A lot of business owners seem concerned over repeating themselves on their blog or social media. One owner, in a highly specialized service business, recently told me, “I wrote about (that topic) just a few months ago.”
We looked at the traffic on her site. Page views have almost doubled and there has been a steady increase of new visitors each of the past few months. Saying, or writing, about the topic again won’t be a waste – rather it will probably provide value for the reader and the writer (the customer and the owner).
Here are 10 reasons to repeat good content:
- Mother of Learning: It’s been said that repetition is the mother of learning. My wife, an elementary school teacher, agrees with this practice. She says it aloud often (sometimes to me, others to herself).
- Glory of Tradition: Part of the glory of tradition is the repetition of a good thing. Consider repeating the style of content, such as a Week in Review or other series.
- Pattern of Programming: By developing a pattern, your readership has something to look forward to reading. There are plenty of magazines I read where I go to a particular section or department.
- Get Yourself in a Rhythm: By theming and programming your content, you’ll be able to develop a rhythm and stay ahead of writer’s block.
- Emphasize Importance: Repeat the important things, the good things, the valuable things. It emphasize importance. My doctor always asks me if I’m drinking enough water, then tells me how much I should be drinking. Repetitively. It’s important.
- Habit of Comfort: I listen to a lot of movie scores while working. I can listen to Thomas Newman and John Barry all day and get a lot of work done. There are similarities in their scores. It’s comfortable. Their music has become a habit.
- Focus on Favorites: How many times have you seen the “Soup Nazi” episode on Seinfeld? Do the Eagles play “Hotel California” at every live event? If they didn’t, the crowd would be disappointed.
- Build Understanding: Repeating good content allows your reader to anticipate, thereby becoming intuitive. I read a lot of James Altucher‘s work. He repeats his foundational thinking often. The become anchors, helping me as a reader to build an understanding of what he’s trying to convey.
- Develop Muscle Memory: When I meet folks offline, I often take out a pen and click it a couple of times (see my profile picture on the sidebar or social media channels). This is a cue for them to take notes. The other day, one owner clicked their pen as I was taking mine out of my pocket. Muscle memory is developed with repetition.
- Cues to Trigger Action: This is particularly important for your call-to-action steps within your content. Repeating calls-to-action will improve the motor skills of your reader or listener.
The first time you say or write something, people will remember a small fraction later. The more often you articulate a thing, the more they will remember that thing.
You’re probably repeating yourself often each day, just to different customers. That’s why it’s important to Listen to Your Day (boy, if I had a nickel for every time I’ve said that). Repeating the best of your best is a good idea. Zig Ziglar did it. John Maxwell does it. You should do it, too.
Photo on Pixabay by stevepb
Why Repetition Works: 10 Reasons to Repeat Good Content is a post from: ConverStations
Like you, I’ve become cautious when I get new Twitter followers. My heart celebrates; my instincts hesitate. I want to follow those that are legitimate in their interest, not just selling likes and retweets or other spammy services.
How do I do that? There are three simple and quick things I do before following on Twitter:
- Look at their Twitter stream. What do they say and share in their tweets? Is their value to others or all self-serving?
- Find out what tweets they favorite. Are they saving good resources and testimonies? Are their favorites aligned with content that fits their profile and voice?
- Check their website. Do they have a site? Is it a similar voice to their tweets and matches the flavor of their profile?
This thin-slice look takes a couple of minutes, tops. If they do have a good site, I often subscribe to their sit using Feedly. After all, If I’m willing to follow on Twitter, why wouldn’t I follow them via RSS?
I’m not the only person who uses this type of filtering. Dr. Laura Nicosia, a thought leader and educator of digital literacies, shares a similar practice. Here’s our conversation on Twitter:
I like what @LauraNicosia says in the last tweet above:
It’s the socially responsible thing to do. Authentic digital citizenship is a 2-way street of being a wise prosumer.
Following someone is not an act of endorsement, nor is sharing something from them an agreement with what they say. However, there must be value – either for you or for your network of followers – in the connection and what you share. A blind follow is socially irresponsible.
Photo on Pixabay by vikvarga
METHOD: Before Following on Twitter is a post from: ConverStations
Each Sunday afternoon on this site, we share a short devotional message. If this kind of post is of no interest to you, feel free to skip it and return on Monday. As we pointed out earlier, our post will close with a hymn or spiritual.
Differences Should Not Divide
We’re all different. We should all strive to celebrate our own differences. Different in our work and in our every day lives.
We should also recognize and seek good in the differences of other people. At least strive for peace with one another.
Some folks I work with have life habits that are not my own. In many cases, these habits wouldn’t work with my personality or my schedule. What I do, as best as I can, works for me. I hope what they do works great for them. By our differences, and sometimes our disagreements, we can grow stronger together and individually.
I may not act, believe, behave, or carry on with life the same as this person or that person. The Bible I read says I shouldn’t look to conform to the things of this world. The Bible I read also tells me I should live, as much as possible and with any of my doings, live at peace with others. I read this to mean all others – not just those that I go to church with or those who agree with my thinking.
It can be difficult. I’ve failed at this miserably in the past. If faced with struggles with others again, I’m sure failure will be due to my own pride. It won’t be their fault, but my own.
Whether in business (and there are many I differ with), or even within my own circle of friends (lots of differences there, too), I’m hopeful my presence can be a help not a hindrance.
Devotional: Differences Should Not Divide is a post from: ConverStations
We are always looking for ways to give small business owners a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow.
LEARN – Thought Leadership 101
IMPROVE – Thinking About Learning
FIND FLOW – Decluttering Your Mind
THINK – What Makes a Hero?
As a youth, Saturdays were filled with visual candy of cartoons in the morning and movie matinees in the afternoon. Now, we practice sharing Saturday videos from TED, subscriptions from YouTube, LIFT clips, and other videos shared via feeds.
Note: Every Sunday afternoon, our Whistle Stops Weekly newsletter is sent with at least one resource or link to L.I.F.T. your presence or practice. Subscribe today.
Thinking – LIFT Clips 05/02/15 is a post from: ConverStations