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How would you like to do a mind-meld with some of the world’s top experts in psychology, persuasion, marketing, neuroscience and more? For free? I’ve got exciting news for my Neuromarketing readers! We’re still working on the mind-meld technology, but the next-best thing is available today: The Brainfluence Podcast. Every week, we’ll talk with experts [...]
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Book Review: Webs of Influence: The Psychology of Online Persuasion by Nathalie Nahai I read a lot of marketing books, but it’s rare to find one that so closely matches my own interests. Nathalie Nahai’s Webs of Influence focuses on the intersection of web design and persuasion psychology. It’s safe to say that if you [...]
It’s that time again, and we’ve got a diverse set of reading from around the web. Please share your own great find in a comment! Need more exposure? Austen Allred (@AustenAllred) tells you how in The Hacker’s Guide to Getting Press . This is a long, detailed post that could easily be turned into an ebook [...]
The other day, I read a story at Fast Company titled Why You Should Google Yourself And Not Feel Guilty About It. I agreed with the reasoning of the author, Lindsay Lavine (@lindsaylavine), but was slightly puzzled by the “guilty” part. The headline was underscored by the opening sentence, “Admit it. You’ve Googled yourself, and [...]
Book Review: Repped: 30 Days to a Better Online Reputation by Andy Beal In these days of heavy business books laden with theory, we still encounter a few that are short, action-oriented, and eminently practical. Andy Beal’s Repped is one such book. Beal offers readers a 30-day program to evaluate a company or individual’s online [...]
Like Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons). It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research! Want to get started right away? Download Brainfluence for Kindle!
"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing
"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment