Using Video In Your Email Marketing

Leveraging Video in Your Email Marketing

Visual media has been one of this year’s biggest content marketing trends. It’s easy to see why since people respond to imagery. We can absorb it quickly, especially since we’re overloaded with content. Brands are finding all sorts of ways to add visual content to their marketing mix. When it comes to email marketing, there’s…

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How FeedBlitz Helps You Use Pinterest

Pinterest: The Little Platform that Could

Pinterest launched in March 2010, and many people scoffed at the little pinboard. Calling it ‘a place for crafty moms’, and ‘glorified scrapbooking’, no one could have dreamed how successful it would become. Consider these statistics: In just under three years, there are already 70 million plus avid pinners, generating 2.5 *billion* monthly pageviews. Sixty…

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Help, Help, I’m Being Suppressed (and I Feel Fine)

Getting the right message to the right person at the right time is a goal for the more advanced email marketer. One of the tools used to better enable this is what is called a suppression list. I wrote a couple of years ago (my, how time flies) about how to use FeedBlitz’s suppression list…

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Content: Feed Your Blog First

Are you spending time week after week researching and compiling valuable content, then only using it for your newsletters? Stop doing that, and consider doing this. Publish that content in the form of a blog post. It will then be archived on your blog, the keywords used would help you to rise in Google rankings…

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Do You Hear What I Hear? Four Styles of Listening

In all relationships, business or pleasure, communicating is not so much about what you are saying, but what those listening to you are hearing. And since social media use and digital marketing in general is a never ending circle of talking and listening, it helps if you know what listening really is. Listening: I Hear…

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Are You Making These Social Media Mistakes?

There isn’t a definitive guide on how to use social media for a business. Actually, I take that back. I’m sure if you Google it you might find something But let me just say this: There isn’t a one-size-fits-all solution! Each brand is unique and has a different audience so what works for one company…

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Four Ways to Grow Your Business This Holiday Season

The holiday shopping season will soon be upon us. I often see small business owners assume this season is just a time for the big retailers to shine. But this couldn’t be farther from the truth. In fact, there are many opportunities available at this very moment for you to grow your business: To not…

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Social Media 101: How to Optimize Your Content for Social

Many bloggers have been using social media for a long time. Because of that, it can be all to easy to take for granted what it’s like to just start dabbling in each social media platform. On top of that, social media requirements and processes change so it’s possible to get behind if you don’t…

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