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Roger


A Super-Simple Way to Make Your Prices Seem Lower… With One Catch

Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!

Be Like Bond, Use Persuasion Psychology, and More – Roger’s Picks

We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret [...]

A Totally Bizarre Way to To Get More Phone Leads

My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with trying to turn more visitors into phone inquiries. When they tested different combinations of web lead [...]

Neuromarketing, From Sydney to Stockholm

We’ve got some exciting and varied speaking engagements lined up in the next few months, and I hope to meet at least a few readers from around the globe. Sydney. Coming up very soon is my longest trip for 2014, the Creative Fuel conference in Sydney, Australia, on July 28. My topic is Neuromarketing and [...]

Giant Conversion Booster, Happy Design, More – Roger’s Picks

Here’s our curated list of some great content we found this week! I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing. Read Case Study – How I Increased Conversions by 785% in One Day (Without [...]

More Recent Articles

BrainfluenceLike Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons).  It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research!  Want to get started right away? Download Brainfluence for Kindle!

"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing

"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment


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