Safeguarding your SEO: Google and Pop-Ups

Closing out an ad on a mobile phone.

As a blogger or website owner, you know what happens when Google makes an announcement and how it can adversely impact your site’s rankings. In August of 2016, the big G announced it will begin penalizing websites for “intrusive interstitials” (aka pop-ups) on mobile sites in January of 2017.

Google has stated that sites with too many or aggressive pop-ups on mobile platforms will be penalized in search results. We agree with his sentiment, we’ve long suggested the use of respectful pop-ups that allow for your readers to engage with your content before asking for a subscription. This move by Google is to reduce the number of pop-ups your readers will need to go through when viewing the mobile version of your site. Removal of these pop-ups, whether they be ads or subscription forms, will improve the reader’s experience of your site on a mobile device.

To protect your site and its rankings, FeedBlitz HQ has implemented a code change to accommodate this update from Google. This code change will prevent your pop-ups from appearing at all when your site is in mobile view. (Don’t worry, it won’t affect your pop-ups on a desktop or laptop device!) An automatic update for new pop-ups moving forward, you can take action now to address and update the current pop-ups.

How to Update your Pop-up

To do this you’ll simply need to complete the following steps:

  • Navigate to your lists SmartForm Editor. You can find your SmartForms in the dashboard of your list by clicking the “I want to button” and selecting “Subscription Forms & links”. Select the form you would like to work with, then click the green Design button in the upper right. This will take you to your SmartForm Editor.
  • Look at the top of the left pane and click the Code tab, then select Popup.
  • Adjust the pop-up’s settings to your preference and copy the code. Remember, we recommend letting your reader engage with your content before firing the pop-up. Click Update Pop-Up Code and copy it to your clipboard.
  • Replace the current pop-up code on your site with the new code. Usually, your current pop-up code is in a text widget at the bottom of your sidebar or if you have a widgetized footer, it could be there.  Don’t forget to click save after replacing your old code with the new.

 

And that’s it! You’ll be in line to protect your site from possible interstitial penalizing by Google.

If not a pop-up though, what else can you do?

Consider adding a subscription form in a sidebar or the footer of your website. These forms will still be present and non-intrusive when viewed in mobile. Another option is to work with a top bar through one of our integrated apps such as SumoMe from AppSumo or OptinMonster. This will place a subscription form bar at the top of your website, and will be in prime view for new readers.

If you have any questions, please don’t hesitate to contact our Support Team via email to support@feedblitz.com. You can also chat, check out our Help Forum, or give us a call at 1.877.692.5489. Our Support and Sales Desk is available Monday – Friday from 9 am to 5 pm EST.

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Easy enough for a blogger to set up in seconds, powerful enough for sophisticated corporate email campaigns, FeedBlitz is an RSS, Email and Social Automation Tool to take your email marketing to the next level. Visit us online to learn more or start your 30 Day Free Trial!

If You Have a Blog, Do You Really Need an Email Newsletter?

newsletterBy Bob Dunn

Developing rich, useful online content is hard work.

If you are a solopreneur or small business owner, often that task falls squarely on your shoulders.

But, you say, I only have so much time.

You may have decided you can manage a blog or a newsletter, but not both.

Let’s look closer at these two options. [Read more...]

CASL: The New Canadian Anti-Spam Legislation

CASLBy Hessie Jones

What’s going to turn the communications industry upside down in Canada and beyond?

CASL: The New Canadian Anti-Spam Legislation that takes effect July 1, 2014.

I’ve worked in the direct marketing industry since the early 90′s so I am aware of proper list building, proper opt-in, and disclosure on owned lists as well as purchased lists.

Then when email came along, permission marketing brought yet another level of complexity that marketers had to adhere to. [Read more...]

Email Marketing: A Street Level Analysis

email marketingBy Clay Morgan

When I served as publisher of a newspaper, we used email marketing, in the form of newsletters, to help highlight key stories and drive traffic.

The “top 5 stories” newsletter was our most popular.

It was sent out daily and contained the five most popular links of the day.

We also had email newsletters for sports, lifestyles, real estate, food, and a number of other topics. [Read more...]

