Different Forms for Different Pages in WordPress

Have you ever wanted different subscription forms for different pages or categories in your WordPress blog? Sidebars do not always have to contain the same content. From our perspective, changing a sidebar is useful if you have individual mailing lists for each category, and want to put the right subscription form in the right sidebar.…

Read More

Turn Facebook Fans Into Email Subscribers

When Facebook rolled out their Call-to-Action button, business owners everywhere scrambled to figure out how best to to use this new marketing option. If you aren’t using Facebook’s Call-to-Action button to encourage page fans to subscribe to your site’s mailing list, you’re missing out on an opportunity to exponentially grow your list — and protect…

Read More
Search Engine Optimization

The Real Truth About SEO Success

Let’s be honest, on the ladder of trustworthiness, search engine consultants fall somewhere between lawyers and members of Congress. But nobody seeks us out at parties for our stories or makes Netflix shows set in the world of SEO. No, instead you have two choices when it comes to SEO. You’re either the nerdy Poindexter,…

Read More
Facebook Marketing

Three Fundamentals of Facebook Marketing

With a sixth of our planet currently on Facebook, you don’t need any introduction to the Big Daddy of social media that single handedly (well, almost) made brands rethink their marketing strategies and fork out their marketing dollars. Yes, yes, Mark Zuckerberg is a genius. But if you’re using Facebook marketing, you’re pretty smart yourself.…

Read More
Do I Need An Email Newsletter

If You Have a Blog, Do You Really Need an Email Newsletter?

By Bob Dunn Developing rich, useful online content is hard work. If you are a solopreneur or small business owner, often that task falls squarely on your shoulders. But, you say, I only have so much time. You may have decided you can manage a blog or a newsletter, but not both. Let’s look closer…

Read More
Heat Map Analytics

Heat Maps, FeedBlitz, and You

By Laura Petrolino Is it hot in here, or is it just my email? The secret fantasy of anyone involved in content and email marketing is to be able to really get inside the head of their consumers and understand interests, motivations, and needs. To do this, we employ many different methods: We create buyer…

Read More
Canadian Anti-Spam Legislation

CASL: The New Canadian Anti-Spam Legislation

By Hessie Jones What’s going to turn the communications industry upside down in Canada and beyond? CASL: The New Canadian Anti-Spam Legislation that takes effect July 1, 2014. I’ve worked in the direct marketing industry since the early 90’s so I am aware of proper list building, proper opt-in, and disclosure on owned lists as…

Read More
Blogging Best Practices

Your Headline Sucks (and Four Other Reasons No One Reads Your Blog)

I know that headline you just read sounds a little ?á rude. Maybe even mean-spirited. But really, I don’t mean it that way. I want to help. See, I’ve been writing blogs for quite awhile??nearly seven years. And I’ve been reading blogs for even longer. Over time, I’ve developed an eye for some of the…

Read More