How to Change the Language of Your Emails

Working with Language in the ATE

The language of your mailings is ultimately determined by the browser settings of your viewers, however, should you wish to manually set the language of your mailings you can do so using the Advanced Template Editor.

Select your mailing list – choose I want to… Change… Template Design and ensure you have switched your template to the Advanced Template Editor.
From here you will be able to easily change the language of your newsletter as well as whether the text reads Left to Right or Right to Left by working with the below buttons:
Screenshot of Advanced Template Editor and Icons to change Language
If you have any questions, simply send an email to support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Removing Instagram Captions in Your Mailings

Image of a vintage camera

Your FeedBlitz template is capable of pulling the three most recent Instagram photos for your subscribers to see. This is a great way to cross promote your brand, while broadening the views of your photos, without the hassle or worry about algorithm changes within the Instagram app.

With your three most recent photos, the template also pulls the captions of these photos. If you tend to post longer captions or use multiple hashtags in your captions, this can take up an increased amount of space in your template.

To easily remove Instagram photo captions in your email template, you will need to remove the <$BlogItemTitle$> element located in the Instagram section of the template. To do this your template will need to be in the Advanced Template Editor.

In the ATE, scroll down in the template to your Instagram box. This is where you will remove the tag  <$BlogItemTitle$> to remove the captions of your photos:

This will remove the captions while leaving the photos visible and still linked to your Instagram account. You can easily apply this to captions on your other social channels as well, should you wish to remove captions for your Pinterest, YouTube, Etsy, or Shopify feeds.

If you have any questions, simply send our team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Working with Images in Your Mailings

Woman looking at computer editing photo

Using images in your content can do wonders when it comes to increasing engagement. Many publishers will feature their main image with only a short line of text in their emails to encourage readers to click-through to their website. These images can really draw a reader back to your site, as long as they behave properly when converted to email.

All FeedBlitz EZ templates are responsive which accommodates a variety of image sizes. However, should you notice your images bleed outside the borders of your template, there is a simple solution to avoid this in future mailings.

Best practices encourage the use of images no larger than 600 px wide in your posts. Following this guideline  will ensure your images are transmitted correctly to your email template.

Be advised, however, that some email clients will show the original image size, regardless of the adjusted dimensions specified by your template or blog post. The best method is to adjust the images in an editor before uploading them to your post or email template in order for the desired image size to be shown no matter which email application is used.

If you have any questions, simply send an email to support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

How to Personalize Your Emails

Typewriter typing Dear Sir or Madame

Increase Personalization by Adding a First Name to Your Emails

If you’re looking to create a personal touch to your emails, adding the subscriber’s first name is a great place to start.

Before beginning we recommend brushing up on your Custom Field Knowledge and working in our Advanced Template Editor.

In order  to add  a subscriber’s first name to an email, you will need to have the custom field identified and switch your email template to the ATE.

In the ATE switch to the Custom Fields tab. Copy the Template Tag for your Custom Field to add to the template, above the <$BlogPosting$> tag as shown below:

FeedBlitz Dashboard showing how to add a first name

Should you only have Custom Field information for a portion of your subscribers, but plan to gather it for everyone moving forward, you can still include a greeting, with their name, while having an alternative should the field be blank. To do this, use the following line of information:

<$if FirstName$>Good morning, <$FirstName$>!<$else$>Good morning!<$endif$>

This is using an “if this, then that” scenario that if a First Name is present, it will be shown, however, if no value is assigned to the field, you are listing an alternative.

FeedBlitz Dashboard showing the inserted code for a conditional first name field

Using this condition works to prevent this from happening:

Email preview showing what appears when a first name field is entered without a condition.

A quick, simple way to personalize your mailings, you are able to add Custom Field information to your mailings as you see fit.

If you have any questions, simply send us an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Diving into the Advanced Template Editor

You know that the success of your email marketing campaign can be determined equally by what you send as it is by how you send it. Because of this, our EZ Template Editor offers publishers vast capabilities when it comes to customizing their email templates. Changing colors, fonts, layout of the content, social icons, social channels, all can be easily edited with a few clicks.

However, for more advanced editing options, we also offer the Advanced Template Editor (ATE). Switching to this template allows enhanced customization using our FeedBlitz Template Tags and full access to the underlying HTML coding.

What happens when I switch to the Advanced Template Editor?

