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Roger


The 1-2 Landing Page Punch that Will Boost Conversions

[Guest post by Jeremy Smith] Many marketers get so caught up in the technique of marketing that they neglect the human element behind it. Ecommerce, despite its digital facade, is an intensely human platform because it’s driven by people buying [...]

Color Psychology, Mind-Controlling Bugs, Blog Boosters, More… Roger’s Picks

You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more! Does blue automatically make your website more trustworthy? Do red buttons get the most clicks? Colors DO [...]

Cooties, Conversion, Brain Reboots, and Habits – Roger’s Picks

Here are the most intriguing and useful articles I’ve found in the last week, plus a summary of my own new content. Enjoy! We know from Daniel Kahneman’s work that our brains will take mental shortcuts whenever possible, including when [...]

The Neuroscience of Conversion Optimization

[Guest post by Nick Kolenda] If you’re a digital marketer, then you know the feeling. You poured your heart and soul into a recent campaign, and you can’t wait to see the results. A few days later, you check the [...]

The Cootie Effect: Touch, Contagion, and Magical Thinking

I’ve written about product contagion – the weird ability of one product to “infect” another with its properties (or its “cooties“) when they touch in a shopping cart – but there’s a related phenomenon that is, if anything, even stranger. [...]

More Recent Articles

BrainfluenceLike Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons).  It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research!  Want to get started right away? Download Brainfluence for Kindle!

"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing

"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment


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