SmartForms: The Email Subscription Form Wises Up

Today I’m delighted to announce the introduction of FeedBlitz “SmartForms” – responsive, adaptive, flexible subscription forms available now, for free, with every active FeedBlitz publisher account.

To view the video online, go to

What’s Wrong with Email Subscription Forms Today

There are several problems with almost every subscription form out there right now, no matter what product, plugin, widget or service you’re using. Very often they’re not responsive — in other words, ill suited for mobile usage. They can be hard to update and / or customize, but worst of all, they’re Just Plain Dumb.

Why? Because if you have a popup, it’s going to pop up. If the visitor is already subscribed to your list, it doesn’t need to. But it does, anyway. That’s dumb — and incredibly annoying for your subscribers.

Got a form in your sidebar? It’s just as bad. Sure, it’s less annoying to existing subscribers, but it’s still occupying valuable screen real estate.

FeedBlitz SmartForms solve all these email subscription form problems.


FeedBlitz SmartForms do their best to recognize existing subscribers. And when they do, popups don’t pop up; regular forms shrink to dramatically reduce the real estate they take up (see the video above for an example). They’re much, much less intrusive when they can be, maximizing the screen space available for your other content. Visible SmartForms shrink, moving your other offers, ads and all your other sidebar content further up “above the fold” – better for the visitor, and better for your business in the long run.

Even when collapsed, however, existing subscribers can still use them if they want to. SmartForms always keep the subscribe button visible, and no matter who you are, clicking the subscribe button expands the form so it can be completed by the visitor, no matter what.


One set of code in SmartForms works on tablets, phones and the desktop. No fiddling required. ‘Nuff said.


You control the layout. What list (or lists, plural) the form offers, and how. Switch between vertical layouts for sidebars or horizontal layouts for forms that go between post and comments. Oh, and better yet? You can drop a field from your form and you don’t have to choose (or accidentally decide) to lose all your existing data along with it, simply to streamline the submission process.

SmartForms generate:

  • Hosted links;
  • Code for sidebar widgets;
  • Landing page forms;
  • Respectful popups.

When a SmartForm is submitted, it’s validated and submitted in place – the subscriber doesn’t leave your page.

SmartForm Dashboards

SmartForms collect data on how often they’re shown, submitted and opt-in rates. For example, Scott Monty (yes, that Scott Monty) has been using SmartForms in beta on a couple of his personal sites. He’s using our “respectful popup” version and saw conversion rates, in some circumstances, of over 9%. No, that’s not a typo, and no, there isn’t a missing decimal point. On other places on his personal sites he’s still converting at over 1%.

Here’s what Scott said in an email to me last month, quoted here with his permission:

“I just wanted to drop you a note to thank you and your team for creating the pop-up form generator.

Here’s what I’ve seen: a major uptick in my subscriber numbers. It’s generated far more new subscribers than either (1) when I didn’t integrate any kind of email capture with a call to action or (2) I just left the static subscribe/form on my home page to do the heavy lifting.

Just thought you’d like to know.”

Metrics are good, performance is great, but what if something goes wrong? What if you update a SmartForm, and it then performs less well than its predecessor? No problem: SmartForms are all automatically versioned. So if you want to get an old one back, you can — with a few simple clicks.

And More…

There’s so much more to say about the capabilities of this release, but really, watch the video, then dive in. Access SmartForms from your list’s dashboard, click the “Subscription Forms” button and have fun! (For current publishers, our old forms are now under the “Classic” button).

We’ll be posting more about SmartForms in the coming days. For example, SmartForms can save some web sites (I’m looking at you, coupon and deal bloggers) quite significant sums of money. Stay tuned.