FeedBlitz and Zapier logos with plus sign.

Integrating FeedBlitz with Everything with Zapier

One of the best ways to get the most out of any email marketing automation solution is to integrate it with your other systems and services. Customer checked out of your online store? Add them to the customers group in your email app. Did they request a white paper? Add them to the follow-up funnel.…

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Email with question mark symbol.

Can I Still Reach My Customers with Email Marketing?

Many forms of communication vie for the attention of people of all ages, with commercial marketing using everything from social media to messaging to gain the attention and engagement of their users. This can sometimes make it feel as if email marketing should take a back seat to other forms of inbound or outbound marketing.…

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Hand flipping wooden blocks with word GDPR.

Life with GDPR: Data Compliance for Emails

As we wrote in our previous GDPR post, GDPR: Email Marketing Compliance Update and FAQs, the General Data Protection Regulation was like “Y2k for privacy.” In a post-GDPR deadline world, the analogy is even more fitting – like Y2k, the world didn’t end, because of the work most affected organizations put in to ensure that…

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Woman clicks on an email signup for a special deal.

Tips for Promoting Holiday Marketing with Email

Every year the holiday season seems to start earlier and earlier with more and more competition. The holidays provide a great opportunity to connect with customers both new and old, but how do you get them through the door (or into their inbox)? If you’re looking to promote holiday sales and events, a great answer…

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FeedBlitz and GDPR

GDPR: Email Marketing Compliance Update and FAQs

As you are no doubt aware, the EU’s GDPR regulations come into force May 25th. These are a big deal, and affect every online web site, regardless of whether the site or the business it serves is in Europe. A great way to think about GDPR is that it’s “Y2K for Privacy” – it’s a…

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4 Tags to Help You Send Better Emails

4 Tags to Help You Send Better Emails

  On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off:     The second email, sent only to a portion of the same…

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Finding a similar audience to your own with Facebook Lookalike

Grow Your Sales Using Facebook Lookalike Audiences

Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links  regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de…

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Targeting your top subscribers for email segmentation.

Target Top Subscribers in 15 Seconds or Less

Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers?  Email marketing uses metrics such as open rates, clicks,…

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Teacher pointing students with raised hands to highlight engagement and interaction.

5 Funnels to Increase Subscriber Engagement

Let’s play a game! Which subscriber would you rather have? Subscriber A – Joins your list, stays for a few years, opens emails regularly (every 2 or 3 emails), but has never forwarded your content or shared it on social channels. A consistent subscriber, yet you’ve never interacted with this person and don’t know what…

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