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Be Awesome, from First Impression to Last, and More – Roger’s Picks

This weeks picks include the science of first impressions, how to be someone people want to talk to, when to use rounded prices, and lots more!

The post Be Awesome, from First Impression to Last, and More – Roger’s Picks appeared first on Neuromarketing.

How To Set The Right Price Every Time

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process. It isn’t just “big picture” pricing, like establishing margins and an overall price point, that bedevils marketers. There [...]

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Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks

Wine-tasting is proven to be junk science, and there's a marketing lesson for all products and companies. Also, my newest from Forbes, latest podcasts, etc.

The post Junk Science of Wine, Most Hated (But Effective) Ad, More – Roger’s Picks appeared first on Neuromarketing.

Brainfluence Podcast – Episodes 31 to 40

Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance to catch up on any you missed. [...]

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Here’s Why Smart Marketers Use A/B Testing

How often are websites designed using “best practices” or by trusting the experience of a seasoned expert? The answer is, “all too frequently.” In every speech I give, I offer practical advice on how to get better marketing results by [...]

The post Here’s Why Smart Marketers Use A/B Testing appeared first on Neuromarketing.

BrainfluenceLike Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons).  It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research!  Want to get started right away? Download Brainfluence for Kindle!

"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing

"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment


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