How to Change the Language of Your Emails

Working with Language in the ATE

The language of your mailings is ultimately determined by the browser settings of your viewers, however, should you wish to manually set the language of your mailings you can do so using the Advanced Template Editor.

Select your mailing list – choose I want to… Change… Template Design and ensure you have switched your template to the Advanced Template Editor.
From here you will be able to easily change the language of your newsletter as well as whether the text reads Left to Right or Right to Left by working with the below buttons:
Screenshot of Advanced Template Editor and Icons to change Language
If you have any questions, simply send an email to support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Demystifying Your Sending Schedule

Hand placing mail in a mailbox.With your automated RSS-to-Email mailings you are able to set a specific sending schedule. This will affect what time your subscribers receive their emails as well as how many emails are including in your mailings, should you post multiple times a day or week.

To help clarify the differences in our various scheduling dates and times, we created the below list with detail on expected delivery and article inclusion:

Once a Day: You will be able to select which 3-hour time block in which you would your mailing to be sent. This mailing will include all new posts since the previous sending window.

Weekly: Select the day of the week and the time of day you would like your automatic mailing to be sent. This will include all new posts since the previous sending window.

Pro Tip: If you post often and offer a daily mailing, it is also a great idea to offer a weekly version for those who prefer to receive all updates in one email as opposed to multiple emails.

Monthly: Similar to Weekly Schedule, however, you will be able to select the exact day of the month an update is sent.

Express: Expect an email to be sent within 30-45 minutes of a new post going live on your site and being detected by our system. This is ideal if you do not post multiple times a day, on a regular daily schedule, or if updates are time-sensitive.

ASAP: Posts will send immediately. In order for this sending schedule to be activated, your must have PubSubHubbub enabled in your feed.

On Demand: This is a manual sending schedule and no automatic mailings will be sent to your subscribers.

Many publishers test their sending schedules to see the impact on their open rates. Should you alter your schedule to test open rates, we recommend only doing so every 3-4 weeks or so to gather proper metric data as well as to not alarm your subscribers with frequent changes.

If you have any questions, simply send our team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Working with Audience Segmentation

Not all emails are created equally, and not all emails are created to be sent to everyone. Working with Audience Segmentation in your Newsflash mailings allows you to hand-select those who will and will not receive particular emails.

To begin, create your Newsflash. From the text editor, you can select the Audience Inclusion tab or the Audience Suppression tab as shown below:

No matter which mailing list started the Newsflash, these tabs allow you to include and exclude subscribers from all of your lists, as well as working with Segments (such as those who have not opened for a certain period of time, for example) or any groups you may have in place.

Bonus tip: Using Groups to segment your list can help you further shape your audience should you have Custom Field-Specific Groups in place.

If you have any questions, simply send our Support Team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Increasing Video Click Through in Email

Watching Video on a Table

Video is an incredible tool to have on your site as well as use with your email marketing. If your email is set to send automatic RSS-to-email notifications and your post contains a video, our system will show the video’s placement in the post, linked to the embedded post on your site.

However, if you are sending a Newsflash email there is a simple and highly effective technique to increase video click throughs to your site or to the video on a platform like YouTube. As opposed  to sharing a “See the video now!” link, insert a screenshot image of your video with a faux play button added to the center.

Screenshot of a video showing the play button.

If interested, your reader will attempt to press the play button on instinct. With this image hyperlinked correctly – be it to the post on your site, a different site or video sharing channel – your subscriber will have completed the action you desired for them to take. You’ve just created a visual, video-specific call to action for your Newsflash emails.

If you have any questions, simply send our team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Removing Instagram Captions in Your Mailings

Image of a vintage camera

Your FeedBlitz template is capable of pulling the three most recent Instagram photos for your subscribers to see. This is a great way to cross promote your brand, while broadening the views of your photos, without the hassle or worry about algorithm changes within the Instagram app.

With your three most recent photos, the template also pulls the captions of these photos. If you tend to post longer captions or use multiple hashtags in your captions, this can take up an increased amount of space in your template.

To easily remove Instagram photo captions in your email template, you will need to remove the <$BlogItemTitle$> element located in the Instagram section of the template. To do this your template will need to be in the Advanced Template Editor.

In the ATE, scroll down in the template to your Instagram box. This is where you will remove the tag  <$BlogItemTitle$> to remove the captions of your photos:

This will remove the captions while leaving the photos visible and still linked to your Instagram account. You can easily apply this to captions on your other social channels as well, should you wish to remove captions for your Pinterest, YouTube, Etsy, or Shopify feeds.

If you have any questions, simply send our team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Working with Images in Your Mailings

Woman looking at computer editing photo

Using images in your content can do wonders when it comes to increasing engagement. Many publishers will feature their main image with only a short line of text in their emails to encourage readers to click-through to their website. These images can really draw a reader back to your site, as long as they behave properly when converted to email.

All FeedBlitz EZ templates are responsive which accommodates a variety of image sizes. However, should you notice your images bleed outside the borders of your template, there is a simple solution to avoid this in future mailings.

Best practices encourage the use of images no larger than 600 px wide in your posts. Following this guideline  will ensure your images are transmitted correctly to your email template.

Be advised, however, that some email clients will show the original image size, regardless of the adjusted dimensions specified by your template or blog post. The best method is to adjust the images in an editor before uploading them to your post or email template in order for the desired image size to be shown no matter which email application is used.

