AOL Follows Yahoo with DMARC Changes

Earlier this month, Yahoo changed what’s called a DMARC record in an attempt to limit spoofing of Yahoo email addresses. The bottom line was that small businesses and bloggers who used their own yahoo email addresses saw undeliverable rates skyrocket. We at FeedBlitz quickly built a workaround to enable our publisher’s email to be delivered…

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New: Closed Lists for Paid Mailings and Memberships

Up until now, any active mailing list at FeedBlitz has been fully open; i.e. anyone could join. Today we’re announcing a new capability: Closed lists. A closed list acts like any other mailing list here, except in one key aspect: Subscribers can only be added via the API, a parser, a trigger, or by the…

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Featured Images, Thumbnails for your Blog Mailings

Images are a powerful form of communication. The phrase “a picture speaks a thousand words” exists for a reason, after all, and many of you use images to great effect in your blogs. Sometimes images in mailings can pose something of a challenge, however. Large images on your blog can be resized by your blog’s…

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Unhappy Clients

Candle in the Dark: How Unsatisfied Customers Help Business Growth

By Sookie Lioncourt The most significant aspect of any business is its consumer base. Without them, your business will not generate any income. But, if you have customers – chances are, you’ll also have unhappy customers. Unless you’re perfect. Which, let’s face it, no one is. Unhappy customers (whether it is product related, price related…

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Authenticating your Emails with SPF

Following up on last week’s post about Yahoo’s DMARC policy change, here’s how to authenticate mailings that (a) you send, and (b) we send on your behalf. Before going into this, I want to make this point abundantly clear: FeedBlitz automatically authenticates email we send; you don’t HAVE to do anything. And for the vast…

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Content Curation

Cop Out of Content Creation With 10 Great Content Curation Tools

By Sharon Hurley Hall Have you started curating content yet? Content curation has become an important part of the content marketing mix and it seems that everyone’s doing it. It’s a way to collect what’s most interesting about a topic and share it with others. It might seem a cop-out to make your mark with…

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DMARC’s (Un)intended Consequences: Why Yahoo is Bouncing Your Emails

Let’s get straight to the point. Over the weekend, possibly last Friday night, Yahoo changed a key DNS (domain name system) entry. The effect was brutal: It started bouncing out every email that said it was from a yahoo address, but had not been sent by a yahoo server. So, if your email said it…

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Brand Marketing

Marketing: The Darth Vader Approach

By Laura Petrolino What can an epic villain teach us about marketing? How dare you doubt the powers of the Dark Side!? (Cue Star Wars theme?á) Consider that the first Star Wars movie was made in 1977. Now, say ?ªDarth Vader’. There’s immediately a very clear image, right? From his humble beginnings back in the…

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Streamlining Your Email Marketing

Email Marketing: A Street Level Analysis

By Clay Morgan When I served as publisher of a newspaper, we used email marketing, in the form of newsletters, to help highlight key stories and drive traffic. The “top 5 stories” newsletter was our most popular. It was sent out daily and contained the five most popular links of the day. We also had…

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