Posts Tagged ‘audience’

How to stand out in email marketing

Where’s my audience?

You’re posting great content regularly, you’re enthusiastically promoting your site on all the top social channels, while diligently reading and following all the How to Blog Like a Rock Star articles and checklists you can find and yet…. your emails have low open rates, even lower click-through rates. Your list ought to be growing –…

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How to use suppression lists with email marketing

Working with Audience Segmentation

Not all emails are created equally, and not all emails are created to be sent to everyone. Working with Audience Segmentation in your Newsflash mailings allows you to hand-select those who will and will not receive particular emails. To begin, create your Newsflash. From the text editor, you can select the Audience Inclusion tab or…

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