Posts Tagged ‘email marketing’

Pop-ups mobile email marketing

Safeguarding your SEO: Google and Pop-Ups

As a blogger or website owner, you know what happens when Google makes an announcement and how it can adversely impact your site’s rankings. In August of 2016, the big G announced it will begin penalizing websites for “intrusive interstitials” (aka pop-ups) on mobile sites in January of 2017. Google has stated that sites with…

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Do I Need An Email Newsletter

If You Have a Blog, Do You Really Need an Email Newsletter?

By Bob Dunn Developing rich, useful online content is hard work. If you are a solopreneur or small business owner, often that task falls squarely on your shoulders. But, you say, I only have so much time. You may have decided you can manage a blog or a newsletter, but not both. Let’s look closer…

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Canadian Anti-Spam Legislation

CASL: The New Canadian Anti-Spam Legislation

By Hessie Jones What’s going to turn the communications industry upside down in Canada and beyond? CASL: The New Canadian Anti-Spam Legislation that takes effect July 1, 2014. I’ve worked in the direct marketing industry since the early 90’s so I am aware of proper list building, proper opt-in, and disclosure on owned lists as…

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Streamlining Your Email Marketing

Email Marketing: A Street Level Analysis

By Clay Morgan When I served as publisher of a newspaper, we used email marketing, in the form of newsletters, to help highlight key stories and drive traffic. The “top 5 stories” newsletter was our most popular. It was sent out daily and contained the five most popular links of the day. We also had…

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Email Newsletter Tips

Five Tips for Developing a Successful Email Newsletter

By Jess Ostroff Despite the advent of the “always-on” mentality that social media has instilled in us, email marketing is still one of the best ways to reach your audience, especially for small business. The reasons in favor of using email newsletters as part of your marketing mix far outweigh the reasons not to, however…

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Landing Page Monetization

Advanced Email Marketing: Landing Page Monetization, Pt.2

In last Thursday’s post, we went over landing pages and how to easily monetize them. Before I wrap up with the FeedBlitz “how-to” however, one point I didn’t emphasize last week is this: You should monetize the landing pages, true, but not the interactions that lead up to them. By which I mean, don’t bling…

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Advanced Email Marketing: Landing Page Monetization

Advanced Email Marketing: Landing Page Monetization

Tuesday, you saw a great example of one organization’s email marketing campaign, and how it succeeded in snaring a trial. Today, let’s dig further, and talk about monetizing your landing pages. There are three landing pages on everyone’s web site that are typically ignored or forgotten about from a monetization perspective. They are the landing…

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How to Nail an Email Campaign in Five Easy Steps

How to Nail an Email Campaign in Five Easy Steps

Today, I want to share an example of a really great email campaign, interesting enough and pitched in such a way that I actually clicked on it. I say “really great” for a number of reasons: 1. It was a blind send – that is, I had never (to the best of my knowledge, anyhow)…

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