Social Media 101: How to Optimize Your Content for Social

Many bloggers have been using social media for a long time. Because of that, it can be all to easy to take for granted what it’s like to just start dabbling in each social media platform. On top of that, social media requirements and processes change so it’s possible to get behind if you don’t…

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Why Work for Free? Because it Works

I read a particularly irksome blog post recently, where the writer took umbrage with unpaid internships. Admittedly, that’s a big kettle of fish, with pros and cons, and differing opinions. But what really irked me was this concept that people shouldn’t work for free. Are you kidding me? What world do you live in –…

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Overcoming Writers Block

Overcome Writer’s Block with these Five Best Practices

By Kate Finley Whether you write for a living or blog for pleasure, coming up with new content on a consistent basis can be difficult. But, as long as you are up for the challenge, there are simple, proven ways to generate fresh ideas and see your content in a whole new light. I can’t…

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Marketing Plan

Seven Ways a Marketing Plan Benefits Your Business

By Lisa Fulmer I meet so many small business owners who tell me they don’t have a marketing plan in place. They know how valuable marketing is in general, and they put some marketing efforts out there, but inevitably they feel like they really need to spend all their time on operations and sales. These…

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Five Tactics for Building Strong Brands

The word brand is tossed around the marketing world like a bottle opener at a tailgate party – everyone uses it, but no one really thinks about it. While that works fine for popping a top, it’s problematic when it comes to building strong brands. After all, how can you improve your brand if everyone…

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How to Make the Most of Your Time on Social Media

Social media can be a time suck. You set out to share some great content with your community, and before you know it three hours have gone by! What the heck happened to the time? You can easily spend hours on social sites, whether you’re engaging with your community, keeping up with all of the…

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What is the ROI of Blogging?

When I started blogging seven years ago, it was a complete disaster. There was no such thing as WordPress or Blogger. No such thing as FeedBlitz or email subscriptions. No such thing as social share buttons or Livefyre. It was just a blank screen, some incomplete thoughts, and a publish button. Fast forward four years…

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Social Media Strategy: Layer by Layer

Have you ever peeled an onion? Onions are intricate creations, and peeling the onion is often used as an analogy for problem solving. But, stinging eyes aside, let’s look at them in a another way. Don’t view those layers of onion as things to discard to get to the core of your problem – look…

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Making the Most of FeedBlitz: Customizing Your Email Templates

These last few Thursdays we’ve been exploring how to customize your email templates, starting off with the “easy” template editor, and then, if you’re brave, moving up to the ATE “ the Advanced Template Editor. Today we’re wrapping things up with a few odds and ends, some FYIs so to speak, when it comes to…

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