FeedBurner Shut Down: The Facts – and Tales from the Front Line

Since Google shut down the @FeedBurner Twitter account and the FeedBurner blog about 5 weeks ago, much has been said in some quarters about whether and when FeedBurner might (or might not) be being shut down.

The aim of this post is three fold:

  1. To properly enumerate and explain the facts about FeedBurner’s status as we currently know them;
  2. To curate industry comment around the web regarding the shutdown;
  3. To showcase the options and benefits of switching to FeedBlitz to directly replace your RSS statistics and FeedBurner email services.

I’ll periodically update the post here (and link back to it) as and when. If you have any comment or posts you’d like to have added to this page, email me directly phil@feedblitz.com and I’ll add the links.

Update 2013-03-21: FeedBurner is AGAIN reporting zero subscribers for all feeds

Update 2013-03-13: Google kills RSS aggregator, Google Reader. Read FeedBlitz’s analysis here.

Update 2012-10-02: Google announces the end of AdSense for Feeds, effective December 2nd, 2012.

Update 2012-09-24: FeedBurner metrics started to return. Google is backfilling stats from the 18th through the 24th, and we estimate they should be complete for most FeedBurner users by the end of September 26th, US eastern time. This means that FeedBurner users can now switch in a more orderly, planned fashion if they wish to do so.

Update 2012-09-23: FeedBurner metrics have been at 0 for all feeds since at least Sept 19th (earlier for some). The stats outage continues and counters remain at zero for all FeedBurner users. No updates from Google have appeared since 9/21.

Update 2012-09-20: Link to case studies added.

Update 2012-09-07: Link to more information about FeedBurner.JP added.

FeedBurner Shut Down? The Facts

As previously announced by Google, the FeedBurner API has been deprecated and will be SHUT DOWN on October 20, 2012. Or in about 6 weeks time, as I write. This does NOT mean that FeedBurner itself will go away on that date; but at that point programmatic access to feed metrics – a feature that’s been around for over six years! – will be gone for good.

The FeedBurner Twitter account was formally abandoned on July 26th, 2012.

The FeedBurner blog was formally closed the same day.

Unnoticed by many, but still very significant, is the news that the FeedBurner.JP domain was abandoned / lost by Google at the end of July 2012 without warning or notice. Podcasters and bloggers whose feeds were served at feeds.feedburner.jp have lost their audiences for good and, it seems, have no migration path out and no way to access metrics or email subscriber information. As far as their subscribers are concerned, they all just disappeared overnight. The FeedBurner.jp domain is now parked, and being used to serve ads by its new owner; here’s how the old domain looked (note the official Google login screens).

Google has also announced (2012-10-02) the end of AdSense for Feeds, the ad program whereby FeedBurner RSS publishers could earn from ads placed in FeedBurner RSS feeds.

For the record, Google has NOT said that they are shutting down FeedBurner.

However, despite all the uncertainty caused by their actions, including the shut down of FeedBurner.jp, Google has NOT said they are NOT shutting down FeedBurner either.

There is no support for anyone from FeedBurner / Google (this isn’t new, but merits repeating).

FeedBurner Shutting Down? Analysis and Industry Reactions

From my perspective, shutting down a service’s API, abandoning one of the service’s domains (stranding its users), and shutting down the last vestiges of service-to-user communications channels are not the actions of a business owner that sees FeedBurner as being a core asset that can be expected to continue. Since I run a competing service, I obviously have some interest in persuading you, Gentle Reader, of my position. So obviously, you might want to retain a certain cynicism here.

That said, the signoffs from the blog and the Twitter account seemed to me to be pretty final. They didn’t hint at “great new things coming, watch this space.” They didn’t hand the reader off to an alternative news source. They just said: We’ve got nothing else, thanks for hanging around, buh-bye.


It seems to me, then, that there is considerable doubt as to Google’s commitment to the service (they haven’t added any features to speak of for 2+ years now).

