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It’s been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from “Dr. Love,” neurochemistry [...]
I’m happy to say that there are (or will be) two new translations of Brainfluence – one in simplified Chinese, and (finally!) one in Spanish. Simplified Chinese Brain Surgery The simplified Chinese version is already in print and shipping. As [...]
Ease into the week off with some reading material, mostly about the brainy side of marketing and sales! My Stuff In digital marketing, we constantly refer to the sales funnel. Scott Stratten, in his book Unselling: The New customer Experience [...]
They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing’s Scott Stratten. Stratten’s new book, Unselling: The New [...]
Here’s my latest content for the week, and hand picked items both I and my readers liked, too. My Stuff Brands often think about the retail packaging of their product, since they know it reflects on their brand and product. [...]
Like Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons). It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research! Want to get started right away? Download Brainfluence for Kindle!
"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing
"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment