Guest Post from SocialMonsters
Shopping has gone mobile in a big way with the wild popularity of smartphones and apps. A Nielsen study found that 70 percent of people who use smartphones for shopping, use a store locator, and 56 percent of them use store locators in transit. That makes store locator links on websites one of the most effective ways retailers can get shoppers into their brick-and-mortar stores.
Here are three tips to make sure your mobile marketing efforts are bringing customers into your store:
Enhance Your Store Locator
Vend Blog’s Francesca Nicasio has some important pointers for retailers regarding their store locators. She advises retailers to put their store locator link on every page of their mobile sites, not just one. This makes it easy to find and always there for busy shoppers.
She quotes a PayPal report that shows that 57 percent of clicks to mobile landing pages are from actions like click-to-map and click-to-call pages. She suggest that retailers add these options to their store locators so visitors can easily see maps and directions. Busy shoppers want to know quickly if they can get what they are looking for at stores near them, and Nicasio recommends retailers that sell a variety of products to add filters to their store locators. This way shoppers can search by locations that sell the particular item they are looking for.
Use Location-Based Services
Location-based services are one of the ways to increase business foot traffic recommended by the Small Business Administration. Shoppers with smartphones like the iPhone 6 that have the newest GPS navigation and Wi-Fi calling can see all the deals in the areas they are going with the click of a button. Retailers not signed up with location-based services miss out on the opportunities to attract mobile shoppers to their stores.
Retailers can set up Yelp and Google+ profiles for free so local shoppers can easily find their locations. These can be enhanced with good quality photos and mobile-optimized Internet addresses for the best results. Paid advertising on location-based apps reaches users nearby and those with past check-ins who are likely to visit.
Apps like Groupon, Living Social, FourSquare, ShopKick and ThinkNear enable retailers to offer special deals and limited offers to shoppers in the nearby vicinity. They allow small retailers to schedule sales during peak business times or during slower times to get customer’s interest.
Take Advantage of Social Media Marketing
The Pew Research Internet Project reports that 60 percent of smartphone owners use them to access the Internet; 49 percent use them to get directions, recommendations and location-based information and 52 percent use them to check their email. Furthermore, it shows that 40 percent of all cell phone users access social networking sites on their phones.
That’s a big opportunity for retailers to reach shoppers through social media, according to the Small Business Administration. Social media experts featured by an SBA conference in 2012 recommend finding out where customers are on social media by testing a platform like Facebook. Then, they can explore others regularly so they can focus targeted content, engagement and ads on the platform that best suits their market.
This guest post submitted by SocialMonsters, a place to get great content for your business site as their team collaborates with you to provide content relative to your industry and important to your customers and readership.
Note: Occasionally, this site will publish a post by a guest author if the content, links, and purpose is to assist small businesses in building a better presence online or offline. If you are interested in participating with your own guest post, here are the ConverStations Guest Post Guidelines.
Photo on Flickr by OrangeShooter
Years ago, a new district manager came into my store to do an audit.
Looking at the negative space on wall displays and the placement of the rotunda tables on the floor, he barked, “Are we selling wall space and floor space this month?”
While the previous district manager preferred displays with plenty of ‘white space’, our new leader preferred a crowd of selections and choice. His was a different style – and we worked within the style guidelines he implemented.
Similarly, your presence on the web should have style guidelines. I’ve seen plenty of business owners skip important steps of resizing images or taking a short cut on formatting text – either not formatting at all or leaving multiple fonts after a copy and paste.
Here are some great articles and helps to creating your own content style guide:
How to Create a Content Style Guide: A step-by-step guide on creating a style guide, including some visual examples.
Creating a Style Guide for Your Blog or Brand: An easy template available from a site that is itself a wonderful example of following a style guide.
14 Tools for Writing a Style Guide: Each of the 14 steps point to a tool that can help you along the path to creating your style guide.
5 Style Guides to Help You Create Better Content: Points to five examples of style guidelines used by other companies, large and small.
It’s important to find consistency in your style. For your reader’s sake, but also for your own rhythm and ease.
Photo on Pixabay by stux
Every business owner I talk with, be it an owner of a small business or a solopreneur, every single one of them should write a book.
You should write a book. Maybe two.
Your book doesn’t need to be the size of a Harry Potter novel. It doesn’t even have to go to print. It can be (and maybe should be) a print-on-demand or even a single Kindle book. It can be a free e-book you offer as a lead magnet.
I once shadowed a hands-on business owner for two days and one night. The night included an on-site gathering he put on for his clients and vendors each month. During those 36 hours, of listening, watching, and taking notes, here’s what we came up with:
Thirty-six hours is not a lot of time. Yet between phone calls, customer conversations (in-person and on the phone), email exchanges and the community gathering, we collected a lot of talking/writing points.
Photo on Pixabay by memyselfaneye
Sometimes, the most productive thing we can do in the next 15-20 minutes – is no thing.
These three “Rees” (Re-creating, Reading, Reflecting) can work wonders for your body, mind, and spirit.
A few other 15-20 minute exercise that can prove profitable:
Make sure the most productive thing you’re doing is also profitable in the long run. Active isn’t always Productive.
Photo on Pixabay by AndrewExtra
One of the most frequently asked questions that come in from the SmallBiz Tracks Daily Podcast “Ask” page is something along the lines of:
Sometimes, this question opens up to a larger question, such as: “I’ve just started my own business after years in the corporate world. What do I do next?”
Many times, it goes along with something like: “I have so much to do, it seems like I’ll never get all of this done. What should I do first?”
Of course, there is no single right answer for everyone. However, if you know what’s most important to you and your business, the answer can become clear with a simple trigger question.
Define What’s Most Important
If you have a mission statement, mantra, or manifesto – you have hopefully outlined what’s most important in building your business.
For a landscaper, it may be to increase the value of the customer’s property by enhancing the visible views in every part of the property. For a real estate agent, it might be to place each customer in a home that has multiple “oohs” for each person and a blanket of “aahs” to comfort and secure a loving home.
In my own business, I help business owners build a better business presence, keeping them from reaching overwhelm.
There are three parts to that statement
Knowing those three things, it becomes easy for me to know what to do next in project work, platform work, or planning our work.
A Simple Trigger Question
If I come to a crossroads or fend off a sigh wondering what’s next, I ask this simple trigger question:
Often, that question compels forward movement and continual motion. It helps me manage my daily to-do list and others who make it a practice asking this simple trigger question have been able to avoid overwhelm.
To much to do? Just getting started? Take the very next step. What is it? The most productive thing you can do for the next 10-20 minutes.