Practical Personalization: Birthday Lists

In this issue of List Building for Bloggers I’ll step you through using birthday lists to help deliver additional value to both your clients and you sponsors, via custom fields. [This is the latest article in the List Building for Bloggers series “ Click here to read all the recent #LBB posts] Birthday Lists –…

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How social media can improve your SEO by Raymond Denis

Social Media is definitely playing a huge role in the way people uses the Web these days. It already affects the way many people work, having permeated both home and work lives. By 2014, eMarketer estimates that 65% of all US Internet users will be using social networks. ?? Social media is increasing its penetration…

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The Prizes and Pitfalls of Personalization #LBB

The Prizes and Pitfalls of Personalization In this issue of List Building for Bloggers you will learn: Boosting relevance: why you should learn more about your subscribers. Risks and downsides: why you should think twice about custom fields. Alternatives to custom fields. Custom field usage. Planning. Collection. Reporting. Personalization. Segmentation. Thinking outside the demographic box.…

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One Blog, Many Lists, Much Success

How to Increase Engagement with a Multi-List Strategy for Your Blog In this issue of List Building for Bloggers you will learn: How multiple lists can help you attract and retain subscribers; The benefits of multiple delivery schedules; Content focus; A quick “how-to” for FeedBlitz users. [This is the twelfth article in the List Building for Bloggers…

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Are you in the Three Danger Zones of Spamminess? #LBB

Content Filters and Deliverability Traps for the Unwary In this issue of List Building for Bloggers you will learn the content triggers that can lead to your mail being junked, even when you’re using a high-reputation mailing service like FeedBlitz, and what to do about it. [This is the eleventh article in the List Building…

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When did "Listening" become a Marketing Skill? by Ed Thompson

I remember my first copywriting class. One of our assignments was to write a 30-second radio spot. My teacher told us to use this rule of thumb when addressing the audience: Tell them what you’re going to tell them. Tell them what you’re telling them. Then tell them what you’ve told them. In marketing, we’re…

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CAN-SPAM: Being Legal is Not Enough – A Rant #LBB #emailmarketing

In lieu of this week’s scheduled List Building for Bloggers post, I want to instead focus – yet again – on permission and why, in particular, simple CAN-SPAM compliance is not a defence against being labeled a spammer. The background is this. FeedBlitz’s quality monitors suspended a new account yesterday for complaint rate issues. We…

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From Fan to Sp*m and Anti-Social Networking

The Right Way and the Wrong Way to Integrate Social Media Messaging and Email Marketing Or, to paraphrase the mathematician played by Jeff Goldblum in Jurassic Park, “just because you could doesn’t mean you should.” In this issue of List Building for Bloggers you will learn: The Wrong Way to integrate social media contacts The…

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