We recommend getting as much of your styling and social preferences set while working in the EZ Template Editor. This will reduce the amount of code edits you’ll need to make after switching to the Advanced Template Editor. Once you have a majority of the information set, select the orange button towards the upper right corner of your screen which reads “Switch to Advanced Template Editor.” You will then see the following screen:

The Advanced Template Editor mimics the dashboard of many popular content management systems. Below editing buttons, you will see the rich visual text editor with your FeedBlitz Template Tags. Should you prefer to work with HTML, you can do so by selecting the Source button in the upper left corner of the editor.

Pro Tip: We recommend keeping a test list for template edits when working with the ATE. Once you are satisfied with your edits and have tested them on your own email accounts to ensure they render as expected, then copy your changes into your active list.

As with the EZ Template Editor, you can save and access prior drafts and versions of your template, which makes it easy to back-track your changes. If using multiple mailing lists or Autoresponders and you would like for them all to use the same template, simply check the box at the top of the editor making the template the Master Template.

The ATE also easily allows you to insert custom field information you have gathered such as a subscriber’s first name. Select the Custom Field tab and you will see a list of your custom fields, along with the appropriate Template Tag to use in order to insert them into your mailings.

What are Template Tags?

FeedBlitz Template Tags are used to tell the FeedBlitz platform when it should add specific information or take actions building your mailing.

The most common template tags you will see are:

  • <$BlogPosting$>  - This tag notes the beginning of your blog post section. There will be two of these tags (opening and closing the section) and any information listed between these tags will be true for any blog posts in your mailing. If your mailing contains more than one post, all of the elements between these tags will repeat for each post insertion.

  • <$BlogItemTitle$> – The title of your blog post.

  • <$BlogItemBody$> – The body of your blog post.

  • <$BlogItemURL$> – An automatically generated link to the post. You won’t see this tag unless you use the link tool to create a hyperlink.

  • <$BlogNoLandingPage$> – This tag comes in pairs and prevents any content found between them from appearing on default FeedBlitz pages such as subscription confirmation pages and opt-out completion.

When working with the ATE, the style of the Template Tags will be applied to the content they insert into the mailing. (Think: font, size, color, placement, etc.) You can find a full list of tags by selecting the Template Tags tab at the top of your Advanced Template Editor.

Adding Content in the Advanced Template Editor

Many of our publishers enjoy adding a personalized note to the email subscribers in a weekly or monthly newsflash on demand mailing. To do this, we recommend having a separate list for your summary mailings. You can clone the original mailing list, which copies your current template, then work within the Advanced Template Editor to add this space for content. Our Support Team can assist you with this if you have any questions along the way.

This is also applicable if you wish to add a note after the content of your mailing. You can see how we used this feature in our Quick Tips Newsletter. We added the following note to the template:

We added this because the Quick Tips Newsletter is a new mailing and we wanted to offer our subscribers a quick way to unsubscribe, if they didn’t find the information relevant.. If you plan on adding an additional mailing to your email marketing, this is a great way to do so while causing little inconvenience to your subscribers.

The Advanced Template Editor increases the power and flexibility you have over customizing your email templates, and that is something we highly value here at FeedBlitz Headquarters! We know working with HTML and CSS can take some time, and that is why we recommend doing a majority of your work in the EZ Template Editor. Remember that the EZ Template Editor gives you many choices over the style of your newsletter and ensures your mailings are mobile responsive, use care when making your final adjustments in the ATE to preserve this feature.

If you’re ready to dive into the Advanced Template Editor, but still have a few questions, send our support team an email to support@feedblitz.com. You can also chat, check out our Help Forum, or give us a call at 1.877.692.5489. Our Support and Sales Desk is available Monday – Friday from 9 am to 5 pm EST.

Did you find this post useful? Let us know! We enjoy hearing feedback on how we can better serve you. Send an email with your thoughts. Thank you in advance as we look forward to hearing from you!

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Easy enough for a blogger to set up in seconds, powerful enough for sophisticated corporate email campaigns, FeedBlitz is an RSS, Email and Social Automation Tool to take your email marketing to the next level. Visit us online to learn more or start your 30 Day Free Trial!

Who are your emails from?

If you’ve ever wondered how to change the “sending” or “from” email address of your mailings, then today’s quick tip is right up your alley! The sending email address is shown to your subscribers even though FeedBlitz handles sending the mail. It is also the address which receives any replies you may have. To update this address, follow these steps:

Select your Mailing List -> I Want To… -> Change -> Settings, Schedule -> Mailing Settings and Schedule Tab

Here, select the email address listed and a pop up will appear, allowing you to edit both the email address and the “sender’s name.” Keep in mind that the “sender name” can be overridden by a name or nickname in a subscriber’s address book.

