Zero Subscribers at FeedBurner, Sept 19-23 2012

Don’t Panic!

FeedBurner hasn’t shut down today (Sept 21st).

The counting code at FeedBurner has broken. Even though the metrics say a big fat zero, your RSS feeds are still being served and your subscribers are still, in fact, there. Google has belatedly acknowledged the problem.  That’s the good news! There isn’t an ETA on the fix; but with luck it will be soon.

Update 2012-09-24:

Soms FeedBurner stats are back: For 9/23 and 9/18. Expect other gaps to be closed over the coming days.

Update 2012-09-23:

  1. Seems for some people metrics have not been recorded since September 18th, not the 19th per Google’s post.
  2. The stats outage continues and counters remain at zero for all FeedBurner users. No updates from Google have appeared since 9/21.
  3. Although no metrics have been recorded since the 18th or 19th, it seems the community at large was unaware of the outage until the 21st because the standard image counter graphics were probably being cached. The caches expired on the night of the 20th, leading to the drama on the 21st.

Sign of the Times?

The panic this caused many bloggers over the last 18 hours has been palpable. Already perturbed by the closure of FeedBurner’s twitter account, FeedBurner’s blog, the abandonment of FeedBurner.jp and its users, AND the upcoming API closure, FeedBurner users were a dry powder keg primed for the right spark. They got that spark with these zero subscriber counts today. For many, it was the last straw, to mix my metaphors.

BOOM.

To Switch or Not to Switch – That is the Question

Even with an apparent subscriber count of zero, it was – and is – possible to switch to FeedBlitz using the steps outlined in the FeedBurner Migration Guide.  People have been doing so all day today. FeedBlitz did wobble for a while under the unexpected load at one point this morning, but has otherwise been fine. (If you were getting errors mid morning please come back and try again!)

So if enough is enough, download the FeedBurner Migration Guide and come on over. If, despite everything, you want to wait and see, obviously that’s your choice.

FAQs

As people have come over today we’ve seen a number of questions recur; I hope this recap helps!

1) Q: Can I have multiple feeds / blogs in a single account? A: Yes.

2) Q: How will all my RSS subscribers come over? A: It depends on your setup. But if you follow the Migration Guide and use our tools, we promise everyone with a pulse will come over.

3) Q: Can I use a FeedBlitz RSS with a different email service, and what does that cost? A: Yes, and if you don’t use us for email you are in our 0-9 pricing tier, or $1.49 / month.

4) Q: Will my imported email subscribers have to opt-in again? A: No.

If you want to know more or have specific questions about migrating your readership to FeedBlitz from FeedBurner, please email us at support@feedblitz.com or tweet me directly as @phollows. Happy to help!

Meet Phil Hollows


Phil Hollows is the Founder and CEO of FeedBlitz, the email marketing and social media automation service, and premium FeedBurner alternative. After graduating from Oxford University in 1987, Phil built on his high tech, consulting, and marketing leadership experience, and by 2005 the seeds of FeedBlitz were germinating. Private equity investment followed shortly thereafter, and the rest - as they say - is history. He also authored "List Building for Bloggers" {ListBuildingForBloggers.com}, outlining proven email strategies to build your audience, increase engagement, and grow your income. Pre-FeedBlitz, Phil was Vice President Product Marketing for enterprise network security management company OpenService (now LogMatrix), and the Vice President of Technology at the web testing company RadView Software. Get in touch @phollows (Twitter), or phil@feedblitz.com


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