Increasing Video Click Through in Email

Watching Video on a Table

Video is an incredible tool to have on your site as well as use with your email marketing. If your email is set to send automatic RSS-to-email notifications and your post contains a video, our system will show the video’s placement in the post, linked to the embedded post on your site.

However, if you are sending a Newsflash email there is a simple and highly effective technique to increase video click throughs to your site or to the video on a platform like YouTube. As opposed  to sharing a “See the video now!” link, insert a screenshot image of your video with a faux play button added to the center.

Screenshot of a video showing the play button.

If interested, your reader will attempt to press the play button on instinct. With this image hyperlinked correctly – be it to the post on your site, a different site or video sharing channel – your subscriber will have completed the action you desired for them to take. You’ve just created a visual, video-specific call to action for your Newsflash emails.

If you have any questions, simply send our team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Which links are most popular in your emails?

Working with Your Heat Maps Report

Reporting metrics are key when it comes to evaluating the success of your email marketing campaigns. While FeedBlitz offers a fleet of metrics and data reporting with each mailing, as well as summarized monthly mailing metrics, our publishers also have access to what we call the heat map.

A heat map is available for each mailing and is a great, quick reference guide to see what were the most popular links in your mailings. Accessible from your mailing list dashboard, located under Mailing Activity, select the title of your mailing to see the heat map report.

Find your most popular links with Heat Maps by clicking the title of your newsletter.

You will be taken to the web version of your mailing. Each link that has been clicked by a subscriber will be tagged with the percentage of clicks it has received. If there is no tag, that link has not received a click.

 

Why is this information important? Consider the following:

Do your readers tend to click more links towards the upper portion of your mailings? If yes, restructure your mailings to have the most important content listed first.

Are readers clicking the title or Read More enticement to your website in order to read the entire article? If no, consider increasing the content preview or adding/removing a photo to incite the click through to the full article.

Are subscribers interested in clicking your social media icons? If no, test moving them to the top of your newsletter if trying to increase your audience, or move them to the footer if this is not a priority for you.

These questions are merely a starting point for incorporating the heat map into your email marketing. An ideal check-in between lengthier metrics analysis, heat maps provide instant insight as to what and where your readers are and are not clicking in your mailings.

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If you have any questions, send our Support Team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!