Three Ways to Re-engage Inactive Email Subscribers
Regardless of if you’ve got a list of email subscribers in the hundreds or thousands, there are always some users who are inactive. While you can always gain new followers through better forms, email automation, and great content, how do you hold onto those customers? In email marketing, if content is king, then engagement is…
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Making Money on Vacation with Email Marketing Automation
Whether it’s the holidays with the family or spending some well-deserved time on a sunny beach somewhere, just because you’re away doesn’t mean your business has to grind to a halt. One of those key parts is communication: making sure your new clients are still getting the right greetings and introductions, providing content and updates…
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How Spam Filters Work (And How You Can Avoid Them)
Having your marketing email being marked as spam hurts in more ways than one. It means your email isn’t being viewed by its recipient if they do see it, they think it’s unimportant, and it’s more likely for your domain (or your sender’s if you use an Email Service Provider) to be blacklisted by the…
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Building Better Content for Your Email Marketing
There’s a saying in marketing: content is king. If you’re a blogger or content creator, you’re already familiar with the maxim. However, when it comes to marketing your businesses and services online, each method of marketing has its own preferred medium for content. Email marketing is one of the most versatile platforms available for delivering…
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Faster, Easier and Better: Introducing the New FeedBlitz Experience
FeedBlitz has been serving the email marketing community for nearly 15 years. We’ve been around the block a time or two, and have made our fair share of adjustments to the app along the way. But there was one thing that kept coming up time and time again. The number one complaint was the app’s…
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Integrating FeedBlitz with Everything with Zapier
One of the best ways to get the most out of any email marketing automation solution is to integrate it with your other systems and services. Customer checked out of your online store? Add them to the customers group in your email app. Did they request a white paper? Add them to the follow-up funnel.…
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Can I Still Reach My Customers with Email Marketing?
Many forms of communication vie for the attention of people of all ages, with commercial marketing using everything from social media to messaging to gain the attention and engagement of their users. This can sometimes make it feel as if email marketing should take a back seat to other forms of inbound or outbound marketing.…
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Life with GDPR: Data Compliance for Emails
As we wrote in our previous GDPR post, GDPR: Email Marketing Compliance Update and FAQs, the General Data Protection Regulation was like “Y2k for privacy.” In a post-GDPR deadline world, the analogy is even more fitting – like Y2k, the world didn’t end, because of the work most affected organizations put in to ensure that…
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Tips for Promoting Holiday Marketing with Email
Every year the holiday season seems to start earlier and earlier with more and more competition. The holidays provide a great opportunity to connect with customers both new and old, but how do you get them through the door (or into their inbox)? If you’re looking to promote holiday sales and events, a great answer…
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