If You Have a Blog, Do You Really Need an Email Newsletter?

newsletterBy Bob Dunn

Developing rich, useful online content is hard work.

If you are a solopreneur or small business owner, often that task falls squarely on your shoulders.

But, you say, I only have so much time.

You may have decided you can manage a blog or a newsletter, but not both.

Let’s look closer at these two options. [Read more...]

Five Tips for Developing a Successful Email Newsletter

emailBy Jess Ostroff

Despite the advent of the “always-on” mentality that social media has instilled in us, email marketing is still one of the best ways to reach your audience, especially for small business.

The reasons in favor of using email newsletters as part of your marketing mix far outweigh the reasons not to, however many businesses are worried that their email marketing won’t be up to snuff.

Here are five simple ways to ensure your emails will be opened, read, and, most importantly, convert into web visits or sales. [Read more...]