Help, Help, I’m Being Suppressed (and I Feel Fine)

Getting the right message to the right person at the right time is a goal for the more advanced email marketer. One of the tools used to better enable this is what is called a suppression list. I wrote a couple of years ago (my, how time flies) about how to use FeedBlitz’s suppression list…

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Content: Feed Your Blog First

Are you spending time week after week researching and compiling valuable content, then only using it for your newsletters? Stop doing that, and consider doing this. Publish that content in the form of a blog post. It will then be archived on your blog, the keywords used would help you to rise in Google rankings…

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Do You Hear What I Hear? Four Styles of Listening

In all relationships, business or pleasure, communicating is not so much about what you are saying, but what those listening to you are hearing. And since social media use and digital marketing in general is a never ending circle of talking and listening, it helps if you know what listening really is. Listening: I Hear…

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Are You Making These Social Media Mistakes?

There isn’t a definitive guide on how to use social media for a business. Actually, I take that back. I’m sure if you Google it you might find something But let me just say this: There isn’t a one-size-fits-all solution! Each brand is unique and has a different audience so what works for one company…

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Four Ways to Grow Your Business This Holiday Season

The holiday shopping season will soon be upon us. I often see small business owners assume this season is just a time for the big retailers to shine. But this couldn’t be farther from the truth. In fact, there are many opportunities available at this very moment for you to grow your business: To not…

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Social Media 101: How to Optimize Your Content for Social

Many bloggers have been using social media for a long time. Because of that, it can be all to easy to take for granted what it’s like to just start dabbling in each social media platform. On top of that, social media requirements and processes change so it’s possible to get behind if you don’t…

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Why Work for Free? Because it Works

I read a particularly irksome blog post recently, where the writer took umbrage with unpaid internships. Admittedly, that’s a big kettle of fish, with pros and cons, and differing opinions. But what really irked me was this concept that people shouldn’t work for free. Are you kidding me? What world do you live in –…

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Overcoming Writers Block

Overcome Writer’s Block with these Five Best Practices

By Kate Finley Whether you write for a living or blog for pleasure, coming up with new content on a consistent basis can be difficult. But, as long as you are up for the challenge, there are simple, proven ways to generate fresh ideas and see your content in a whole new light. I can’t…

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