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Psychology Hacks for Social Media, More – Roger’s Picks

Your weekend reading list is ready! Just a few must-read items from around the web… My Stuff We know that personalization can improve response rates and conversion, but some unpublished research shows the way you personalize a communication makes a [...]

Revealed: The Best Way to Personalize

What tiny change to a text message appointment reminder cut no-shows by 57%? All it took was adding the recipient’s first name. This remarkable result hasn’t been formally published, but is recounted in The Small BIG, the latest effort from [...]

Giant Conversion Tip List, No-cost CX Boost, More – Roger’s Picks

My Stuff Want a no-cost way to improve your customer’s experience? You might have to abandon the time-honored philosophy of “under-promise and over-deliver.” Check out Ep #32: A Surprising Way to Improve Real Customer Experience of The Brainfluence Podcast to [...]

Build Your Authority, Persuade with Charts, More – Roger’s Picks

Your weekend reading list! My Stuff It’s not often that you get to ask a legend a question… So, when I spoke with Dr. Robert Cialdini (@RobertCialdini), I popped my burning question… It’s been 30 years since he first published [...]

Cialdini Answers: Are Six Principles Still Enough?

What question would you ask Dr. Robert Cialdini? He may not have invented the concept of persuasion psychology, but his 1984 book, Influence: The Psychology of Persuasion, used extensive behavior research to add much needed structure to the field. Two [...]

More Recent Articles

BrainfluenceLike Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons).  It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research!  Want to get started right away? Download Brainfluence for Kindle!

"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing

"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment


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