If you have any questions, simply send an email to support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

How to Personalize Your Emails

Typewriter typing Dear Sir or Madame

Increase Personalization by Adding a First Name to Your Emails

If you’re looking to create a personal touch to your emails, adding the subscriber’s first name is a great place to start.

Before beginning we recommend brushing up on your Custom Field Knowledge and working in our Advanced Template Editor.

In order  to add  a subscriber’s first name to an email, you will need to have the custom field identified and switch your email template to the ATE.

In the ATE switch to the Custom Fields tab. Copy the Template Tag for your Custom Field to add to the template, above the <$BlogPosting$> tag as shown below:

FeedBlitz Dashboard showing how to add a first name

Should you only have Custom Field information for a portion of your subscribers, but plan to gather it for everyone moving forward, you can still include a greeting, with their name, while having an alternative should the field be blank. To do this, use the following line of information:

<$if FirstName$>Good morning, <$FirstName$>!<$else$>Good morning!<$endif$>

This is using an “if this, then that” scenario that if a First Name is present, it will be shown, however, if no value is assigned to the field, you are listing an alternative.

FeedBlitz Dashboard showing the inserted code for a conditional first name field

Using this condition works to prevent this from happening:

Email preview showing what appears when a first name field is entered without a condition.

A quick, simple way to personalize your mailings, you are able to add Custom Field information to your mailings as you see fit.

If you have any questions, simply send us an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Grow Your List with Subscribe by Text

Do you speak at events, host live streaming sessions, or produce a podcast? If so, our Subscribe via Text option is the ideal tool to have on hand for your listeners to easily and quickly join your list.

To get started with this option, select the Subscribe by Text / SMS option under Lists. From here you will be prompted to select your mailing list, if you have more than one available.

Screenshot of FeedBlitz Dashboard showing Subscribe via Text Option

Subscribe via text is enabled on all mailing lists. The default text code is your mailing list ID, however you can set this code to be any unique code like. Once a listener or viewer texts the designated code to the number 1.781.262.3877, they will receive an automated text message containing a link to your subscription form.

Click to set up the text as noted above. You are able to designate as many codes as you’d like, and can customize the message your listeners receive:

Pro Tip: Speaking or attending multiple conferences? Create new codes along with custom fields for each conference. This will tag your subscribers so you are able to easily differentiate which subscriber came from which conference.

Standard text message and data rates may apply for your subscribers. Separate codes will need to be used for individual mailing lists.

If you have any questions, simply send our Support Team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

You Don’t Always Have to Email Each Post

Using Exclude Tags  to Refrain from Sending Posts

We understand there are times you would like to post an item to your website without having it sent to your mailing list. Exclude tags are a simple way to do this in FeedBlitz.

Have you missed a tip or two? Catch up on all of our Quick Tips here!

You can find exclude tags in the Settings of your Mailing List. Look for the line “FeedBlitz sends All New Posts,” and click this to trigger the dialogue box below.

Here you are able to enter any tag you wish to use to exclude a post from your mailing.

The tags used here must be used in the exact same format as on your website. It is important to remember exclude tags are case, spacing and punctuation sensitive. Any posts published on your site tagged with your exclude tag in the FeedBlitz settings will prevent the post from being mailed to your subscribers.

Pro Tip: If you prefer using categories instead of tags, that’s no problem as tags and categories are treated the same by FeedBlitz!

A scenario for using exclude tags, other than for individual posts, can include sending category-specific posts, such as our Quick Tips posts. Both our main blog post mailing list and our Quick Tips mailing list are powered by the same RSS feed. For this, we exclude all posts tagged ‘quick tips’ from our main mailing list and only include posts with this tag for our Quick Tips mailing list. This prevents subscribers from receiving two emails, should they be on both lists.

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If you have any questions, send our Support Team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!

Which links are most popular in your emails?

Working with Your Heat Maps Report

Reporting metrics are key when it comes to evaluating the success of your email marketing campaigns. While FeedBlitz offers a fleet of metrics and data reporting with each mailing, as well as summarized monthly mailing metrics, our publishers also have access to what we call the Heat Map.

A heat map is available for each mailing and is a great, quick reference guide to see what were the most popular links in your mailings. Accessible from your mailing list dashboard, located under Mailing Activity, select Heat Map for any mailing you are curious about.

You will be taken to the web version of your mailing. Each link that has been clicked by a subscriber will be tagged with the percentage of clicks it has received. If there is no tag, that link has not received a click.

 

Why is this information important? Consider the following:

Do your readers tend to click more links towards the upper portion of your mailings? If yes, restructure your mailings to have the most important content listed first.

Are readers clicking the title or Read More enticement to your website in order to read the entire article? If no, consider increasing the content preview or adding/removing a photo to incite the click through to the full article.

Are subscribers interested in clicking your social media icons? If no, test moving them to the top of your newsletter if trying to increase your audience, or move them to the footer if this is not a priority for you.

These questions are merely a starting point for incorporating the heat map into your email marketing. An ideal check-in between lengthier metrics analysis, heat maps provide instant insight as to what and where your readers are and are not clicking in your mailings.

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If you have any questions, send our Support Team an email at support@feedblitz.com, or you can chat or give us a call 1.877.692.5489 Monday – Friday, 9 am to 5 pm EST. We also have plenty of great support available 24/7 in our online Help Forum and YouTube channel!