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Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process. It isn’t just “big picture” pricing, like establishing margins and an overall price point, that bedevils marketers. There [...]
The post How To Set The Right Price Every Time appeared first on Neuromarketing.
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Another couple of months and we’ve got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI’s former top behaviorist! Here’s your chance to catch up on any you missed. [...]
The post Brainfluence Podcast – Episodes 31 to 40 appeared first on Neuromarketing.
How often are websites designed using “best practices” or by trusting the experience of a seasoned expert? The answer is, “all too frequently.” In every speech I give, I offer practical advice on how to get better marketing results by [...]
The post Here’s Why Smart Marketers Use A/B Testing appeared first on Neuromarketing.
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