Howdy,
Why Ebooks I hear you ask? You and your company are experts in your industry, you have truck loads of information and expertise, some that is best kept to yourselves and some that is not so private...
So why not inuldge your audience to a free slice of your expertise and get them hooked. They will be back for more for sure. E books allow you to demonstrate your skills to prospects - give them an advance on your services. They are great for educating prospects so that when they are ready to buy, they know what they want and know YOU are the folks to provide it.
Check out the Ebooks Creative Agency Secrets has on offer on our Resources Page.
Take our own Ebook on Reverse IP Mapping for new business development as a key example. It is an easy to read 8 pages providing free information on Reverse IP Mapping, a tool that helps organisations discover the identity of their website visitors. We use it, but its no big secret so why not share the service and our thoughts on it for free with our potential clients?
By providing free information about your company's sevices you are encouraging a good start to the relationship with your potential customer. If your information is good, next time they may trust you enough to spend their hard earned $$$ with you instead of your competition.
Until next time,
The Creative Agency Secrets Team