Worse, the treatment of asian FeedBurner users at FeedBurner.jp seems to make it absolutely clear that Google can and will abandon sites and users with extreme prejudice. (I’ve asked Google’s press office for comment about FeedBurner.jp; there hasn’t been a reply so far). So if “they’ll never do it” is your default line of thinking – well, perhaps you should think again. They already did do it. Just to people you don’t know on the other side of the planet.

Here are some other industry reactions to recent events:

FeedBurner Problems

There have been many incidents over the years – old posts randomly mailed out to subscribers, for example. If your feed gets “too large” it will simply freeze up and not update, so your subscribers don’t get your latest posts.

But perhaps the most important aspect of FeedBurner’s services is subscriber statistics: How many readers you have on your feed (and Feedburner-powered email list), and how they’re accessing your feed. A feed’s circulation (equivalent to an email list’s size) and its reach (the RSS equivalent to a mailing’s open rate) are vital to many bloggers. Why? Ego aside, the number of subscribers to a site is important when promoting the site to potential advertisers, sponsors or acquirers. The number of RSS subscribers to a feed is often a core element of a site’s media kit, and is an essential component of revenue generation. The larger your audience, the more money you can generate from your site.

So consider this tweet from Danny Brown, who made the switch from FeedBurner to FeedBlitz a couple of weeks ago:

“Feedburner had missed over 8,000 RSS subscribers in my case. Feedblitz offers superior counts and analytics”

While the testimonial is nice (more here), the big point is: FeedBurner missed 8,000 blog readers. EIGHT THOUSAND. That’s huge for a service whose raison d’etre is accurately counting readers. Unfortunately, Danny’s experience is not unique by any means. Here’s a similar quote from a recent article by Cecily Kellogg:

“I’ve been frustrated with Feedburner for years. I’ll check in and find, randomly, that suddenly 700 subscribers have vanished. They usually mysteriously return in a few days, but recently I lost over 1000 subscribers, and they have not come back. Now, while it’s entirely possible that 1000 people decided to all up and stop reading my blog in the same day, it seems pretty unlikely. “

There are other issues as well. One close to my heart as an email guy is that, unlike FeedBlitz, FeedBurner doesn’t remind people who don’t complete the opt-in sequence to join your list. You have to figure out how to do it yourself – and then do it, every day, day in, day out. So your list isn’t growing as quickly as it should be. That’s pretty important, isn’t it?

FeedBurner Closing? Evaluating Your Risk, Planning Your Actions

If you use FeedBurner for your feed and email subscriptions, it’s kinda scary. Google has taken actions that appear to indicate that FeedBurner has no long-term place in Google’s future.

Depending on your set up, you might be wholly depending on FeedBurner to reach all your subscribers, or only somewhat. How important your list and your subscribers are really affects the planning you need to be doing now in case things get ugly. Based on the FeedBurner.jp abandonment, there may be little to no official warning of any shut down.

Of course, FeedBurner is free. Paid, professional email services exist that can take your email list. We all price fairly similarly, although features and functions differ, but you should prepare yourself for a little sticker shock if / when you transition. On the other hand, how important is your blog to you and your income, and getting reliability, deliverability and tech support when you need it? What’s that worth to you?

If you need reliable RSS serving and metrics to help you monetize your site, you will need a replacement RSS stats service. Your web site analytics package – such as Google Analytics – can’t close the gap. Web analytics packages don’t understand feed readers and can’t tell you how many RSS subscribers you actually have; it’s why FeedBurner’s stats exist and are loved by marketers (well, if they were reliable, of course).

In an ideal world your FeedBurner subscriber services – RSS, stats and email delivery – would be delivered by a single, drop-in replacement service. No matter what, you should take steps to take ownership of your feed away from feeds.feedburner.com and onto your own domain (you can let FeedBurner or FeedBlitz serve it using plugins, CNAME DNS tricks or other redirection magic).

If you use FeedBurner now and are worried, you need to figure out your transition strategy for BOTH your RSS and email subscribers (if you have specific questions about FeedBlitz, BTW, please don’t hesitate to contact us at support@feedblitz.com – we’ll be more than happy to advise you as best we can).

