Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014 and more...




Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014

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Week in Review January 18 – 24, 2014: Posts and Podcasts from ConverStations and SmallBiz Tracks (Almost) Daily Podcasts, and LIFT resources shared on Twitter (@smallbiztracks)

This Week on ConverStations

 LIFT Resources Shared on Twitter This Week

LEARN

IMPROVE

FLOW

THINK


You can catch a complete review, in addition to top links to give your small business a L.I.F.T by subscribing to Whistle Stops Weekly email newsletter. In 2015, we launched a new podcast: The L.I.F.T. Weekly Podcast for Small Business Owners. The SmallBiz Tracks (Almost) Daily Podcast is now included with select ConverStations posts.

Need a LIFT? Ask a question about a topic or subject, and we’ll get it answered on the show or on a post.

Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014 is a post from: ConverStations


Bleeding on the Video – Lift Clip 01-24-15

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We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow.

There’s something special about James Altucher, maybe more than one something. A lot of special is present in this TEDx Talk, filled with humor, write-em-down money quotes, sound advice, personal case study, and ideas.

As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds.

Note: Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today.

Bleeding on the Video – Lift Clip 01-24-15 is a post from: ConverStations


Coaching Styles in LIFT Clips 01-24-15

LIFT Clips Banner

We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow.

A big part of what we do at SmallBiz Tracks and SubCLUBs is coaching business owners. Not everyone can be coached the same, sometimes due to personality, other times because of the situation.

Here are some favorite film highlights of coaching styles and situations:

LEARN – Coaching by Guidance in Learning

Can't see the video in your RSS reader or email? Click Here!

IMPROVE – Coaching Drives To Be Better

Can't see the video in your RSS reader or email? Click Here!

FLOW – Coaching Warning Against Distraction

Can't see the video in your RSS reader or email? Click Here!

THINK – Coaching With Ambiguity Makes You Think

As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds.

Note: Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today.

Coaching Styles in LIFT Clips 01-24-15 is a post from: ConverStations


6 SEO Hurdles for Retailers and How to Beat Them

Small Local Shoppe

Written by Larry Alton

Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. Local SEO (LSEO) is the same thing, but it incorporates geo-targeting.

For retailers, especially those with both an online presence and brick-and-mortar establishment, following SEO best practices can be a challenge. You might have numerous product descriptions that are nearly identical, constantly shifting inventory, and other obstacles.

Luckily, SEO is designed to match users with the best, most relevant content. It’s not out to get you, and if you follow the best practices for SEO by Search Engine Land, it can substantially boost your business.

However, if as a retailer you’re a niche market, your SEO strategy might need a little tweaking. Here are some of your biggest SEO obstacles and how to overcome them.

1. That whole duplicate content thing

“Duplicate content” is an SEO black-hat staple that’s not going anywhere. In other words, if you get “caught” with duplicate content, you might get dinged by SEO crawlers and your website could plummet down the rankings.

This can be tough when you’re having to describe the exact same sweater, just with a different color, on 12 different landing pages. Use keyword variance, and consolidate those 12 pages into one with a color selection tab if you can.

2. Outdated SEO

If you have thousands of pages worth of products and descriptions, how likely are you to update them in a timely manner, realistically speaking? Old SEO, including keywords that are no longer relevant, can destroy your rankings.

It’s why Contently has offered up a great infographic of new vs. old SEO as a reminder of why you need to stay current. Either consolidate your pages to make them manageable or outsource an expert to keep your pages updated.

3. Holiday competition

Some SEO keywords are so competitive that you may have to “pay to play.” It’s also a matter of timing, though: The sooner you get your holiday or seasonal pages up, the better off you’ll be.

As a retailer, you’re probably accustomed to prepping for Christmas before Back-to-School is over. Make sure that over-punctuality extends to your SEO and website. Otherwise, you might not be getting into the black come Black Friday, after all.

4. Industry jargon

There’s no room for jargon when you’re an online business, especially retail. Rarely is jargon considered a desirable SEO key phrase, and it’ll mostly serve to confuse your users.

If you can say things more simply (and with a competitive SEO key word or phrase), do so. Jargon will only confuse people, trick them into thinking you’re more powerful than you are, or cover up problems.

5. Skipping LSEO

Just because you don’t have a brick-and-mortar location, that doesn’t mean you’re exempt from LSEO. Tap into your local connections, whether it’s your founder’s hometown or the locale where your analytics have shown the majority of your customers are living (say, Miami, for whatever reason).

Just make sure your LSEO content is organic, and it’ll give your rankings a tremendous lift.

6. Stay on top of links

Link building is a great way to improve your SEO, but not all links stay the same (or relevant). If you engage in link building, make sure those links get checked at least once every month.

You don’t want to link out to what was once another local kitchen supply store from your bakery shop, only to find out later that it’s turned into a dog food supply.

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Author Bio: Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn. Other ConverStations Posts by Larry Alton:

Note: Occasionally, this site will publish a post by a guest author if the content, links, and purpose is to assist small businesses in building a better presence online or offline. If you are interested in participating with your own guest post, here are the ConverStations Guest Post Guidelines.

6 SEO Hurdles for Retailers and How to Beat Them is a post from: ConverStations


Mobile Phones: More Than Just That

Mobile Device Sitting on a Table

Our conversation went from blogging to social media apps. As a mompreneur, it was important be able to stay connected from anywhere at anytime. I asked if I could see her phone.

“It’s more than just a phone!”

She quickly rattled off a dozen things this device is used for, from time management to health management, along with shopping assistant and invoice administration. It’s her camera, transactions register (Square), idea and research manager (Evernote), and whiteboard (SimpleMind). Plus, her TV (Hulu), library (Kindle), and radio (Pandora and Stitcher). She didn’t even mention email or text, though I know those are used often, too.

Mobile phones? They are more than just that.

Is your business mobile ready? Or perhaps, more than that?

Mobile Phones: More Than Just That is a post from: ConverStations