FeedBlitz is enabling a new, higher earning ad-unit, called a “Marquee” for publishers opted in to our ad network. The marquee unit in testing has significantly boosted earnings, in some cases nearly doubled them. As such, we’re really excited about this new ad format, and have enabled marquees for all publishers currently earning with our email ad network. Marquees go live for everyone using our ad network tomorrow, March 31st, 2015.
Marquees don’t always show, but when they do, they appear exactly once per mailing, just under your logo and above the post content. If they don’t, there’s no material effect on your mailing’s layout. If you’re reading this via email, then odds are there is a marquee sitting right at the top here. Marquees are responsive, and so re-size automatically for mobile devices. They’re also wider and deeper than average, which is why they generate correspondingly more for you than our regular ad units.
We appreciate that they’re not necessarily for everyone, however. If you’re in our ad network but, after seeing them in action, don’t want to run these ads, go to My Account | Ad Revenue Share | Ads You Allow in Your Mailings (highlighted on the image below), click the button to edit your settings, and clear the “marquee” setting (highlighted in the main pane in the image below).
When you’re on that screen you’ll see another ad unit option, the takeover. This is a rarer (and more intrusive) beastie that will, if it runs in one of your mailings, generate WOW-level earnings for you (relatively speaking). We’ll be introducing that later in April, so watch this space for more information on that.
Marquees are a great new way for bloggers and publishers to generate new revenue from their mailings. We’re excited about the potential this new ad option has for our clients. If you want to try our ad network, just log in and switch the options on, following the steps above.