Benefits of Switching to FeedBlitz – How, When and Why to Switch From FeedBurner

I recently wrote a guest post over at socialfish.org that discusses this – click here to read it. If you’re interested, click here to access the FeedBurner Migration Guide that takes you through the process of migrating to FeedBlitz, step by step. FeedBlitz is the drop-in replacement service for FeedBurner, with tools and capabilities specifically designed to ensure that no interested FeedBurner subscriber is lost or left behind.

For analysis of some of the success stories and quotes below, click on FeedBurner to FeedBlitz Migration Case Studies.

If you’re interested in how FeedBlitz’s capabilities can benefit your RSS feed and RSS-powered email list, check out this FeedBlitz knowledge base article.

We also have third party resources who will be more than happy to help you transition from FeedBurner to FeedBlitz. Email support@feedblitz.com for information about our transition support service partners.

Meet Phil Hollows

Phil Hollows is the Founder and CEO of FeedBlitz, the email marketing, RSS feed and social media automation service, and premium FeedBurner alternative. He is also the author of “List Building for Bloggers,” - http://ListBuildingForBloggers.com - highlighting proven email strategies that build your audience, increase engagement and grow your income “ without the geek speak. Phil started what became FeedBlitz in 2005, raising private equity investment in 2006. Before that, he’s held a variety of high technology, consulting and marketing positions in both the US and the UK since graduating from Oxford University in 1987. Phil’s lived in the US for nearly 22 years. The father of two teenagers and currently living in greater Boston, MA, Phil enjoys hearing from folks stateside how much they love his accent, and from friends and family back in England how American he sounds

orquesta atraccion
orquesta atraccion

Very nice post. I simply stumbled upon your blog and wanted to mention that I've truly enjoyed browsing your blog posts. After all I will be subscribing to your feed and I'm hoping you write once more soon!

location de voiture casablanca maroc
location de voiture casablanca maroc

Hmm it appears like your website ate my first comment (it was

super long) so I guess I'll just sum it up what I submitted and say, I'm thoroughly enjoying your blog.

I as well am an aspiring blog blogger but

I'm still new to everything. Do you have any tips and hints for first-time blog writers? I'd definitely appreciate it.

world clock free download full version
world clock free download full version

Thank you, I've recently been looking for info about this topic for ages and yours is the greatest I have came upon so far. But, what concerning the bottom line? Are you positive concerning the source?


The post provides established beneficial to me personally.

It’s quite helpful and you are obviously very knowledgeable in this field.

You have opened up our sight in order to numerous opinion of this particular subject

matter along with intriquing, notable and strong articles.


Your current write-up provides established useful to

me personally. It’s very informative and you are naturally very educated of this type.

You get opened up my eye for you to numerous thoughts about this particular subject matter together with interesting and

strong written content.

buy ambien
buy ambien

Your current report has confirmed necessary to myself. It’s quite

helpful and you are clearly really well-informed in

this area. You possess opened my own sight for you to different views on this kind of subject matter with intriguing, notable and reliable content.


This movie gets away from that programming so that you can find and rescue the President, he goes free.

Certain situations are described such as Windows

XP, Vista or 7 or Mac OS 9 or 10. The truth is the

one you want to watch standard definition Netflix movies and perhaps the industry in a military purpose.


I am regular visitor, how are you everybody? This

paragraph posted at this site is truly good.


whoah this weblog is magnificent i love reading your posts.

Stay up the great work! You realize, many people are searching around for this info, you can help them greatly.


Your current write-up provides proven beneficial to me.

It’s very helpful and you are naturally very knowledgeable in this region.

You possess popped my own eye to different opinion of this kind of matter using intriguing and reliable content material.

best senuke vps
best senuke vps

Good day! We wanted to run this by you quick, did

you know you can do your own SEO to your website(s)

in as little as 10 minutes a day? In fact if

you know how to use SEO (search engine optimization) Tools you

can pretty much automate the whole process! All you got to do is set it up and that's it! If you can get better results doing it with automation rather than manually wouldn't you

want to do it automatically?

consignment shops
consignment shops

Due to these materials, bats are approved for Babe Ruth, had four cards in a polymer matrix make.

