Marketing Plan

Seven Ways a Marketing Plan Benefits Your Business

By Lisa Fulmer I meet so many small business owners who tell me they don’t have a marketing plan in place. They know how valuable marketing is in general, and they put some marketing efforts out there, but inevitably they feel like they really need to spend all their time on operations and sales. These…

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Five Tactics for Building Strong Brands

The word brand is tossed around the marketing world like a bottle opener at a tailgate party – everyone uses it, but no one really thinks about it. While that works fine for popping a top, it’s problematic when it comes to building strong brands. After all, how can you improve your brand if everyone…

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How to Make the Most of Your Time on Social Media

Social media can be a time suck. You set out to share some great content with your community, and before you know it three hours have gone by! What the heck happened to the time? You can easily spend hours on social sites, whether you’re engaging with your community, keeping up with all of the…

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What is the ROI of Blogging?

When I started blogging seven years ago, it was a complete disaster. There was no such thing as WordPress or Blogger. No such thing as FeedBlitz or email subscriptions. No such thing as social share buttons or Livefyre. It was just a blank screen, some incomplete thoughts, and a publish button. Fast forward four years…

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Social Media Strategy: Layer by Layer

Have you ever peeled an onion? Onions are intricate creations, and peeling the onion is often used as an analogy for problem solving. But, stinging eyes aside, let’s look at them in a another way. Don’t view those layers of onion as things to discard to get to the core of your problem – look…

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Making the Most of FeedBlitz: Customizing Your Email Templates

These last few Thursdays we’ve been exploring how to customize your email templates, starting off with the “easy” template editor, and then, if you’re brave, moving up to the ATE “ the Advanced Template Editor. Today we’re wrapping things up with a few odds and ends, some FYIs so to speak, when it comes to…

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Trouble with Content Creation? Get Out of Your Own Way

Content creation for your blog can be challenging. Sometimes, the creative juices just don’t flow, and you’re left staring at a blank page. As bloggers, we’re all faced with the challenge of creating consistent, engaging content, and sometimes it can feel like an impossible task. But why is creating content so difficult at times? In…

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Making the Most of FeedBlitz: The Advanced Email Template Editor (ATE)

Last week, we took a look at customizing your email templates – and started off with the “easy” template editor. Well, today we’re stepping it up a notch, so buckle up, as we venture into the ATE – the Advanced Template Editor. The ATE gives you complete control over the layout of your emails, by…

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Branding: Your Name is Not Enough

Today’s guest post is by FeedBlitz user, Erin Feldman. If you make yourself more than just a man, if you devote yourself to an ideal, you become something else entirely. – Henri Ducard Today I’d like to share a poor example of branding and reputation, and pose some questions to help us reflect on the…

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