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[Guest post by Jeremy Smith.] I absolutely love buyer psychology and neuroeconomics. Want to know why? ● Because it’s like a secret weapon that produces torrents of conversions (and money). ● Because it’s the only real way to understand why and how buyers make purchases. ● Because it’s the proven route to successful marketing. ● [...]
Here’s what we discovered this week, with my own new content below: This may not be the most important new study, but it’s certainly one of the stranger ones. Research by professors at the University of California – Riverside found that Wide-faced men negotiate nearly $2,200 larger signing bonus. I suppose plastic surgery would be [...]
Want to make your prices seem lower without actually changing them? Here's a research-based technique that will do exactly that, with one small catch... it doesn't work equally well for male and female customers!
We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks! Who doesn’t want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I’m sure some 007 movie buff will provide a counter-example, but I don’t recall the fictional secret [...]
My recent podcast interview with Brian Massey (@bmassey), aka The Conversion Scientist, had plenty of practical takeaways, but one of my favorites was Brian’s description of a test he ran to boost phone leads. Brian’s firm was charged with trying to turn more visitors into phone inquiries. When they tested different combinations of web lead [...]
Like Neuromarketing? You'll love Roger Dooley's new Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Amazon link, published by John Wiley & Sons). It's full of 100 actionable techniques and strategies for marketing, sales, and advertising, all based on the latest brain and behavior research! Want to get started right away? Download Brainfluence for Kindle!
"One-sentence review: You need to read this book." -Jeff Brooks, TrueSense Marketing
"Read this book to learn even more ways to change people's hearts, minds, and actions." — Guy Kawasaki, author of Enchantment