Featured Images, Thumbnails for your Blog Mailings

Images are a powerful form of communication. The phrase “a picture speaks a thousand words” exists for a reason, after all, and many of you use images to great effect in your blogs. Sometimes images in mailings can pose something of a challenge, however. Large images on your blog can be resized by your blog’s…

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Unhappy Clients

Candle in the Dark: How Unsatisfied Customers Help Business Growth

By Sookie Lioncourt The most significant aspect of any business is its consumer base. Without them, your business will not generate any income. But, if you have customers – chances are, you’ll also have unhappy customers. Unless you’re perfect. Which, let’s face it, no one is. Unhappy customers (whether it is product related, price related…

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Authenticating your Emails with SPF

Following up on last week’s post about Yahoo’s DMARC policy change, here’s how to authenticate mailings that (a) you send, and (b) we send on your behalf. Before going into this, I want to make this point abundantly clear: FeedBlitz automatically authenticates email we send; you don’t HAVE to do anything. And for the vast…

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Content Curation

Cop Out of Content Creation With 10 Great Content Curation Tools

By Sharon Hurley Hall Have you started curating content yet? Content curation has become an important part of the content marketing mix and it seems that everyone’s doing it. It’s a way to collect what’s most interesting about a topic and share it with others. It might seem a cop-out to make your mark with…

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DMARC’s (Un)intended Consequences: Why Yahoo is Bouncing Your Emails

Let’s get straight to the point. Over the weekend, possibly last Friday night, Yahoo changed a key DNS (domain name system) entry. The effect was brutal: It started bouncing out every email that said it was from a yahoo address, but had not been sent by a yahoo server. So, if your email said it…

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Brand Marketing

Marketing: The Darth Vader Approach

By Laura Petrolino What can an epic villain teach us about marketing? How dare you doubt the powers of the Dark Side!? (Cue Star Wars theme?á) Consider that the first Star Wars movie was made in 1977. Now, say ?ªDarth Vader’. There’s immediately a very clear image, right? From his humble beginnings back in the…

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Streamlining Your Email Marketing

Email Marketing: A Street Level Analysis

By Clay Morgan When I served as publisher of a newspaper, we used email marketing, in the form of newsletters, to help highlight key stories and drive traffic. The “top 5 stories” newsletter was our most popular. It was sent out daily and contained the five most popular links of the day. We also had…

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Blogging Best Practices

The Best Practices of Blogging

By Stacey Hood Blogging today is no different than it was it experienced its first surge of popularity a few years ago. You must know your audience, write in a tight and concise manner, and pay attention to design, search engine optimization, and of course, choose the right voice of your brand. You want to…

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Blogger Outreach

Blogger Outreach: Persistence is Fertile

By Chris Abraham With blogger outreach, if you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. If you assume someone isn’t interested in getting to know…

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