Master Your Craft, Believe in Yourself (LIFT Clips) and more...

Master Your Craft, Believe in Yourself (LIFT Clips)

As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow.

Learn – How to Use Your All to Give Your All [Robin Williams case study]

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Improve – Don’t Cut Yourself Short [Facing the Giants Clip]

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Finding Flow – Engage With Your Customers [Derek Jeter spot]

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Think – One Song People Will Remember [I Walk the Line montage]

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As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds.

Note: Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today.

Master Your Craft, Believe in Yourself (LIFT Clips) is a post from: ConverStations

Free Yourself from Facebook by Leveraging 3 Other Platforms

social media chalkboardFree Yourself from Facebook

How to Leverage Communities in 3 Other Social Platforms

Written by Brian Burt

Let’s face it, Facebook is played out – it’s become the boring old guy of social media.

With a recent, dramatic drop in organic search results, savvy brands are flocking to other social media platforms.

We’ve found that many business owners who handle their own social media tend to place too much focus on Facebook, causing them to lose out on the potential power of platforms like LinkedIn and Google+.

Why? Because Facebook is familiar. Learning how to leverage other networks may require a bit of self-training, but the massive returns are worth your efforts.

1. Become a Twitter Thought Leader

By establishing credibility in your niche or industry, you are signaling to your potential customers and partners that you’re in it to win it. Odds are you already know a great deal about your industry…seeing that it’s your industry, and all. One way to establish yourself as a thought leader is via Twitter. After surfing interesting content on your favorite industry blogs, take time to share links to the content you found most interesting. Don’t forget to leave space to add your own short commentary.

After some time passes your audience will begin trusting you as a source for cutting-edge information in your given field. That kind of trust is what ultimately leads to a highly profitable snowball effect – more engagement that leads to more followers that leads to more buzz about your brand and ultimately more sales.

Pro Tips:

  • Identify and follow thought leaders and those in your industry – you follow them, they’ll be more likely to follow you.
  • Post useful content & add value with personal commentary.
  • Search relevant industry hashtags for ideas, such as “networking” if you’re looking at hosting an event. Location-based hashtags help you see what’s going on in your part of town.
  • Develop a relationship with established thought leaders by replying to their Tweets and retweeting content you find helpful.

2. Up Your LinkedIn Game

At first glance, a given LinkedIn group can be a sticky, sloppy, spammy mess. And in many cases, they are exactly that. But in the right group, you can build authentic relationships that lead to professional gold. The key here is your own filtering process – don’t just jump in bed with the first group that seems like it might be a good fit. You have to vet it first to see if it’s even worth your time.

Find a group that’s relevant, ousts spammers, and seems to have a friendly, collaborative vibe. Look for signs of life: people are responding to others questions thoughtfully and respectfully; good content is being shared; and members are actually offering one another solid advice. If the group passes that initial evaluation, it’s time to participate in a way that will be best received.

Pro Tips:

  • Don’t be “that guy” blatantly self-promoting. People can tell you’re not making a genuine effort in the group, and the moderator may even kick you out.
  • Never auto-post your blog articles – that qualifies as spam. Instead, provide links to industry sources of information within the context of discussions that can help members. This can include your blog articles if they truly serve that purpose.
  • Be human – ask relevant questions and provide thoughtful answer.
  • Monitor and contribute to ongoing discussions and new discussions consistently.
  • Share meaningful, helpful, interesting, and reputable content.

3. Go Google+

Though some in the media have taken shots at Google+ for being a “social media ghost town,” there is a lot of value to take advantage in said ghost town, if you know what you’re doing. For one, there is no better way to champion the Google search game then with a Google platform. You better believe Google+ gets preferred treatment from its own big brother.

If you haven’t already, make sure you sign up for Google authorship on your blog because the SEO payoff is righteous. Over the years, the team of geniuses at Google have worked hard to provide their users with the best-written, most relevant content.

One of the key ways they’ve done that is by giving more value to a post when one of your immediate “circles” shares that post. So for example, your friend shares a recipe for a quick and delicious chicken casserole, and it pops up on the first page when you search “quick chicken recipes” if you’re in each other’s circles on Google+.

To participate in Google+ communities, which is a great way to extend your reach, refer back to the guidelines we suggested for participating in LinkedIn groups, including: no-spam, useful content and relationship building.

Consider starting your own Google+ community in your industry as an added way to be perceived as a thought leader in your field. You’ll be the front man or woman of the group, shining brightly and standing between all who wish to enter. You’ll also be able to monitor the group yourself, so you can help shape the conversation.

Beware, however, of becoming the group moderator who attempts to steal too much of the spotlight. Help foster an environment of helpfulness and collaboration and watch the benefits roll in. 

Pro Tips:

  • If you build a Google+ page with the prospective members in mind and foster an environment of collaboration, people will come. And they’ll look to the host (you!) for leadership.
  • Google authorship is a key ingredient to the SEO cake – get a piece.
  • Be human, offer respectful, thoughtful opinions, and help others whenever you can add value to build trust.

These valuable strategies are no magic bullet. Just like in real life, there are no shortcuts to building valuable relationships. It will take time. But the good news is that the real relationships you build will only get more valuable with time.

