Many small businesses have multiple mailing lists “ their “Blog Subscribers” and the “Newsletter” list. These may reflect differing subscriber acquisition approaches, history, or content differences. “Newsletters” typically contain very similar content to the blog, perhaps with a small amount of extra editorial. They often have no online presence other than potentially a web-based archive of the mailing itself, and are typically produced manually by copying and pasting blogged content, re-uploading images, etc. It’s time consuming, tedious, and error-prone.
Instead, what you can do is automate generation and production of this newsletter using FeedBlitz, AND gain better SEO benefits by having the newsletter content on your blog as well as on your mailing service’s archives. You simply replace your manually produced “contact newsletter” with an automated weekly mailing of that week’s posts. And to keep the extra editorial? Add an extra blog post and enable everyone to hear what you have to say!
Here’s what you need to do:
- Create a weekly “newsletter” mailing powered by your blog, following the steps above.
- Make the mailing an automated digest of all posts from that week by changing the maximum number of characters from the list’s settings; or
- Blog a weekly wrap up (say), and tag it “newsletter” – and then set up the appropriate filter for the newsletter list to only pull that post; or
- Blog as you do now (as in step (a)), but use filters to only pull article(s) tagged “newsletter” for your “newsletter” mailings.
- Import your “newsletter” subscribers from your contact service via the “Import” link on the list’s “Subscriber Management” tile (they do NOT have to opt in again at FeedBlitz).
- Close your legacy email contact account.
You end up with a weekly “newsletter” that is in fact completely automated, built from your online editorial content. It saves time (which we all know is money); saves real money by consolidating two services into one, and probably delivers a more consistent presence for you in your newsletter subscribers’ inboxes than the old way without their feeling overwhelmed. You gain extra content for bonus SEO points “ and don’t lose anything. By setting it up as a weekly mailing, subscribers who were used to hearing from you once a week, once a month, or once in a blue moon, won’t feel deluged “ even if you’re actually blogging much more often.
That’s it! Now all you have to do now is blog, with all the content marketing and SEO benefits that brings, and FeedBlitz will generate your “Newsletter” automatically.
You gain consolidated services, support and SEO juice; you save time, hassle and money. That’s a win, right? Right!