If you have any questions, simply send our Support Team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

 

Growing Your List: Send Something Worth Reading

You have an excited, interested new subscriber who has completed the full customized subscription process, and just a few hours or days later, they receive the first post from you and are filled with a great sense of underwhelm. They skim the article, scroll to the bottom and click unsubscribe.

Not the scenario we’re all hoping for, right? This can easily happen to a publisher who doesn’t pay much attention to how their content is being delivered. In today’s post we are going to introduce the EZ Template Editor available to FeedBlitz publishers and point out a few, simple ways you can maximize its offerings to create aesthetically appealing, clean and reader-friendly emails for your subscribers.

Why should I care about my email template?

Looks aren’t everything, but when you’re talking about online marketing (emails included) and you only have an estimated 8 seconds to capture someone’s attention, looks matter a lot more than you’d think. It’s true your subscribers follow you because they’re interested in the content, however the delivery of that content holds a near equal value.

Before we get started, pull up your current email template and ask yourself these questions:

  • Is it aesthetically appealing?
  • Does it look like it came from my website?
  • If you’re sending multiple posts, are you sending the full posts or short summaries?
  • IS IT MOBILE RESPONSIVE? *Bolded and capitalized to hit the importance of that one detail, of course.
  • Can I easily pinpoint the focus of my email?
  • Does it give clear options for forwarding to friends, unsubscribing, reading past issues, and more?
  • Are my social links highlighted?
  • And possibly the most important question: Is there room for improvement here?

If your answer is NO to any of the above questions, keep reading. If your answers are all YES to the above, keep reading still as there’s always something new you could learn.

How do I get started editing my template?

This is a very common question our support team gets on a regular basis, and so we created the below video from our FeedBlitz Support YouTube channel which walks you through the steps of setting up a new design with our EZ Template Editor.

Having trouble viewing this video? Click here.

Interested in checking out more great videos from our Support team? Head over to our YouTube channel  for tutorials and introductions to help maximize your FeedBlitz publishing experience!

While this video walks you through only the beginning stages of creating and editing your email template, you can see it leaves room for heightened customization to your liking. Sharing as much or as little information as you’d like, color matching to your website’s branding, incorporating your social accounts for added visual bonus, and adjusting your content layout to your liking are all features you have control over in your template.

Feature Highlight: All email templates created with our EZ Template Editor are fully responsive! Considering 53% of email is opened and read on a mobile device, this is one less thing for you to worry about.

You can always preview your template or access prior drafts when working in the template editor. Once you have a near finished  product, we suggest checking your template through the orange Troubleshoot button on your Mailing List dashboard. Here you can select either a Preview which will open in a new browser window, or send a Test Email which gives a stronger idea of what your subscribers will be receiving.

Pro Tip: Check your email template on multiple browsers (Chrome, Firefox, etc.) and multiple devices (computer, phone, tablet), as well as multiple email clients (Gmail, AOL, Outlook, Yahoo, etc.) if possible. This will let you see how a variety of clients and browsers register your email and will assist you in double checking margins, image widths, post truncation, gauge responsiveness and much more.

For those of you who are satisfied with their EZ Template design and are looking to take things a step further, we offer the Advanced Template Editor (ATE). Working in the ATE does require basic coding knowledge, but it offers the opportunity to incorporate custom fields, forms and multiple RSS channels in one email. To learn more about the ATE editor, please contact our Support Team for further assistance.

Coming up next week on the FeedBlitz blog, we’ll be adding in a few bonus tips and tricks from our Support Team. You have the basics in place and now it’s time to fine tune the process to position you for growth now and for the rest of the year.

Love the EZ Template Editor but find yourself questioning how you can improve your template? Contact our Support Team support@feedblitz.com for a basic template review and we’ll send you a few ideas to enhance your template design!

If you have any questions on any of our FeedBlitz features, send us an email at support@feedblitz.com, check out our Help Forum, chat with us online or give us a call at 1.877.692.5498.  Our Support and Sales Desk is available Monday – Friday from 9 am to 5 pm EST.

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Easy enough for a blogger to set up in seconds, powerful enough for sophisticated corporate email campaigns, FeedBlitz is an RSS, Email and Social Automation Tool to take your email marketing to the next level. Visit us online to learn more or start your 30 Day Free Trial!