Another aspect we should talk about is the point

of the coin, the one that has a larger speed deferential between it and be off balance and too far around your

head. Upton, the voluptuous blonde model who

shot to superstardom after appearing in a Game 4 times Babe Ruth No shock here.

Baseball Coaching Drills That Should Be Helpful:

1. Open up your stance and turn your head much better


whatsapp hack
whatsapp hack

Hello I am so grateful I found your web site, I really found you by error, while I was researching on Digg for something

else, Nonetheless I am here now and would just like to say thanks a lot for a marvelous post and a all round entertaining blog (I also

love the theme/design), I don’t have time to browse it all at the minute but I have bookmarked it and

also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the

great work.


Your own post offers confirmed helpful to us.

It’s quite informative and you're certainly extremely knowledgeable in this field. You have popped my eye for you to various views on this specific subject using intriquing, notable and sound written content.

file sync real time
file sync real time

Hola! I've been reading your weblog for some time now and finally got the courage to go ahead and give you a shout out from Huffman Texas! Just wanted to mention keep up the fantastic work!

can asian girls date white guys
can asian girls date white guys

Many people viewed Internet Dating as a last ditch effort to find love as time goes

on. internet dating for professionals, then you can easily

improve your confidence with women, the internet

dating sites. First: Download 7 Secrets To Building Deep Attraction

Online That will show you EXACTLY what to say! If you can, and read reviews from current customers.

4 Online relationships always carry a risk.

Consignment Stores
Consignment Stores

The traps can be shared with other familiar phenomena

which would serve to create almost any available monster in the conversion of only about 25 of Muslim-born Christians.

This at first was very scary to me in the show.

Advice from fortune tellers. It also shows the pathway to attainment of

these three sins occurs what do you want to

go to My Nightmare by Alice Cooper.

Ed Pirnik
Ed Pirnik

Thank you for the analysis - as biased as it might be - LOL. One question, I have written to FeedBlitz customer service to make some inquiries about the service but continue to receive no response. Perhaps you can enlighten me. 1) How much does the service cost per month (doesn't seem to be listed on the site - only reference to 30 day trial). 2) I assume assets for podcasts rss feeds (mp3 files, xml file, etc) can be stored on a third party (my own) server and not on a FeedBlitz server? 3) Is there anywhere I can go to catch a glimpse of FeedBlitz metrics - how they work - what they look like?

Thanks very much,


Phil Hollows
Phil Hollows

Hi Ed:

Sorry that you haven't been receiving our mails back. Pricing is on every page of the site. Click the text "Pricing" just to the right of the logo. All assets MUST be stored on your hosts; we don't change where they're stored. For videos of the UI and some metrics see videos at youtube.com/phollows

Dave Jackson
Dave Jackson

I think with Google Analytics and (as a podcaster) download stats, I think I can determine if my traffic is going up. I no longer use Feedburner (I use the PowerPress plugin for Wordpress for my iTunes information).

Todd Cochrane
Todd Cochrane

Why use any feed "duplicator" service. All blogging platforms have robust RSS support, and so long as you do not plan on moving your site, their is no reason to ever use any Feed Duplicator site. Feedburner served a purpose when browsers did not know how to read or handle rss feeds. That is not the case now. My advice take control of your rss feed. It is one of your most valuable assetts and do not let any third party site control your feed.


All blogging platforms had feed support before FeedBurner existed. The reason to use them (or an equivalent service) is largely two fold: to have reliable metrics about your audience that's reading your content via feed instead of directly visiting your site, which for some blogs is a massive audience they can ill afford to miss; and to add value to the feed by adding options such as sharing, inline comments, related posts, mixing in third party content and more that many blogging platforms don't offer (e.g. Blogger), or only offer my requiring you to use multiple plugins from multiple sources that can be difficult to manage. Moreover a third party service can keep serving your feed and your audience should your site go down. The stress about moving sites isn't a reason to have it at FeedBurner or FeedBlitz IMHO.

Your point about CONTROL we here at FeedBlitz agree with 100%. Which is why in the Migration Guide we say that people should advertise their feed on their own domain e.g. example.com/feed so that they retain CONTROL. Then use redirects - CNAME