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This year’s Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I’ve attended or spoken at. The focus was on building habit-forming products, and the speakers were carefully selected [...]
Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts can have a big impact on your marketing, too.
The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the cover art. This is exciting, as I’ve observed a lot of interest in neuromarketing and [...]
Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.
All humans have built-in biases. This A to Z list of 67 different cognitive biases explains what they are and how to use them to improve conversion rates.
Like Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons). It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research! Want to get started right away? Download Brainfluence for Kindle!
"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing
"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment