4 Ways to Offer Compilations of Quotes and more...




4 Ways to Offer Compilations of Quotes

Quote Overlay by BrainyquoteCompilations of Quotes can be a great addition to your content inventory. They can be motivation, educational, and entertaining. You can collect them from movies, books, and videos – then curate them in several different ways to your own audience.

Here are four ways to offer compilations of quotes:

One at a Time: I once had a category called ‘Quotes n Notes‘ where I would offer a quote and my thoughts on it (one of my favorites: Frustration).

Image Overlays: This style is booming, especially because of the sharing potential on Facebook and Pinterest. Essentially, a photo with a quote. You can also find these on BrainyQuote and simply share them. One of the more popular categories of posts here are the Thoughtograpy posts.

Slideshow Presentations: The power of SlideShare continues to grow, and creating a collections of quotes from and individual, a book, or a theme is a powerful way to reach people. Here are four examples from a recent LIFT Slides collection

Themed Lists: This is perhaps the most popular way to compile quotes. Here are a few examples:

There are plenty of sites that offer searchable quotes, such as BrainyQuote, ThinkExist, GoodReads, and World of Quotes.

Sharing quotes can help build your content library, engage your network, and empower your audience.

As Winston Churchill once said: “Quotations, when engraved upon the memory, give you good thoughts.” Quotables are Shareable.

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4 Ways to Offer Compilations of Quotes is a post from: ConverStations


3 Important Things Your Business Needs Before Launching an Online Marketing Campaign

iphone and ipadGuest post by Kimberly Erskine

Online marketing is becoming a vital part of advertising for any business.

While traditional outbound marketing tactics such as newspaper and television ads, billboards, and other forms of print media may still provide value, more and more businesses are turning to SEO practices and social media to attract a larger audience. While it’s good to be anxious to launch your online marketing campaign for your business, it will be the most beneficial to wait and develop your strategy and come up with a clear marketing plan first.

Here are the top 3 important things your business must have before you fully launch your online marketing campaign.

  1. A Website. While it’s possible to market your business without a website, it will be very difficult. Without a website your business will be very limited on what kind of marketing they can do and your customers will be disappointed in the lack of available information. Hold off on launching your online marketing campaign until you have a strong website live and ready to use. This will allow your business to take full advantage of SEO linkbuilding strategies such as business directories, social sites, web 2.0 properties, and more. Plus, your customers will be eager to view your website to learn more about your website. A strong website will open the doors to more marketing opportunities while also allowing your business to gain more credibility in the digital sphere.
  1. Social Media Accounts. Having social media accounts may just as if not more important than having a company website these days. More and more people are turning to social media platforms such as Facebook, Twitter, Instagram, Pinterest, and even LinkedIn to learn more about businesses and to gain the latest news and insights. If your business is absent from social media than they will be absent from a large chunk of their target audience, too. Make sure to have accounts set up and fully optimized with effective profile photos, cover photos, website links, and other basic company information before worrying about other aspects of your online marketing campaign.
  1. A Well-designed Logo. Having a well-designed logo is absolutely essential to the success of your company’s online marketing campaign. This logo should be used on your website, as a profile picture on your social media accounts, and also placed on your additional online linkbuilding properties such as business directory listings, web 2.0 properties, and social sites. If you don’t have a logo, consider using an online logo maker program to create one in an easy and cost-efficient manner.

Is your business ready to launch their online marketing campaign? When you create a strong website, fully set up your social media accounts, and design a strong logo you’ll be ready to really put your online marketing campaign in full gear.

Remember to take it one step at a time. It’s better to have websites, social media accounts, and links that are of high quality rather than having an infinite number of poor-quality links about your website. Also, don’t forget to track your websites, other links, and social media analytics using Google Analytics, Facebook Insights, Social reports, and more.

About the Author: Kimberly Erskine is a Social Media Inbound Marketer and Freelance Writer working for a leading SEO Firm. She is a Blogger, Bookworm, and Music lover . You can connect with her on Twitter @KimberlyErskine.

