Posts by Laura DeBenedetto
How to Take Your RSS to Email from Meh to Yeah!
RSS to Email is a form of email automation that uses a feature almost every website has, though for some it’s a hidden feature: the RSS Feed. Utilizing the RSS Feed, you can send automatic emails to notify your subscribers of changes to your site, most common in the form of new posts to your…
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Getting Started with A/B Testing Your Emails
A big part of email marketing – of all marketing – is finding out what works best for your brand and audience. For those just starting on our email platform or those who are looking to change up how they make their emails, it can be stressful to figure out what might work best. There…
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Should You Use Gifs in Your Emails?
On websites, social media, and even messaging apps, animations are everywhere. Why not have them in your mailings as well? Marketing is all about capturing interest and gifs can be another tool in your arsenal. If a picture says a thousand words, what does a gif say? Let’s explore how to use animated gifs in…
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4 Useful Ways to Segment Your Subscriber List
It’s important to not only have a subscriber list, but to understand it and make the most of it. What content brings in users? Why do certain users engage more than others? Who is under-engaged on this list, and how do you reach them? Cue segmentation. By segmenting your user list in various (and simultaneous)…
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How to Make Popup Email Subscription Forms That Work
There’s a myriad amount of ways to gain new subscribers to your email lists, from subscribe-by-text to opt-ins during checkout. But one of the most powerful ways is to have an email subscription form on your website that brings itself to your users’ attention. When done well, using a popup form can bring in fresh…
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Using Email Automation for Better Events
Events are a great way to grow your audience while increasing brand awareness. From the smallest webinar for a part-time blogger to an annual conference for a big business, events take time and energy to set up and execute. Each person involved in the process is a potential subscriber, sale, or client. If your goal…
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Three Ways to Re-engage Inactive Email Subscribers
Regardless of if you’ve got a list of email subscribers in the hundreds or thousands, there are always some users who are inactive. While you can always gain new followers through better forms, email automation, and great content, how do you hold onto those customers? In email marketing, if content is king, then engagement is…
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Making Money on Vacation with Email Marketing Automation
Whether it’s the holidays with the family or spending some well-deserved time on a sunny beach somewhere, just because you’re away doesn’t mean your business has to grind to a halt. One of those key parts is communication: making sure your new clients are still getting the right greetings and introductions, providing content and updates…
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How Spam Filters Work (And How You Can Avoid Them)
Having your marketing email being marked as spam hurts in more ways than one. It means your email isn’t being viewed by its recipient if they do see it, they think it’s unimportant, and it’s more likely for your domain (or your sender’s if you use an Email Service Provider) to be blacklisted by the…
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