Author Bio: Brian Burt is a frequent contributor to several industry publications. As the founder and CEO of WebRev Marketing & Design, a Chicago internet marketing, web design and social media firm, Brian is committed to providing measureable success for his clients. He’s also passionate about constantly learning new strategies to stay on top of the ever-changing SEO industry. For more, visit and follow Brian on Google+.

Note: Occasionally, this site will publish a post by a guest author if the content, links, and purpose is to assist small businesses in building a better presence online or offline. If you are interested in participating with your own guest post, here are the ConverStations Guest Post Guidelines.

Photo on Pixabay by KevinKing

Free Yourself from Facebook by Leveraging 3 Other Platforms is a post from: ConverStations

Best Practices – Twitter for Business [Resources]

Twitter SurfingThere are plenty of business owners who open a Twitter account and give it a shot for a few days, sort of. Then, they let the account sit dry and forget it’s even there. Twitter can be a fantastic tool to build business and relationship.

Here are some great resources on how to build your business presence on Twitter.

The Ultimate Guide to Twitter Marketing

This is an in-depth resource of articles from some engaging experts, organized by Twitter topic. Great resource!

9 Simple and Powerful Ways to Get More ReTweets (RTs) on Twitter

Jeff Bullas might get more RTs than anyone in the Twitterverse. If he’s offering suggestions on using Twitter, it’s a good bet to simply follow his tips.

A Twitter Strategy Guide to Take Your Tweeting to the Next Level

The team at Buffer helps raise everyone’s Twitter efforts just by using the Buffer App. This resource will help take you to greater heights.

The Ultimate Beginner’s Guide to Twitter

If you’re just starting out, this is a great place to begin. Simple and short description of the jargon and practices.

How to Use Twitter Analytics to Find Important Data

Twitter Analytics is relatively new to the toolset, and here are some practices to measure and how to set goals for your efforts.

A Step-by-Step Guide to Hosting a Twitter Chat

When done right, a Twitter chat can build greater community, engagement, and reach – and perhaps your customer base.

11 Things Your Didn’t Know Your Were Doing Wrong on Twitter

Just in case – here’s a self-awareness checklist to make sure you haven’t developed any bad habits.

Why and How I Use Twitter

In case you’re wondering, here’s how I use Twitter for business on @mikesansone.

Photo on Instagram

Note: Occasionally, this site will publish a post by a guest author if the content, links, and purpose is to assist small businesses in building a better presence online or offline. If you are interested in participating with your own guest post, here are the ConverStations Guest Post Guidelines.

Best Practices – Twitter for Business [Resources] is a post from: ConverStations

“Stay Contagious and Courageous”

I believe that we’re all contagious (whether we admit it or not) and we each choose which contagion to spread. (It’s in my bio)

Having learned so long ago when I was in retail management, (I think I picked it up from Zig Ziglar), I began using the phrase, “Stay Contagious” as a way of complimenting someone. Often, I would follow Stay Contagious with a more specific compliment:

  • Stay Contagious with your smiling eyes
  • Stay Contagious with your imaginative spirit
  • Stay Contagious with your patient listening
  • Stay Contagious with your truth-telling teaching

This is not a phrase I share just to be different, but one to be remembered by the receiver. Not so much that they would remember me – but that they would remember the compliment … and stay contagious with who they are.

Stay-Contagious Image

Later, I added “…and courageous” because it can be difficult to be different. It takes courage to stay on your course. There are always some that will try to be an antidote to your special and unique contagion. I don’t know whether they are jealous or threatened or just believe that parity wins.

Whenever someone walks into your store, calls you on the phone, or meets you at a trade show – you have a choice: Be you and spread your special contagion or bottle up your magic and put it on the back shelf.

I’m hoping you Stay Contagious and Courageous – with who you are.

Photo on Pixabay by saifulmulia

“Stay Contagious and Courageous” is a post from: ConverStations

Do What You Like Least First – A Good Habit

oversleepingOne of the tragedies I experience most often when talking to business owners are the piles of angst-ridden work that sit on to-do lists, desks, and in the back room of their business.

Sometimes, I think I might be able to serve a business owner better by offering a “good habits” course so that pile stops growing. Rather, I will point to S.J. Scott’s books or Kim Yuhl’s new course on Habit Mapping

One mantra I share often (and use myself) is this:

Do What Your Like Least, First

In doing so, you’ll more time and freedom to do what you love most. What you like least, first. What you love most, last. And longer lasting. You’ll almost be able to schedule for serendipity.

Sometimes the greatest habits are simple, though not easy.

It’s hard to get up an hour earlier and focus on what you like least knowing that what you love is within a quick-attention span’s reach. It’s not easy to go cold-calling on prospects when having coffee with your business group is only an hour away. Maybe for you, it’s hard to send out invoices when surfing the ‘net and researching for your presentation is a click from now.

Simple. Not always easy. Do what you like least, first.

There is a scene from The Great Debaters that echoes this thought with the line:

We do what we have to do, so we can do what we want to do.


Does this topic resonate with you? S.J. Scott’s books. Kim Yuhl’s Habit Mapping Course.

Do What You Like Least First – A Good Habit is a post from: ConverStations


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