Five Tips for Developing a Successful Email Newsletter

emailBy Jess Ostroff

Despite the advent of the “always-on” mentality that social media has instilled in us, email marketing is still one of the best ways to reach your audience, especially for small business.

The reasons in favor of using email newsletters as part of your marketing mix far outweigh the reasons not to, however many businesses are worried that their email marketing won’t be up to snuff.

Here are five simple ways to ensure your emails will be opened, read, and, most importantly, convert into web visits or sales. [Read more...]

Advanced Email Marketing: Landing Page Monetization, Pt.2

email marketingIn last Thursday’s post, we went over landing pages and how to easily monetize them.

Before I wrap up with the FeedBlitz “how-to” however, one point I didn’t emphasize last week is this: You should monetize the landing pages, true, but not the interactions that lead up to them.

By which I mean, don’t bling up the subscription form with lots of offers and competing links. You want to draw the subscriber in closer, so make it clear what you want them to do. Don’t distract them before they even start the process.

Similarly, you should keep the activation email down to one call to action: Activate your subscription. By all means brand it, but, again, don’t add other competing links, distractions and bright shiny objects. You want them to finish the play, so make that’s the first, obvious, and only choice they have. [Read more...]

Advanced Email Marketing: Landing Page Monetization

email marketingTuesday, you saw a great example of one organization’s email marketing campaign, and how it succeeded in snaring a trial.

Today, let’s dig further, and talk about monetizing your landing pages.

There are three landing pages on everyone’s web site that are typically ignored or forgotten about from a monetization perspective.

They are the landing pages that appear in an email list’s dual opt-in transaction cycle:

  • The “Check your inbox now” landing page
  • The “Thank you for joining the list” landing page
  • The “You have been unsubscribed” landing page

Here’s what you can do to help boost earnings without messing up each page’s core purpose. [Read more...]

How to Nail an Email Campaign in Five Easy Steps

Email CampaignToday, I want to share an example of a really great email campaign, interesting enough and pitched in such a way that I actually clicked on it.

I say “really great” for a number of reasons:

1. It was a blind send – that is, I had never (to the best of my knowledge, anyhow) signed up to receive email or any other type of contact from this company. But I still opened it.

2. It was beautifully designed, with an eye catching visual at the top. It was Christmas themed – brave, in this politically correct time where most corporations stick with the generic “Holiday” mentions – and they used a corresponding bold red font right off the top.

3. The writing was brilliant. Very human. Very casual. And while I knew it was a mass email that went out to thousands of people, I felt as if the writer was speaking directly to me.

4. And they used the magic word: FREE! [Read more...]

By Popular Demand: Scheduled Email Blasts

The majority of the FeedBlitz mailings are driven via blogs – so the simplest way to schedule a mailing is to set the list’s mailing schedule to Express, and simply schedule your posts. Done and done, works great.

The scheduling, though, has always been just for blog posts and not for any email outside of that. Which is great if all you’re doing is blogging, but not so great if you want to do some sophisticated drip campaigns to your subscribers.

To that end, we are often asked to allow newsflashes – a traditional email blast to just the list – to be schedulable too.

So (drum roll, please…) now they are!

When you set up a Newsflash – a non-blog mailing (a.k.a. an “email blast”) sent to your list – you now have the option to send it immediately or at some future date. Scheduled mailings appear on each list’s dashboard in the “Mailing Activity” tile, where you can change the email content and schedule it…as long as it hasn’t started yet.

When a scheduled subscriber mailing begins, FeedBlitz will let you know with (what else?) an email. You can schedule multiple mailings for a single list, or for any list you are managing at FeedBlitz for any of your sites. All our standard newsflash email marketing capabilities – segmentation, personalization, and suppression lists – are available on scheduled mailings as well.

Scheduled email blasts are perfect for email marketing campaigns targeting the subscribers you want to set up in advance.

Give it a whirl, why don’t you?

It is available from your list’s dashboard, via the honking great green “Send a Mailing” button, upper right. Let me know in the comments if you can’t find it or are having trouble getting emails scheduled.

And let us know what you think. We’ll be interested to hear how this works for each of you.