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Roger


Here’s Why Smart Marketers Use A/B Testing

How often are websites designed using “best practices” or by trusting the experience of a seasoned expert? The answer is, “all too frequently.” In every speech I give, I offer practical advice on how to get better marketing results by [...]

The post Here’s Why Smart Marketers Use A/B Testing appeared first on Neuromarketing.

Mega-Recap for Roger’s Picks

My “picks” went on vacation over the holidays, and then got off to a slow start in the new year. So, this edition is a big catch-up on my own content from here, Forbes, and my podcasts at RogerDooley.com, along [...]

The post Mega-Recap for Roger’s Picks appeared first on Neuromarketing.

Why Monkeys Are Smarter Shoppers Than Humans

A new Yale study shows that capuchin monkeys, which respond like humans in many situations, are unlike humans when it comes to preferring more expensive treats.

The post Why Monkeys Are Smarter Shoppers Than Humans appeared first on Neuromarketing.

Sensory Marketing in a Business Card

We think of print as primarily a visual medium and a challenge to use for sensory marketing. You generally can’t smell it, taste it, or hear it. But touch can come into play in many kinds of print media. Hence, [...]

The post Sensory Marketing in a Business Card appeared first on Neuromarketing.

Beyond Clicks: Headlines That Persuade

A new study shows that the content of a headline changes what readers remember and even how they think. The challenge is to write headlines that serve multiple important purposes.

The post Beyond Clicks: Headlines That Persuade appeared first on Neuromarketing.

BrainfluenceLike Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons).  It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research!  Want to get started right away? Download Brainfluence for Kindle!

"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing

"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment


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