PDF format, and the files you download have web links throughout, making it easy to click to read the highlighted materials.

Download the STUDENT edition

Download the ORGANIZER edition

The organizer version is a slightly longer version, it includes notes throughout that cue the leader on exercises and questions that can be used during discussions.

This post will be updated if the course is updated, so feel free to check back here for the latest.

If this is the first thing you've read here, please subscribe to this blog! There's a button up top that says "subscribe". Or you can click here to do so. You might also want to read past posts to catch up with what this is all about.

Both this course and Gretchen Rubin's course include some material from their bestselling books, books that will add a lot of value to each.

  

Two new courses to choose from for next month (Gladwell and Rubin)

Happy #KryptonTuesday

Here's a look at two more courses, in time to either start a new group or pick which course you want your existing group to go through next month.

A reminder! You don't have to do the classes on Tuesdays, and you don't have to start at the beginning of a month. And of course, if you're just getting started, feel free to read the other posts in this series and even take (or retake) the first course, from your host, Seth Godin, if you like. The courses are posted here and you can do them when you like, not when they get posted. You can do one, then the next month, take on the other...

Don't forget, the courses are free, and are designed to be done in person, by a group, face to face. We've heard of groups as small as three and as big as fifteen working beautifully--there are more than 14,000 people signed up to lead Krypton courses so far.

For our next two, a choice. The course based on Malcolm's work heads into the ideas of habitus and sociology, covering things as diverse as heroism, poverty and, naturally, the tipping point.

The course based on Gretchen's work is a hands-on exploration of what makes you (and other people) happy.

Go ahead, vote, choose, and get started when it's good for you and your group. And if you're new to this, please, give it a try, start a group. Learn together.

Malcolm Gladwell on the Sociology of Success

Gretchen Rubin on Happiness

  

Halfway through the first course...

Actually, many groups started more recently--I'm hearing about groups at big corporations, among friends, and in cities and villages around the world. I hope you're finding the first Krypton curriculum worth the effort.

One thing that people are finding is that the personal interactions are transformative. While it's tempting to believe that online learning is the answer (and no, doing this on a Hangout is not the same as doing it in person), what's clear is that the social anxiety that comes from forming a group is precisely the same force that pushes every participant to bring her best effort to the class each week.

Learn together is more than a catchphrase. It's the truth--that's how we do our best work.

Also! I'll be announcing not one but two new courses next week. Your group can choose to do one or the other, and don't forget, the courses stay online forever, so you can do them when you like, in whatever order you like.

Thanks for being part of Krypton.

  

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