The Worst Way to Grow your Email List — And What You Should Do Instead
“Double your list overnight!” “Automatically add 1,500 subscribers to your email list in a matter of minutes!” “Tired of waiting for subscribers to come along?? We have just what you’ve been waiting for!” Flashy taglines like these are great at offering the elusive promise of growing your email list in enormous ways, but they’re also…
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How to Take Your RSS to Email from Meh to Yeah!
RSS to Email is a form of email automation that uses a feature almost every website has, though for some it’s a hidden feature: the RSS Feed. Utilizing the RSS Feed, you can send automatic emails to notify your subscribers of changes to your site, most common in the form of new posts to your…
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Getting Started with A/B Testing Your Emails
A big part of email marketing – of all marketing – is finding out what works best for your brand and audience. For those just starting on our email platform or those who are looking to change up how they make their emails, it can be stressful to figure out what might work best. There…
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Should You Use Gifs in Your Emails?
On websites, social media, and even messaging apps, animations are everywhere. Why not have them in your mailings as well? Marketing is all about capturing interest and gifs can be another tool in your arsenal. If a picture says a thousand words, what does a gif say? Let’s explore how to use animated gifs in…
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5 Ways to Target and Shape Your Mailings with Groups
Sending targeted mailings to your subscribers is one of the most successful ways to boost open rates, click throughs, and social shares. You’re sending content created specifically for those subscribers, using their owwn language, and based off their previous actions. The idea of figuring out how to target your subscribers effectively may seem overwhelming, but…
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4 Useful Ways to Segment Your Subscriber List
It’s important to not only have a subscriber list, but to understand it and make the most of it. What content brings in users? Why do certain users engage more than others? Who is under-engaged on this list, and how do you reach them? Cue segmentation. By segmenting your user list in various (and simultaneous)…
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How to Make Popup Email Subscription Forms That Work
There’s a myriad amount of ways to gain new subscribers to your email lists, from subscribe-by-text to opt-ins during checkout. But one of the most powerful ways is to have an email subscription form on your website that brings itself to your users’ attention. When done well, using a popup form can bring in fresh…
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Introducing a Brand New Way to Deliver Your Content
File attachments are now available for single mailing campaigns and funnels! Skip the extra steps of uploading files to your site then linking them in your emails, by instantly delivering opt-in incentives, course materials, ebooks, slides and more. You can now attach up to 10 files, totaling 1 MB in size, to email campaigns (single…
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Resend Email Campaigns Faster than Ever Before
Of all the new features and capabilities released with the new interface, the ability to quickly resend a mailing lands in the top 3. Leading to higher open rates and greater engagement, this capability adds an entirely new layer to your email marketing strategy. You can now conveniently resend mailings in two ways: Resend a…
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