Note: Occasionally, this site will publish a post by a guest author if the content, links, and purpose is to assist small businesses in building a better presence online or offline. If you are interested in participating with your own guest post, here are the ConverStations Guest Post Guidelines.

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3 Important Things Your Business Needs Before Launching an Online Marketing Campaign is a post from: ConverStations


Mistakes Are Tuition

criticizing fingers pointingZig Ziglar once suggested, “Use your failures as learning experiences.” Sally Hogshead wrote, “Mistakes are Tuition.”

By looking at our mistakes as learning experiences, a domino effect can take place which leads to success after success.

Too often, small business owners are afraid to get out from behind their counter or desk, let alone out of the box and try something new. A lot of the fear comes from a desire not to make a mistake, or not to be wrong. It’s disabling.

It’s the kind of fear that keeps you active, but not necessarily productive. You do a lot of little tasks without ever producing anything – because you’re afraid of making an error.

Maybe the fear isn’t failure or being wrong or making a mistake. As Seth Godin has said, it’s a fear of criticism. These days, criticism is a participation sport. Everyone wants to offer it, but no one wants to hear it.

Something to think about (and maybe even say) in the face of criticism:

Thank you for caring,
I see I was mistaken,
I appreciate your sharing,
I’ll try it again, unshaken.

Having a perspective that Mistakes Are Tuition comes in handy and healthy. View mistakes as tuition, failures as learning experiences, and criticism as a fulcrum.

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Mistakes Are Tuition is a post from: ConverStations


Stop Being Afraid of Change

Tree without leaves in sunsetChange happens. Embracing change before it happens is better than getting run over by it. Make no mistake. Change is going to come.

Some business owners are afraid of big changes.  Others fear and avoid little changes that break up their routine. Change does not have to be an obstacle if you turn change into an opportunity.

Big changes and little changes are a common occurrence:

  • Your Career, Job, or Business
  • Your Relationships
  • Your Location
  • Your Tastes
  • Your Schedule
  • Your Priorities

Once you embrace the thought that change is going to take place – it’s not a matter of IF, but WHEN – you begin to position yourself to recognize and respond to impending change so that you can maintain a sense of control over the change. Here are three things you can do to stop being afraid of change.

Planning for Pivot

Perhaps the best way to stop being afraid of change is to prepare for change to happen. Knowing how and where you might pivot keeps you in a balanced position so change doesn’t knock you down when it comes. Creating a Convictions List is a great preparation exercise in Planning for a Pivot.

Scheduling for Serendipity

Leave plenty of open space in your calendar. Do what you like least, first. Understand that interruptions will show up, and receive them with a gentle knowledge that you’ve scheduled for such changes.

Finding Flow Here, not There

Whenever I hear people looking for flow, I do my best to empower them in understanding they already have it. While you might be looking to gain better traction in your travels, a quicker step maybe, you are in flow right now. Once you understand that flow is a now thing, you’re in a better position to embrace obstacles in your path – as part of your path.

Change is gonna come. Again. Are you ready for it?

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Stop Being Afraid of Change is a post from: ConverStations


Fear of Being Irrelevant

contour of woman's faceBeing irrelevant is a core fear of business owners. Irrelevancy comes in various shapes and sizes, depending on your imagination.

Sometimes irrelevancy manifests itself as:

  • Is anyone listen to you?
  • Does anyone read your blog?
  • Did they notice your hard work?
  • Is your hard work amounting to anything?

Please understand, these questions can be valuable – in small doses. If they become a regular habit or train of thought, you’re killing your momentum and maybe your business.

The other day, I met up with someone I’m loosely connected with on a few social networks. He thanked me for the resources I share on Twitter, and in turn I shared my appreciation for how he shares motivational quotes over great images (much like Thoughtography).

It’s been a long time since he’s re-tweeted anything of mine, and I’ve been remiss about liking some of his posts. And yet, we know about, are grateful for, and respect what each other is doing.

It’s nice to know our work is valued – but we won’t always know how deep or wide our voice carries.

If it’s important to you – it’s important to someone else, too. Stay contagious and courageous with your voice. By doing so, you remain relevant.

Photo on Pixabay by geralt

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Fear of Being Irrelevant is a post from: ConverStations