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Roger


Dan Ariely’s Irrationally Yours: Predictably Amusing

irrationally yours by dan arielyGot problems? Author and behavior researcher Dan Ariely has answers. And, they are funny! His new book, Irrationally Yours, combines practical advice, behavior science, and humor.

How You Can Become A Thought Leader in 30 Days

30 day expertWant to be Seth Godin in a month? It's not going to happen. But, you can become a recognized expert in a surprisingly short time by using this approach from author Dorie Clark.

An Unexpected Way to Look Smarter

look smarterWant to look smarter? You might think performing this simple action will make you look dumb, but the opposite is true according to a Harvard Business School study.

Free To-Do List Apps and Expert Habit Hacks

to-do-appsMy favorite free to-do app, reviews of other apps, advice from habit experts, and a few brain-based to-do productivity boosters.

Microsoft Glasses Read Your Emotions

microsoft emotion-reading glassesSoftware giant Microsoft has been granted a patent for glasses that, the patent claims, can measure human emotions. Of particular interest is that the glasses are intended to work in both directions: they measure both the emotional state of the [...]

More Recent Articles

BrainfluenceLike Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons).  It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research!  Want to get started right away? Download Brainfluence for Kindle!

"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing

"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment


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