Building Better Content for Your Email Marketing
There’s a saying in marketing: content is king. If you’re a blogger or content creator, you’re already familiar with the maxim. However, when it comes to marketing your businesses and services online, each method of marketing has its own preferred medium for content. Email marketing is one of the most versatile platforms available for delivering…
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Faster, Easier and Better: Introducing the New FeedBlitz Experience
FeedBlitz has been serving the email marketing community for nearly 15 years. We’ve been around the block a time or two, and have made our fair share of adjustments to the app along the way. But there was one thing that kept coming up time and time again. The number one complaint was the app’s…
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Integrating FeedBlitz with Everything with Zapier
One of the best ways to get the most out of any email marketing automation solution is to integrate it with your other systems and services. Customer checked out of your online store? Add them to the customers group in your email app. Did they request a white paper? Add them to the follow-up funnel.…
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Can I Still Reach My Customers with Email Marketing?
Many forms of communication vie for the attention of people of all ages, with commercial marketing using everything from social media to messaging to gain the attention and engagement of their users. This can sometimes make it feel as if email marketing should take a back seat to other forms of inbound or outbound marketing.…
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Life with GDPR: Data Compliance for Emails
As we wrote in our previous GDPR post, GDPR: Email Marketing Compliance Update and FAQs, the General Data Protection Regulation was like “Y2k for privacy.” In a post-GDPR deadline world, the analogy is even more fitting – like Y2k, the world didn’t end, because of the work most affected organizations put in to ensure that…
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Tips for Promoting Holiday Marketing with Email
Every year the holiday season seems to start earlier and earlier with more and more competition. The holidays provide a great opportunity to connect with customers both new and old, but how do you get them through the door (or into their inbox)? If you’re looking to promote holiday sales and events, a great answer…
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GDPR: Email Marketing Compliance Update and FAQs
As you are no doubt aware, the EU’s GDPR regulations come into force May 25th. These are a big deal, and affect every online web site, regardless of whether the site or the business it serves is in Europe. A great way to think about GDPR is that it’s “Y2K for Privacy” – it’s a…
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4 Tags to Help You Send Better Emails
On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off: The second email, sent only to a portion of the same…
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Grow Your Sales Using Facebook Lookalike Audiences
Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de…
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