Streamlining Your Email Marketing

Email Marketing: A Street Level Analysis

By Clay Morgan When I served as publisher of a newspaper, we used email marketing, in the form of newsletters, to help highlight key stories and drive traffic. The “top 5 stories” newsletter was our most popular. It was sent out daily and contained the five most popular links of the day. We also had…

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Blogging Best Practices

The Best Practices of Blogging

By Stacey Hood Blogging today is no different than it was it experienced its first surge of popularity a few years ago. You must know your audience, write in a tight and concise manner, and pay attention to design, search engine optimization, and of course, choose the right voice of your brand. You want to…

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Blogger Outreach

Blogger Outreach: Persistence is Fertile

By Chris Abraham With blogger outreach, if you want to be heard above the din of the Internet, you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice. If you assume someone isn’t interested in getting to know…

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Blogger Community

Building Community with Other Bloggers

By Sarah Mock If you are a blogger like I am, you spend a large portion of your day in the glow of your computer screen. From time to time, I escape to my kitchen or craft table to create, photograph, and occasionally royally mess up a blog post. Sharing drinks and conversation with real…

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Good Writing Habits

Content, Creativity, and the Role of Habit

If you want to produce better, more effective, and more inspired content, refining your creative habits is one of the most valuable things you can do. Cultivating a creative habit is fundamental to becoming a more productive creative professional. Process is Personal We’re all wired differently, so trying to deconstruct process isn’t all that useful.…

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How To Write Quality Content

Content Marketing: Fix Your Crummy Content

By Mike Templeman Back in February of 2011, Google opened the cage on a vicious little animal they’d kept locked up for years. That creature was a Panda. More specifically, it was the Panda algorithmic crawl. This little piece of code would crawl the internet, find low quality content, and penalize sites rife with it.…

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Podcasters Don’t Overload Your RSS Feed

As a Podcaster, and this goes for Bloggers too, I know the feeling of wanting to make all my shows available to everyone. It should to be as simple as it can to get to your content into the hands of subscribers, but what a lot of people want to do is instinctively make all…

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Introducing "Help Me Now" from FeedBlitz

Today I’m delighted to formally announce “Help Me Now” – simple to buy, easily afforded RSS to email and FeedBurner Migration setup services, delivered by FeedBlitz’s trusted customer implementation team. As the industry leader in RSS to email and RSS feed management, Help Me Now makes our in-house expertise available to you. To bloggers, to…

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How To Make Better Content

Make The Web a Better Place with Better Content

By Jason Konopinski A few months ago, I was invited to speak to a group of YMCA program directors as part of a day-long content, branding and marketing workshop. These people were doing valuable work, developing health and wellness programming in York County. As I was leading the discussion on developing content for digital distribution…

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