FeedBlitz exists for several reasons:
- To simplify email marketing for bloggers and business owners;
- To save you time reaching your audience;
- To help you generate more revenue from your online presence.
In support of that last mission, unlike other email services, we have a built-in ad network (think of it as “Adsense for Email and RSS feeds” if you like) that enables you to passively generate revenue from every email that you send, and every post in your RSS feed. These are unique capabilities that only FeedBlitz offers. The best day of every month, for me, is the day when I send our publishers their ad income payments. (We are also affiliate marketer friendly, which is important to a great many of you.)
To help you monetize your feeds and mailings better, last year we introduced the “marquee” ad unit, which sits atop your mailings if you opt in to our email ad program. The marquee is very successful; it’s far and away our most successful ad unit. It was a little limited, though, as it was only available to our email clients, and was restricted to only appearing at the top of a mailing.
Not any more! We have now extended marquees to help you make more with every post:
- Marquee ad units are now available for RSS feed advertising (they are also now the default RSS ad unit);
- In-content marquee ad units are now available as an email ad option for publishers opted in to our email ad program.
Put another way, the much greater revenue potential of the marquee ad unit is now available everywhere and to everyone in FeedBlitz’s ad network, not just the topmost slot in emails.
New RSS Ad Options
Previously, the only option for RSS ads was “on” or “off” – and all you got was a 300 x 250 rectangle. Now, the default is the marquee, with the option to change back to rectangles if you wish. Marquees are wider, and a little deeper, than the rectangles they’re replacing, but they have a MUCH better revenue profile, and leave less ugly white space off to the right. They also re-size responsively in FeedBlitz emails.
If you want to make more from your FeedBlitz feed, you don’t have to do a thing! If you want to change the ad setting back to rectangles, go to your feed’s dashboard, click settings, and then hit the monetization tab:
Email Ad Options
If you’re using our ad network for email (or want to!), go to the “Ad Revenue Share” section under “My Account” in the left side bar. There you can change the insertion settings to use marquees instead of your current choice. You can do this without having to have the top marquee enabled, so you can benefit from the greater revenue marquees offer and still keep your logo front and center.
Simply your Email, Save Time, Make More Money
It really is that simple! We’re proud to be able to extend our support for bloggers running businesses with these new ad options. If you’d like to learn more, start a trial today, or contact FeedBlitz tech support for more information.